Business Information System Report: UMC Analysis and Recommendations

This report analyzes the business information system of United Milk Commodities (UMC), emphasizing the importance of information and IT in enhancing customer satisfaction and business profitability. It explores the advantages of incorporating cloud computing and mobile applications to improve operational efficiency, customer engagement, and product tracking. The report also differentiates between web analytics, social media networks, and customer relationship management, highlighting the significance of data collection for effective decision-making. Furthermore, it addresses information security concerns, recommending the implementation of Australian Privacy Policies (APP's) to protect customer data and ensure data integrity. The report provides recommendations for UMC to leverage technology for competitive advantage and business growth, supported by academic references.

Running head: Report on Business Information System
REPORT
ON
BUSINESS INFORMATION SYSTEM
Name of the Student
Name of the University
Author Note:

1Business Information System
Task 1:
Importance of Information and the Information Technology in business:
According to the studies it has been noticed that in the businesses like United Milk
Commodities (UMC) information are very important as these types of businesses are running
followed by the aspects of customer satisfaction. Considering the above aspect it has been
identified that for the betterment of the business services information are very useful as these
information helps the organization to take effective decisions (Argyris 2017).
Considering the fact that information plays an important role in a business service
provides like United Milk Commodities (UMC), incorporation information technology also
holds significant responsibility towards the betterment of the business services which has
direct impact on the customer satisfaction. Followed by this aspect there is a significant
impact of Information Technology to attract the customers in order to advertise their services
which may invoke the business profit (Tseitlin 2013). Considering the above statement the
utilization of the Information Technology in order to attract the customers are listed below:
 Utilization of the Information Technology in the business services, IT system offers to
effectively gather the customer’s information by conducting surveys as well as y
recording the previous data of the customer’s.
 Followed by the collection of the data it analyses those data which provides effective
decision making approach to offer more customize data to the customers.
 Along with that it offers effective database management process which offers the
feature to effectively process, manage as well as modify the information for effective
organizational services.

2Business Information System
 Apart from that it also offers effective digital marketing process which it initiates its
operation by sending the emails as social media advertisement which holds a
significant impact towards attracting the customers.
 Since, it offers effective decision making approach it helps the organization to take
effective decision for the betterment of the organizational marketing to attract
customers.
 Followed by this it also offers effective communication process which also holds
significant impact towards attracting the customer attention.
However, considering the current technological aspect the above mentioned impacts are
very out dated as in this generation computing has one of the most impactful technology such
as the cloud computing. Since, the United Milk Commodities consist several branches across
the country it will be very helpful if it incorporate the Cloud services into the organization
filed as it will offers a versatile storage as well as the cloud storage is not restricted to a place
thus the database can be accessed from any-where (Rice, A.L., 2013). Followed by this
objective incorporation of cloud services also reduces the database cost of the organization as
this is on demand service. Thus, after analysing these aspects it is recommended to the
targeted organization to adopt cloud computing into their business structure as holds the
responsibility to effectively collaborate several branches of the organization for more
effective services.
Incorporation of the Mobile application into the business structure:
After successfully analysing the business scenario of the United Milk Commodities
(UMC) several challenges has been determined which needs to be resolved for the betterment
of the organizational services. Those challenges includes the problems related to the effective
communication between the clients and the service providers. As well as there is significant
drawback related to the product order as well as related to the process of delivery as it does

3Business Information System
not provides effective tracking process to the customers by which they can monitor their
ordered product. Along these it has been also noticed that due to less effective product
database and their tracking process there is a huge amount of wastage of the extra products as
these all the dairy products which has the significant impact towards the business profit
(Laudon et al., 2016). Followed by these above challenges it has been determined that United
Milk Commodities needs to implement a mobile application for effective product buying
process as currently this organization takes orders on phone calls. Considering the fact that it
is very essential to mitigate all of the challenges thus the approached mobile application will
surely consist a login page in which the customers will provide their necessary detail along
with the providing the access to their location. Followed by this a home page of United Milk
Commodities will be opened in which it will display the information about the offered
products as well as service locations. In the product attribute it will show all the products
which are in the stock as this application will be connected to the cloud database which will
consists enough information related to the product stocks and quantity (Barnes et al., 2013).
Along with these features one of the most impactful feature of this application is it will offer
the customers to effectively keep track on their ordered product. After the analysis of the
approached application it has been noticed it holds the capabilities to effectively address all
the desired requirements of the organizational administrative in order to satisfy the
customers. The approached application has been designed in such way that it has followed
three major design principles which includes the Visibility, Affordance as well as the
restrictions which have been provided to the customers in order to protect it from any sort of
harm. Thus, considering the above factors it can be stated that this mobile application can
effectively address all the objectives which has been selected by the authorities
(Niranjanamurthy et al., 2013).

