Business Environment and Corporate Social Responsibility

This report provides an analysis of the business environment, focusing on the impacts of innovation and technologies on organizations. It examines the importance of Corporate Social Responsibility (CSR) and its implications, exploring the benefits of ethical and sustainable business practices. The report also delves into Archie Carroll's CSR model, outlining the economic, legal, ethical, and philanthropic responsibilities of businesses. Furthermore, the report analyzes Future plc, a media company, as a case study, considering various factors such as economic, social, legal, and technological influences. The analysis underscores the importance of understanding the business environment to achieve sustainable growth and maintain a positive reputation, emphasizing the need for organizations to adapt and address the demands of the modern market. The report aims to provide a comprehensive overview of the interconnectedness between business environment, innovation, and CSR, highlighting the challenges and opportunities for organizations in today's dynamic landscape.

Business Environment

Executive summary
In this report the importance of Corporate Social Responsibilities are included, even with
the what may be the impacts and affects the organisation organisation can face while innovation
and working on the technologies even with the example of a model.

Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
(a) The impacts of innovation and technologies on the organisations.........................................4
(b) The importance of Corporate Social Responsibility in the organisations..............................6
(c) Archie Carroll’s CSR model..................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business environment is a group of all kinds of factors rather they are internal or external, this
group includes customers and employees needs and the customers are expecting in term of
supply, demand etc. In other words it can be named as marketing term, marketing term refers to
the ability of a company or a firm to maintain the level and build good relations with customers.
There are mainly two factors the physical and the social factors. The internal matters of the
organisation are used to create and then communicate with the customers directly and deliver the
offers of the company to them. There are total three levels of the business environment, the
internal, external micro and macro environment. In this the main purpose is to satisfy the
customers with the services of the company to maintain the reputation and good relations with
the company. Future plc is basically a media company of the British (Shukla, 2019). It was begun
in 1985.It published around 50 magazines in various sectors like video games, photography,
music etc. Having it’s headquarter in Bath, UK. It was found by Chris Anderson. On the London
stock exchange it is been listed. Its net income is 4.43 cr.
MAIN BODY
(a) Innovation and technologies in the organisations
Innovation is the multi-stage method whereby organisations transform information into superior
goods, service or procedure, in order to benefit battle and discriminate themselves effectively in
their marketplace is known as innovation.
The innovation and technologies are the mirror images of every organisation. The organisations
which are more innovative have the quality to grabs all the knowledge about the demand of
consumers and get to know the skills and the experiences of them. So that they can built best
services, products and the process for the consumers in lower cost and can get good profit. The
entire organisation put all of their efforts in getting a good position in business world. As the
organisations make themselves that expert to control a mixture of all internal and external
factors such as employees, supply and demands, clients, suppliers, owners, innovation in

technology, trends related to market and social, changes regarding economics, activities done by
the government and many more things (Luiz, 2019). And get to know that directly or indirectly
these are the only factors by which the companies got affected. And after evaluating these factors
the influences of the organisations can be possible. Future plc is a world-wide medial platform
which makes the loyal communities by the portfolio of over some many brands which are
captivating. By the help of business environment the identification of the resources which are
useful, the get to know the opportunities worth for the business, the planning although improves
the overall growth, performance, the profit of the business.
Sometimes these types of innovations and technologies may affect the sales; the profit of
the business, even the growth which is organisation is expecting may get stopped. These all
things may happen due to so many factors like social, legal, environmental, political and the
economical factor. These factors are given below-
The economic factor is considered with so many micro factors such as saving rates, interest
rates, foreign exchange rates, inflation rates these all things reflects and get the proper
determination of the demands and investment in an economy (Sinha, 2020) . Some of the small
factors like competition norms these may be the reason behind the competitive advantage of the
organisation. The future plc is having the rights to use the economic factors of the country like
inflection rates, growth rates and the indicators of the economy such as consumer spending and
the media growth rates. After the analysis the factors which are considered by the Future Plc are
exchange rates and stability of host country currency, skill level of workforce in media industry,
the level of education in the economy, the costs of labour and productivity in the economy, the
efficiency of the financial markets, unemployment rates, inflation rates, the rate of interest etc.
Mostly the culture and the things which are done by the society may affect the dignity of the
organisations in the environment. The things said by the people or the attitude of them shows the
value in the marketers at the future plc mad make the image in the media according to the given
source to them (Faber,2019). After the analysis attitudes, leisure interests, culture, demographics
and skill level of the population, class structure, hierarchy and power structure in the society
should be considered.
As it are versatile that the more organisations use the technology more they get a good
position and hold in the market. For this point the transportation industry is the best example to
explain this. It is seen that in past years the transportation industry is getting more advance and

