Comprehensive Business and Information System Report for UMC Analysis

This report provides an executive summary and detailed analysis of the business and information system implemented within UMC (United Milk Commodities). It focuses on the use of Excel for pricing strategies, business process modeling to achieve long-term business goals like customer satisfaction, and the recommendation for a mobile webpage application for a new ordering system. The report explores the role of business process modeling, the importance of information technology, and the differences between web analytics, social network analysis, and customer relationship management. It also addresses privacy laws and cybersecurity measures necessary to ensure customer data safety. Recommendations include network improvements and cloud service adoption. The report emphasizes the benefits of business process modeling for aligning operations with long-term strategies and the advantages of a mobile webpage application over native apps for customer convenience. The report also discusses the importance of staying updated with encryption practices, limiting access to customer information, and making customer privacy a priority. The report concludes with a call to action for UMC to implement the recommendations and improve its business operations.

Introduction to business
and information system

EXECUTIVE SUMMARY
This report is based upon implementation of business and information system within
UMC (United Milk Commodities). In order to execute all the operations successfully it is very
important for the company to set appropriate prices for suppliers, retailers and customers for
which excel is prepared. Business modelling processes are very important to be focused by
organisation as it can help to reach long term business goals such as customer satisfaction.
Organisation is recommended to use mobile webpage application to implement new ordering
system as it can both company and customers to make or deliver order.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
TASK A...........................................................................................................................................1
Covered in excel..........................................................................................................................1
TASK B...........................................................................................................................................1
Business process modelling.........................................................................................................1
TASK C...........................................................................................................................................2
1. Role of business process modelling for organisations such as UMC......................................2
2. Importance of information in organisations like UMC............................................................3
3. Development of mobile compliant version..............................................................................4
4. Differences between web analytics, social network analysis and customer relationship
management:................................................................................................................................5
5. Privacy laws and cybersecurity measures that the company will need to consider to assure
the customer that their information is safe and secure:................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business and information system can be defined as a tool which is used by organisations
to manage organisational data. With the help of it large as well as small business entities can
respond to the challenges which are related to management of information of company. There
are various areas which are considered as the part of it. These are IT, project and risk
management (Atkins and Bowler, 2016). The case which will be discussed under this project is
related to UMC (United Milk Commodities). It was founded in year 1963 by Geoff Frost in
Berwick, Victoria. The product range of the organisation is very large which includes skinny,
reduced fat, flavoured and whole milk. This report covers various topics such as use of excel for
business intelligence, business process model etc. Along with this, role of business process
modelling for the company, importance of information, development of new ordering system,
difference between different elements and outlining of privacy laws are also covered under this
assignment.
TASK A
Covered in excel
TASK B
Business process modelling
1

TASK C
1. Role of business process modelling for organisations such as UMC
Business process modelling: It can be defined as the process which is used by business
entities for the purpose of analysing, monitoring and controlling current activities which are
performed for successful execution of operations. Main purpose of it is to make sure that all the
processes are being automated and improved appropriately or not. UMC is one of the leading
companies which are executing all their operations in Australia successfully. Role of business
process modelling for UMC is discussed below:
 It can play a role of a framework which can guide the organisation to link its
organisational strategy to a well structured business process so that long term business
goals could be achieved.
 It works as a tool for UMC which can help to align operation and execution related
activities with long term strategy of business.
2

