Business Innovation Report: A1 Communication's Strategies and Analysis

This report provides a comprehensive analysis of innovation within A1 Communication. It defines innovation and its importance, examining organizational vision, leadership, culture, and teamwork as drivers of innovation. The report explores the 4Ps of innovation (products, process, positioning, paradigm) and the use of the innovation funnel to shape innovative ideas. It also delves into frugal innovation, discussing its principles and application within an enterprise. The report covers invention vs. innovation, the value of creation for workers, and the significance of innovation in a business organization. Furthermore, the report describes the innovation funnel and its use in shaping innovative ideas. Overall, this report offers valuable insights into A1 Communication's innovation strategies and practices.

Innovation

INTRODUCTION
Innovation is that statement which is very essential for existing concern organisation
structure for making and developing creative goods and services. It define implementation new
strategies, plans and ideas which have not made by anyone. It is that function where an enterprise
modifies their current products and services which help in attracting large number of customer.
Innovation refers to the unique idea, thoughts and methods which have been used for processing
some activities. This will assist in providing competitive benefits with respect to their tough
competitors and help in gaining attention of large numbers of buyers at market place. Innovation
assists firm in gaining competitive advantages and more market share as well as desired
customers (Herath, Cranfield and Henson, 2010). The report is based on A1 communication
which provides mobile phones and other solutions related to communication to businesses and
consumers. The main purpose of this project is to analyse different sources of innovation,
management and commercialisation which should be assessed in an effective manner.
TASK 1
P1 Define innovation and determine its importance within an organisation
Innovation refers to as a process which converts an idea into product which has been
developed according to preferences of customers. In other words, it can be defined as innovation
is that application of approach which can be used by firm. It is important for an organisation to
make creative and advanced thought for attracting ample amount of customised Also they
required to understand the opportunities which come while doing innovation. So, if employees
have creative thinking, then they are capable for making new ideas and thoughts for company
and such ideas can be applied for developing innovating products and services in proper manner.
In A1comm. Innovation term can be accomplished as effective marketing share, its productivity,
competitiveness, customer handling process and other important things (Hoque, Chishty and
Halloway, 2011). This will play an essential role in managing and maintaining A1 comm.
organisation culture. Also, innovating activities assist in improving performance of all
employees.
Invention- It refers to making something creative which has ever been successful
advance. This consider substantiate new method and technological ability in the merchandise. It
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can be adoptive by an organisation when they are keep their site at large marketplace place and
trying to recapture for making creative and innovative products for their customers.
Difference between innovation and invention is described as follows:
Basis Innovation Invention
Definition A specific idea or thought
which has been evolved for
making innovating and
creating new goods and
services.
It defines that term where a
person generates an idea which
has never been made by
anyone.
Knowledge required Skills are required in
innovation activities such as
marketing, effective
management and research.
In invention activities,
scientific skills are required.
Impact on firm This will help in carry out
necessary changes within an
enterprise.
It may bring modifications and
sometime not necessary.
Activities This activity is spread within
entire administration.
In invention, the main function
is channel by doing
investigation and develop
entire division.
Value of creation for worker of A1 Communication:
 It assists in developing awareness of ability in the mind of workers which can aid in
making innovative ideas.
 It assist in increase new abilities and cognition which can assist in rising their occupation. Development and betterment in effectiveness and efficiency of company worker.
Significance of innovation in business organisation:
 It assistance in processing whole new and innovative products which are prepared
according to the demand and need of customers (Huizingh, 2011).
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 It assists in making business activities effective which help in developing the products
quality and efficiency.
 They aid in increasing value for present goods so they are capable for maintaining their
market position at large market place.
P2 Organisational vision, leadership, culture and teamwork can shape innovation
Creation is required to be coordinated into common concern procedure for proper result.
A structure can usage effective methods which assist in achieving all desired goals and targets in
proper manner. It is the responsibility of company manager to guide employees for using
creative and innovative measures and need to highlight major issues or problems. There is a need
of integrating capabilities and abilities of workers and motivate them for finished all task in
effective or better way. Such activities are monitor by manager and also they will recognise the
skills and knowledge of employees in appropriate manner (Jagoda and et. al., 2011). An
organisation needs to develop mission, vision along with accurate leadership culture where team
work is motivated in proper manner. There are different factors which play an essential role in
describing innovation within an organisation that are as under: Vision- It is long term goal which explain an idea that help in increasing success and
growth. They also target whole market for taking top position in future time period. The
firm imagery statement is easy “reaching the uppermost position in telecom sector for
making advanced resolution”. The main purpose of organisation is to better and develop
effective property in the UK nation. Mission- Mission is shortened time period objective which helps in accomplishing mark
goals. On the other hand, company requires to achieve major goals and objectives for
fulfilling vision statement. Culture- It is necessary for an organisation is to adopt those culture which required by
their employees and this will help them for completing each task in proper manner.