4Business Information System
Difference between Web Analytics, Social Media Network and Customer
Relationship Management & the discussion on gathered information:
While differentiating the fundamental aspects of the Web Analytics, Social Media
Network and Customer Relationship Management it has been noticed that Web Analytics
works by analysing the organizational website data in order to determine the key factors
which has driven the success as well as the limitations of the organizational services.
Followed by this the determined results will help the analytics to provide effective solutions
based on those findings (Border et al., 2015). However, social network analysis opt for
mapping and identifying the relationships between the communities, groups as well as the
organizations which elaborates the organizational nervous connection in order to understate
the contribution of the participants on the organizational network. Along with that the aspect
of customer relationship management stands to effectively establish a relationship between
the customers and the service providers. Considering the above aspects it is also essential to
gather relevant data in order to have effective data analysis for the organizational purpose.
Thus, by considering the business aspects of the United Milk Commodities the IT system
must gather the information related to the location of the customer, their preferences as well
as how frequently they buy these products. Followed by this data collection aspect it can be
stated that the organization will effectively get an idea about the most targeted location as
well as most selling product in order to keep the stock of those on demand products.
Information Security:
Considering the effectiveness of the database management and cloud computing in
order to promote the business growth, the possibility of being affected by the cyber-attacks
cannot be ignored. As the attacker can steal the customer data and utilize those data for any
illegal activities. Followed by these aspects the Australian Government has introduced
several data security law in order to protect the organizational data (Greenaway et al., 2013).

5Business Information System
According to Australian Privacy Policies (APP’s) it has mentioned that an organization must
incorporate the security practices and processes into the organizational structure (Parsons et
al., 2014).
Followed by this it has also mentioned that it must structure a privacy policy, which will be
strictly maintained by the organization.
The organizational database must incorporate the effective authorization process by which it
will control the access of unauthorized information access (Shackelford 2016).
Along with that it must include effective data integrity process by which it will restrict the
unauthorised user to modify or alter the stored information.
Considering the above aspect it has also mentioned that the organizational data must be
available while it needs to be utilized.
Followed by these aspects the APP’s has also mentioned that the organization must deploy
the encryption process for any sort of sensitive transaction.

6Business Information System
Reference:
Argyris, C., 2017. Integrating the Individual and the Organization. Routledge.
Barnes Jr, M.L., Wounder GmbH LLC, 2013. System, method, and computer program
product for providing location based services and mobile e-commerce. U.S. Patent 8,611,919.
Border, J.N., Haddick, J. and Nortrup, E.H., Osterhout Group Inc, 2015. Sight information
collection in head worn computing. U.S. Patent Application 14/252,508.
Greenaway, K.E. and Chan, Y.E., 2013. Designing a Customer Information Privacy Program
Aligned with Organizational Priorities. MIS Quarterly Executive, 12(3).
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Niranjanamurthy, M., Kavyashree, N., Jagannath, S. and Chahar, D., 2013. Analysis of e-
commerce and m-commerce: advantages, limitations and security issues. International
Journal of Advanced Research in Computer and Communication Engineering, 2(6), pp.2360-
2370.
Parsons, K., McCormac, A., Pattinson, M., Butavicius, M. and Jerram, C., 2014. A study of
information security awareness in Australian government organisations. Information
Management & Computer Security, 22(4), pp.334-345.
Rice, A.L., 2013. The enterprise and its environment: A system theory of management
organization. Routledge.
Shackelford, S.J., 2016. Protecting intellectual property and privacy in the digital age: the use
of national cybersecurity strategies to mitigate cyber risk. Chap. L. Rev., 19, p.445.
Tseitlin, A., 2013. The Antifragile Organization. Commun. ACM, 56(8), pp.40-44.