 Business process modelling is the process which helps organisations such as UMC to
implement strategies to reenergises business activities so that errors from them could be
reduced (Bolotova, 2014).
 In order to advance the process communication UMC can use business process modelling
because it facilitates it by establishing connection between operations and strategies.
There are various benefits of providing an as-is and to-be model to the general manager.
All of them are discussed below:
Benefits of as-is and to-be model:
 With the help of it general manger at UMC can improve the performance of current
processes and create new processes for business.
 It guide to formulate such strategies which may result in enhancement in customer
satisfaction as helps to focus on quality of products or services.
 If general manager implement as-is and to-be model then it can benefit the business by
making improvement in coordination and responsiveness of organisation.
 It guides managers of business entities such as UMC to comply with all the new
regulatory standards so that all the operations could be executed properly.
2. Importance of information in organisations like UMC
Information can be defined as the fact which is gathered by studying something in detail.
If business entities are having sufficient information which is required by them then it can help
them to formulate strategic decisions for future perspectives. For UMC it is also very important
because with the help of it detailed data regarding taste and preferences could be analysed which
will be beneficial for the organisation to meet their needs. If the enterprise is having major
detailed regarding its clients then it will be very difficult for it to sustain in the market.
Information technology can be defined as development, use and maintenance of computer
systems, networks and software which are used for the purpose of distributing and processing
data. For example, if UMC is using IT then it will be beneficial for it to attract new customers
and gather their details by using new technologies for market development and collecting data
from online sources. One of the main example of IT is cloud service which helps organisations to
manage day to day activities.
Recommendation: It has been recommended to UMS that if it is willing to become
modernised then it is very important for it to focus on network improvements. With the help of it
3

organisation will be able to maintain all its tasks successfully and modify communication within
and outside of the organisation. Another recommendation regarding using cloud service is also
provided to UMC because it can guide the company to save all its information in digital format.
It can help to stores important data at one place with the help of a cloud (Bowler, 2014).
3. Development of mobile compliant version
UMC is planning to use new ordering system and for this purpose the organisation is
required to develop a mobile compliant version. There are two options available to the company
which are discussed below:
Native stand alone application: This type of apps are considered as stand alone entity
which are required to be updated regularly. It is mainly developed for use on a specific device or
a platform. If it is used by UMC as an ordering system then it can help the company to optimise
its performance and take advantage of latest technology which is famous in the market.
Mobile webpage application: It is a type of application which is not required be updated
by the user it updates it self. It can perform the actions in more quicker manner as compare to
other apps. Speed of it is very high as compare to the websites. If it is used by UMC for its new
ordering system then it can benefit the organisation to offer added value to its current clients
(Cathie, 2019).
From both the above described options for ordering system manager of UMC should use
mobile webpage application because it will help to provide new experience to the existing
customers. It could be accessed by a mobile device and a web browser which do not require
regular updates. It will be beneficial for the company as well as customers because it will be very
easy for both of them to place or deliver orders.
4

4. Differences between web analytics, social network analysis and customer relationship
management:
Following is discussion on differences between terms web analytics, social networks and
customer relationship-management, as follows:
Web Analysis:
Web analysis is the way in which website visitors analyse their behaviour. The use of
Web analysis is designed to allow a company to entice more visitors, in order to hold and/or
attract new potential customers to products and services and to boost clients' dollar amounts.
Web analytics are being used as component of the analysis of relationships with customers
(CRM). The test may include the probability of a particular client repurchasing a brand after it
has been purchased from previously, the user site's personalization to clients who continuously
visit it, the tracking of dollar volume of transactions by groups and individuals of clients, an
observation of the geographical areas where the least and most clients visit website. In this
context for UMC (United Milk Commodities) its aim is to encourage customers who are most
inclined to buy particular products as well as to decide which products particular consumer is
plausible to purchase. It can enhance the income-to-marketing ratio. Web analysis can include
monitoring of click as well as drill clients on Website, determination of the sites out of which
clients come most frequently and communication with search engines to monitor and evaluate
online behaviour, In addition, web analytics may also include charts, graphs and tables to present
results (Ives, 2017).
Social network analysis:
In UMC, The Social Network Analysis (SNA) is act as navigation and measurement of
interactions and circulates among individuals, groups, organisations, laptops, Ip addresses and
others. The network nodes are organisations and individuals and connections are related or
flowing between endpoints. SNA offers an evaluation of human contradistinction both visually
and mathematically. This technique is employed by project managers and is called Institutional
web analysis with business customers. The graphical image of SNA consists of vertices and
connections between cores. The Network nodes constitute individuals and the connections
between nodes constitute the stream of data. The SNA offers a forum that can be hard to evaluate
mathematical analysis of human relations in majority of situations. In the SNA situation, if they
frequently communicate or speak in certain ways, two nodes should linked. This network could
5