Enterprise needs to make strong relation with their staff members for gaining appropriate
profitability (Kutvonen, 2011). Also, they require to form comfy surroundings within an
enterprise which assists in appreciated their person and by this they given their foremost
work. This will help in giving appropriate result from employees. Leadership- Leading is the quality which assists in providing correct guidance to their
staff members for accomplishing desired targets and goals of the firm. On the other hand,
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managers are using creative and innovative concept for resolving major issues and
problems which occurs within an organisation. Leadership is that ability which help in
enhancing productivity and efficiency of an individual that aid in doing better work.
 Team work- This is necessary for boosting entire organisation working and its efficiency.
It assist in increasing coordination and cooperation among employees and employers. It
assist in increasing ideas for sharing approach that lead to motivate and encourage their
staff members (Lundvall, 2010). A1 comm will assign work to different team members
for completing required work while they do not achieve each task and also encourage
them towards achieving desired targets and goals in proper way.
An organisation has to develop and formulate appropriate plans and structure by this all
employees will guide by company managers for making creative procedures. It help in
developing new products and design them which higher their firm growth and development.
TASK 2
P3 Explain 4Ps of innovation and use of innovation funnel to analyse and shape innovative ideas
The main aim of an administration is to use innovative activities while addressing
different issues and problems in better manner. Innovation funnel define the whole process
which need to be followed and they require to increase product creativity and innovative
activities within an enterprise. Some investigation should be conducted effective research and
also analyse their work in better manner which is called as innovation funnel that used for
developing formulation and concepts into applicable circumstances. It help in explaining
direction and guidance that has been followed by an individual for doing innovation which are as
follows:
4Ps of innovation: Products- It is necessary conception of creation process. Merchandise is the primed
endeavour of an organisation which has been prepared for collecting accurate data and
information in different marketing variables and ability of respective firm (Aarikka-
Stenroos and Sandberg, 2012). A1 comm is very popular for delivering packages and
items which is competitive and beat the competitors in their sector. It is that way which
shows that company is totally different from other rivals.
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 Process- Innovation and invention is not an easy concept because it will take more time
for attracting customers towards effective goods and services. This can reduces the
activity cost and enhancing efficiency of company. It basically focus on the are by using
specific product which achieve its eventual customers. Positioning- A1 comm should take care certain learning from their other competitors
regarding how to place some product at large market and also make it successful due to
this if goods is not positioned in correct targetting industry them firm will not capable for
creating effective sales value. They make suitable policies and strategies for identify best
place where company can locate their products at the large market area (Bogers and
West, 2012). With the assistance of doing positioning, it help in increasing success and
growth of the company. Paradigm- This process is help in developing mental models which aware about how
firm will make plans and policies for carry out innovating activities within an enterprise.
Company need to determine all major factors and aspects which can be used for
formulating activities related to innovation. A complete analysis is required for
developing and making plans which integrated into business procedure of an
organisation.
Innovation funnel:
It is necessary funnel which should be used by firm in proper manner. Such funnel
perform the work for processing ideas and recruiting best candidates for their company. At the
same time, firm have many ideas but still they does not usage all of them by swing best suitable
idea in the invention funnel, they process all the required thought and choice target and goals
which has to be completed. An organisation emphasise for developing improved and new
products which satisfy demand of buyers in proper manner. Such things are designed by experts
and highly talented employees who will present within an organisation.
P4 Describe frugal innovation and how it is used within an enterprise
The frugal innovation are effective type of innovation which can be done by firm for
minimising difficulties of goods and services that are served by organisation to their customers
(Chun and et. al., 2015). This assist company for reducing manufacturing cost and minimising
value of products in proper manner. Product which are made by using frugal innovation is very
useful and effective in nature. It help in maintaining friendly environment which affect the less
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resources while doing production. Such commodities are faster, cheaper and better than other
remaining products which are available at the large market place. It is very risky project but at
current time period firm is adopting it as trends.
There are different instance of frugal innovation that has been coming up at the large
activity area such as Haier washing machine in china, TATA Nano Car in India etc. and opening
such kind of goods, A1 comm will requires high originative and innovative unit who have
common ideas for make some effective products for their society (Cui and Wu, 2016). There are
some principles of frugal innovation that are described as follows: Occupy and literate- It is that principle where education opinion is done for knowing the
customer demand and requirements and it begin for observing buyers then after
investigating how similar type of goods are made available. Shrink your assets- By used some new methods and tools, A1 comm can flex their
manufacturing services, logistics, other facilities for satisfying customers for make
products accessible for them. Make sustainable resolution- Production and research & development department
manager of cited firm have certain ability for formulating self sustaining resolution which
is helpful in both environment and business. Give shape to consumer behaviour- A1 comm will know how to give shape to consumer
behaviour so they feel more satisfied for buying limited measure. Make value with presumer- 'Presumer' are those group who designing, make, portion
their goods and work so they want the firm in proper manner. Research and development
department of A1 comm will doing work for manufacturing products to their potential
customers.
 Create innovative friends- In A1 comm can doing cooperation with their outside relative
in order for formulating frugal merchandise in firm and different concern models
(Cunningham and Porter, 2011).