even no one is able to compete this industry. While on the other hand the taxi industry is now
building the position in market by providing the online services by the help of Google and the
manufacturing is disrupted by Tesla which is giving the electronic car to the world. The
organisation should understand what type of the demand is the present world is expecting they
should take time and then give them good results. The future plc should take these points like
what type of the recent technologies are applied by them, the impact of technology while
offering the product, to see the cost structure in media industry and the rate of technological
diffusion.
The industrial market is spread all over the world and the rules and norms of that market are
different according to the places and the standards sometimes these norms may affect to those
organisations. Even not in the world or the county these laws can be different according to the
states. It should be the first duty or the responsibility of the people before entering the in a new
business to carefully understand the environmental standards which are required to run those
market if effective and efficient manner (Kochhar 2018). The points may be the knowledge about
the weather, the regulation s of environment pollution, recycling, and the management of waste
in the customer service sectors, attitudes towards green or ecological products and attitude
towards and support for renewable energy.
In many countries the situations are not that working to save the business or handle it if
any kind of legal problem occurs so it’s the duty of every new comer to read and analyse the
legal rights. As the future plc is the company having media so go through the legal laws, is the
first priority of the organisation. The laws can be towards anti- trust in media industry and
overall in the country, discrimination law, employment law, health and safety law, laws against
data protection, the consumer protection and e-commerce etc.
These all are the factors which can be the reasons behind the affects which may occur due
to the innovations and the technologies. To avoid these types of problems a business man or the
organisation should go through these factors to get a proper profit and growth in their business.
(b) Corporate Social Responsibility and corporate Governance in the organisations.
Corporate Social Responsibility used in term, if any organisation works in a sustainable and
ethical manner and deals with the impacts of its organisation which are social and environmental.
Corporate social responsibility is basically all about the operating a company sustainable and
ethical way and it starts dealing with its social and environmental impact. This means the one

have to keep work by keeping in mind about the community, society, human rights and
environment (World Bank, 2019). Many benefits can be made in a business by practicing the ethnic
and sustainable. The practice of ethnical and social responsibility is the way to the success in the
business. The awareness is increasing among the consumers of the importance of social
responsibility. It is all about how the company manages to practice the business to make and
create a positive impact on the society. People should not only appreciate the company for its
high-quality products but also for the activities that they do for the greater good of the people.
The company should have exceptional goodwill and the name exudes the trust. Even the
Employees also enjoy working for the companies that have a positive image in public. It is a very
well-known fact that happy employees lead to low attrition. The Company’s should include a
program of volunteering that helps the NGO’s to create sustainable models. When a corporation
decides to make a focus on their responsibilities than it needs to be more creative and innovative.
Corporate responsibility is good for the business in a several ways. One of them is that
companies can impose more charges on their their services and products.
According to the survey more than half of the surveyed customers are willing to pay more
amounts if the company is committed to corporate the responsibility. The Investors care more
about the sustainability of the businesses, loyalty of customer and competitiveness. There are
also many people who are eager to support the companies that work to make the world better.
The Corporate Governance responsibility is an effective way to attract the investors who are
socially-minded as well as those who are thinking about the financial success for the long-term.
Many people works for the companies that gives priority to the corporate responsibility. Mainly
by embracing that, a corporation can attract the employees who are best and keep them, makes
the business stronger. Several Businesses, especially the big corporations, can change the society
in several ways. They have a lot of influence so they can not only raise the awareness of issues,
they can even play a vital role in the progress (Das, 2018). Future plc is well known media based
organisation of the UK although to get this place in the organisational market it also took the
steps according to the Corporate Social Responsibilities, those steps found helpful to the
company.
(c) Archie Carroll’s CSR model along with three responsibilities.
Carroll’s corporate social responsibility is explained in the form of pyramid. By this model the
Carroll’s want to say why how and why the companies should take the social responsibility. This

