This report delves into the application of Business Information Systems (BIS) within the context of the Wide Media Advertising Company, an app-based entity operating in the media and entertainment sector. The report commences with an introduction to BIS and its importance in data storage and retrieval, followed by an exploration of data personalisation, its characteristics, and its global significance. The main body then examines the organizational challenges and opportunities presented by data personalisation, followed by proposed solutions incorporating BIS, relevant apps, and business strategies. The report also evaluates the theoretical underpinnings of the chosen BIS solutions and concludes with a discussion on the importance of customer sentiment, privacy laws, and the articulation of value exchange. The report emphasizes the crucial role of data personalisation in understanding customer behavior, building loyalty, and enhancing advertising effectiveness within the media and entertainment industry. It also highlights the importance of transparency, ethical considerations, and adherence to relevant laws and regulations.
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