TASK 3
P5 Significance of commercial funnel and application of New Product Development processing
Commercialized funnel define that process where company try to determine the foremost
appropriate point which can render specific goods and services at large activity spot. An
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organisation manager have to select or choose the best channels of distribution for their desired
goods. It will assist them for enhancing their sales cost and generate more amount of
profitability. It is very essential for the firm is to achieve their customer's due to this they are able
for increasing sales and it is possible for maintaining commercial funnel concept.
A1 comm should adopt this concept while they think for launching new product in large
market area. There are certain steps of new product development process that are as follows: Idea generation- In this process, an idea which has been generating in the mind of
employees. It is determine as initial step because the firm can begin the procedure for
developing new goods. An effective idea which has been generated that should be
innovative and creative so they can easily attracting more customers towards their
specific products and services. Idea screening- It is that process which are best appropriate for goals and objectives
within an organisation. Company manager can select the correct data and reject all
remaining such products (Drucker, 2014). It assist in evaluating target customers in large
competitive market place. Concept development and testing- The effective idea of product can be selected for
screening then it has been converted into goods and they present sample in front of all
desired customers. Market strategy development- In this stage, company manager make proper strategy
which includes what is mark activity, how will the customised be tapped, how all
products and income will be placed in the large activity and how will goods can gain
profitability and industry share. Business and financial analysis- It is that step which help in making scheme which
determine volume and sales that are totally based on size of entire market. Test marketing- Marketing team introduce merchandise in the large market place so this
will test them and analyse that customised will use it or not.
 Commercialisation- In the last phase, goods is present in activity and sold company
products in proper manner. This will executing total marketing plan and face high value
of marketing, promotion and advertisement.
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P6 Develop innovation business case in an organisation
A1 communication is small and medium enterprise who mainly deal with
telecommunication sector. They need to develop and make technology which provide effective
services and facilities in proper manner. There are some steps of innovation business case that
are as under:
Executive summary – The company operate and regulate communication facilities so
they can easily target all their customers which are related to its sector in united kingdom. Most
of the enterprise who does not do innovation so they get good reputation in the industry among
desired customers.
Target – The main target of this A1 communication is to gaining attention of corporate
clients who are responsible for achieving desired goals and objectives in proper manner.
Solution – The main features of this product must be easy for regulating and operating
business activities so customer does not facing any type of issues and problems in any manner.
Organisation main product is to focus on delivering the results of customers which are expecting
by satisfying their requirements and needs.
Customer research – In this stage, A1 communication required to fulfilling all demand
and needs of customers so in the future they can easily developing and making up-gradation in
their goods. The company need to target multinational enterprise because they are badly required
to conduct like business phone and they can providing common orders.
Innovation business case is made by firm for understand that how will they launch their new
product at the large marketplace. An organisation requires specific business case:
 convincing the administration for endorse their idea
 make sure for applying logical practices
 justify the risk for investing in innovation
There are certain steps which should be followed by company that are as follows: Gathering inputs- Company managers need to collect necessary information which is
helpful in conducting various organisational activities and functions (Eesley, Hsu and
Roberts, 2014). Analysis- All the gathering facts and figures that should properly implemented and
analysed within the firm.
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 Stating the conclusion- It is that stage which help in developing goods in front of higher
managers and their views are taken on it and take final decision.
TASK 4
P7 Evaluate various methods of firm which use for retain, develop and protect intellectual
property
Intellectual property assist in boosting innovation within an enterprise. Basically, a firm
is completed with different types of ideas which help them for increasing growth and success but
organisation can not change over all such thought into specific merchandise. There are always
make a emotion for stolen of particular thought and done proper changes. Intellectual property
rights comes for saviour of the firm. There are different methods and tools which can be used for
protect them from specific ideas. They will play an essential role gaining competitive advantages
in the large market area. These techniques and methods are as follows: Patents- This is a method which is used by firm when they bringing new product at the
large market place. This can be done while doing inventions. This can be said that
exclusive rights which are provided by organisation when they invent new source of
working and new techniques. The time period is approx. 2 years which can be extended. Trademarks- There are various signs and symbols which are assigned for specific goods
and then such products should be recognised by such marks (What is innovation?. 2017).
This can be defined in integrating with words, signed, property, drawing, signaling etc.
the first word of relation is 1 years and it can be revived after that. Copyrights- It refers to that right which provided by an individual regarding their literary
and artistic working. Any ideas, facts, recipes and work which does not covered in such
categories.
 Trade secret- All commercial viable ideas can not be patented so it will suggested that
certain ideas should be treated as trade secret which can be patented at last stage.
CONCLUSION
According to the above mentioned report it can be concluded that Innovation is that term
which is very important for present business organisation structure for making and developing
creative goods and services. It define for implementing new strategies, plans, ideas which have
not made by anyone. An organisation can use effective methods which assist in achieving all
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desired goals and targets in proper manner. An organisation has to develop and formulate
appropriate plans and structure by this all employees will guide by company managers for
making creative procedures. The frugal innovation are effective type of innovation which can be
done by firm for minimising difficulties of goods and services that are served by organisation to
their customers. Commercial funnel define that process where company try to determine the
foremost appropriate point which can render specific goods and services at large market place.
Creation concern case is made by firm for understand that how will they launch their new
merchandise at the large market area.
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