ICT60115 Advanced Diploma Project: Business Innovation Implementation

This project focuses on business innovation, specifically analyzing Kent Institute, an Australian educational institution offering Bachelor of Information Technology courses. The project begins with an introduction to Kent Institute and its business model, followed by an examination of its market and customer base. A comparison is drawn between Kent Institute and Curtin University, highlighting their differences in courses offered, student numbers, and research focus. The project then contrasts Kent's current business relationships, processes, and methods with potential improvements, particularly through email marketing and differentiation strategies. It identifies opportunities aligned with Kent's goals, such as improving customer service and redesigning product delivery. Risk management, including risks related to student recruitment and funding, is also addressed. The project concludes with recommendations for implementing innovation, emphasizing the adoption of new technologies to enhance student learning and knowledge. References to relevant books and journals are included to support the analysis.

Identify and implement
business innovation
PART C

Table of content
• Introduction
• Business markets, customers and methods of doing business
• Comparison of current market and customer base
• Contrast between current business relationships, business processes
and methods of doing business
• Innovation and reform of aspects of the business
• Opportunities with business goals and objectives
• Changes in degree and modification in course
• Risk management analysis

Cont….
• Rank opportunities
• Opportunities that will lead to innovation
• Aspects of business innovation
• Implementation of innovation
• Recommendations
• References

Introduction
• Kent institute is a successful Australian institute that attract students
by applying business strategies into its main stream that is Bachelor
of Information Technology.
• It offers this course to localized as well as global students in the
world.

Business markets, customers and methods of doing
business
• As Kent is the educational institute that provide services to
students which offers the course of Bachelors in Information
Technology.
• It adopted various marketing strategies to advertise its services in
localized as well as at global level.

Comparison of current market and customer base
Kent Institute Curtin University
It is an educational institute that provide
courses like information technology,
accounting, business management and
marketing.
It is an Australian university that is based on
research projects
Currently it is offering bachelors in
information technology course all over the
world.
It provides research in various fields such as
resources and energy, information and
communication, ageing and well being etc.
There are 2000 students studying in Kent
institute.
In Curtin 3000 students are doing research on
different projects.
As it is the only educational institution that
provide various courses to students by offering
less fees from them.
It only provide research project to students.

Contrast between current business relationships,
business processes and methods of doing business
• As Kent is having a good relationship with other businesses in the
market. As it is providing different courses to students
• It is improving its business processes by providing students
proper training to upgrade their skills according to courses they
are doing that helps them in grasping concepts of subjects easily.

Innovation and reform of aspects of the business
• As Kent is using different strategies for bringing innovation in the
institution. It can use email marketing through which it can attract
more students to the institution.
• By adopting differentiation strategy also it can offer many
services that can be different from its competitors

Opportunities with business goals and objectives
• As Kent is redeveloping its activities to achieve the goals and
objectives of institution as improving customers services by
providing different facilities to the students and it can be
improved by taking into consideration that in it is going in right
direction or not
• It also redesign the delivery of product by providing them
methods, strategies and techniques that will be deliver to the
students

Changes in degree and modification in course
• As Kent is providing Bachelors in information technology so for
that it require lecturers to teach the students, notes, software for
the students to learn new things.

Risk management analysis
• Risk that is faced by the institution are recruitment of student,
funding, tuition fees and information system and technology.
• All these are the risk for the institution that can analyze by the
management

Rank opportunities
• As Kent institute is having opportunities in coming in the list of
top institution in Australia.
• As it is having more opportunities to expand its educational
sector by offering different courses to the students that can help
in getting success for the institution and getting them proper
education to the students.