model was invented to highlight the responsibilities which should be taken by the organisation.
Some of these responsibilities are legal responsibility, economic responsibility, ethical
responsibility and the philanthropic responsibility. The base of the invented pyramid is
considered as profit. While this foundation is found to be a necessity for the organisations to
understand the rules, regulations and the laws, although get to know what are the demand of the
shareholders. On taking the responsibilities related to philanthropic or discretionary the
organisation should learn and understand the ethical responsibilities (Dima, 2018). Corporate
Social responsibility reflects towards the nature and the behaviour of the organisation which can
be economically profitable and adjustable with the laws and seems supportive in ethical and
social manner. As the future plc is media based company it’s the duty and responsibility of the
organisation to maintain all the responsibilities so that the consumers and the employees of this
organisation cannot get affected in any manner.
 Economic responsibilities in of the organisations is about developing the goods
and services that can be useful and can fulfil the needs and demands of the society
and the profit can be made on them. Although these big organisations have the
different kind of share holders and those shareholders have the different kind of
demands from the organisation according to the profit of the organisation.
Although the demands of these shareholders are not so big they just expect a
reasonable return on the investment which they had done in the organisation
(Kwilinski, 2019). Even on the other side the employees of the organisations they
also have some kind of wishes related to their job security and even this is correct.
 The legal responsibility of the organisations is to observe the rules and regulations
that have been made. These organisations are bounded to work under such rules
only as they get out of their limits they have to face the problems although the
investors have to suffer. This responsibility teach the organisation how can they
work in a fair manner, as required according to the government, compiling with
the different countries and their local regulations, meeting the legal obligations,
behaving as loyal state and company citizens.
 Ethical responsibility this responsibility goes through the society’s normative
expectations – laws and regulations. Sometimes the expectations of the society are
to conduct and manage that business in an ethical manner. In manner to apply the

ethical responsibility refers to companies embrace standards, activities, and the
practices that are not important been written down, although expected by the
society. Sometimes it becomes difficult to differentiate between the ethical
expectations and legal expectations. Might be laws based on the ethical premises,
but on the other side ethics goes beyond that. These responsibilities include
performing in a way that’s consistent with the expectations of the society,
recognising and respecting new or evolving ethical and moral standards that have
been adopted by society, being proper business citizen by doing what’s ethically
or morally expected, and understanding that business integrity and ethical
behaviour go beyond compliance with laws and regulations, preventing ethical
standards from being infringed upon to achieve objectives.
 Philanthropic responsibilities are those responsibilities which includes voluntary
or discretionary activities and practices of business (Arsić, 2018). These
responsibilities give provide the public the impression that the organisation want
to give something back to the community. While to follow or go on the path the
organisation adopt different types of philanthropy such as donations, volunteer
work , the development of the community and all the other required things that
helps in building that community.
CONCLUSION
In the above mention report innovations and technologies applied by the organisations are
given. How the companies or the organizations face the impacts and challenges and what are the
ways to come out from those problems is mentioned. Including the knowledge and understanding
of technological innovation the corporate social responsibilities are also given with the
importance of those responsibilities (Rezaee 2019). This report also includes one of the models of
Archie Carroll’s. In simple words this report will help in understanding the methods to do a good
growth and get good profit in the organisations and what may be the impact on organisation is
also given.

REFERENCES
Books and Journals
Luiz, J.M., Ganson, B. and Wennmann, A., 2019. Business environment reforms in fragile and conflict-
affected states: From a transactions towards a systems approach. Journal of International Business
Policy, 2(3), pp.217-236.
Shukla, M.K. and Pattnaik, P.N., 2019. Managing customer relations in a modern business environment:
towards an ecosystem-based sustainable CRM model. Journal of Relationship Marketing, 18(1), pp.17-
33.
Sinha, V.C., 2020. Business Environment: A publication of SBPD Publishing House (Sanjay Sahitya
Bhawan). SBPD Publishing House.
Faber, A. and et.al., 2019. A systematic mapping study on business ecosystem types.
Kochhar, S., 2018. Corporate diplomacy as an engagement strategy of the nonmarket business
environment. The Handbook of Communication Engagement, pp.347-356.
World Bank, 2019. Doing business 2020. The World Bank.
Das, S. and Kundu, A., 2018. Individual and business environment: How effective interaction affects sme
development. International Journal of Engineering and Management Research (IJEMR), 8(4), pp.101-
113.
Dima, A.M., Dima and Mahagaonkar, 2018. Doing Business in Europe. Springer.
Kwilinski, and et.al., 2019. Formation of the entrepreneurship model of e-business in the context of the
introduction of information and communication technologies. Journal of Entrepreneurship Education, 22,
pp.1-7.
Rezaee, Z., 2019. Business sustainability, corporate governance, and organizational ethics. John Wiley &
Sons.
Arsić, S and et.al., 2018. Family business owner as a central figure in customer relationship
management. Sustainability, 11(1), pp.1-19.