be constructed so that web respondents are clearly represented, the place they are located, node
(or person) in centre of network and peripheral nodes. The SNA offers three principal kinds of
ideas. These are all centrality, proximity and centrality of the grade (Manchester, 2019).
CRM:
Customer Relation Management (CRM) is a method commonly used by enterprises and
entities to track and handle their general data and relationships with existing, previous and
prospective clients (including associated embedded information and communication often
regarded as software). CRM ensures effective and coordinated sales, promotional and technical
assistance features for all customer inter-facings, to guarantee adequate and proper service by
current and prospective clients (Schiller, 2014). The CRM's most important aim is to handle the
client communication of every example of the company. In UMC, with so many integrated-in
techniques, which are applicable to raw data relating to a client or other particular category of
client, CRM administers, stores and spreads customer information. For instance, data can be
examined as per population, occupation and gender etc. for clients.
5. Privacy laws and cybersecurity measures that the company will need to consider to assure the
customer that their information is safe and secure:
Following are key measure which can be used by company UMC (United Milk
Commodities) to keep safe and secure customer's information, as follows:
Stay Current on Encryption Practices:
Encryption techniques are developing exponentially quickly. Entities that did not
examine and update the authentication methods if required are frequently susceptible to assaults.
Create a strict routine to check whether company's current encryption technology as well as
procedures are up-to-date. And same applies to all technology linked to protection — outdated
ancestry programs can be easily hacked by cybercriminals or hackers.
Limited Access to Customer Information:
Not all customer data in an entity need to be viewed. The less people who need authentic
and limited access the less chances for cyber criminals to attack at any weak point.
Collect only what’s essential:
Collection of unneeded client information leads not only worthless in context of energy,
resources and time, but also offers a wide amount of cache for different hackers to mark and
target (Sumner, 2014).
6

Make customer privacy everyone’s business:
The safety of clients is much too crucial to be responsibility of few. Once a thorough
safety program and strategy is in location, create sure that everybody in company knows and
complies to it, more effectively.
Consider Destroying Data after Use:
Instead of creating the most of customer information after relevant work with information
is over, think about taking dispose of information completely. This type of issue strengthens
clients ' trust and accountability in company's privacy policies.
CONCLUSION
From the above project report it has been concluded that business and information system
is a tool which is used by business entities for the purpose of managing and maintaining all the
operational and executional activities appropriately. There are various types of models such as
as-is and to-be which could be used by companies to increase satisfaction level of customers,
improve existing business processes and comply with new regulatory standards. Information
technologies such as cloud services are very beneficial for companies because with the helps of it
important data could be stored at one place. In order to promote new ordering system companies
can use different modes such as stand alone or mobile webpage app. While collecting
information regarding clients it is very important for organisations to focus on privacy laws and
cyber security measures.
7

REFERENCES
Books and Journals:
Atkins, P. and Bowler, I., 2016. Food in society: economy, culture, geography. Routledge.
Bolotova, Y., 2014. Agricultural supply management and antitrust in the United States system of
agribusiness. International Food and Agribusiness Management Review. 17(1030-2016-
83021). pp.53-76.
Bowler, I. R., 2014. Geography of Agriculture in Developed Market Economies, The. Routledge.
Cathie, J., 2019. European food aid policy. Routledge.
Ives, J. H., 2017. The export of hazard: Transnational corporations and environmental control
issues. Routledge.
Manchester, A. C., 2019. The public role in the dairy economy: why and how governments
intervene in the milk business. CRC Press.
Schiller, D., 2014. Digital depression: Information technology and economic crisis. University
of Illinois Press.
Sumner, D. A., 2014. American farms keep growing: Size, productivity, and policy. Journal of
Economic Perspectives. 28(1). pp.147-66.
8