ICT60115 Advanced Diploma Project: Business Innovation Implementation

This project focuses on business innovation, specifically analyzing Kent Institute, an Australian educational institution offering Bachelor of Information Technology courses. The project begins with an introduction to Kent Institute and its business model, followed by an examination of its market and customer base. A comparison is drawn between Kent Institute and Curtin University, highlighting their differences in courses offered, student numbers, and research focus. The project then contrasts Kent's current business relationships, processes, and methods with potential improvements, particularly through email marketing and differentiation strategies. It identifies opportunities aligned with Kent's goals, such as improving customer service and redesigning product delivery. Risk management, including risks related to student recruitment and funding, is also addressed. The project concludes with recommendations for implementing innovation, emphasizing the adoption of new technologies to enhance student learning and knowledge. References to relevant books and journals are included to support the analysis.

Identify and implement
business innovation
PART C

Table of content
• Introduction
• Business markets, customers and methods of doing business
• Comparison of current market and customer base
• Contrast between current business relationships, business processes
and methods of doing business
• Innovation and reform of aspects of the business
• Opportunities with business goals and objectives
• Changes in degree and modification in course
• Risk management analysis

Cont….
• Rank opportunities
• Opportunities that will lead to innovation
• Aspects of business innovation
• Implementation of innovation
• Recommendations
• References

Introduction
• Kent institute is a successful Australian institute that attract students
by applying business strategies into its main stream that is Bachelor
of Information Technology.
• It offers this course to localized as well as global students in the
world.

Business markets, customers and methods of doing
business
• As Kent is the educational institute that provide services to
students which offers the course of Bachelors in Information
Technology.
• It adopted various marketing strategies to advertise its services in
localized as well as at global level.

Comparison of current market and customer base
Kent Institute Curtin University
It is an educational institute that provide
courses like information technology,
accounting, business management and
marketing.
It is an Australian university that is based on
research projects
Currently it is offering bachelors in
information technology course all over the
world.
It provides research in various fields such as
resources and energy, information and
communication, ageing and well being etc.
There are 2000 students studying in Kent
institute.
In Curtin 3000 students are doing research on
different projects.
As it is the only educational institution that
provide various courses to students by offering
less fees from them.
It only provide research project to students.

Contrast between current business relationships,
business processes and methods of doing business
• As Kent is having a good relationship with other businesses in the
market. As it is providing different courses to students
• It is improving its business processes by providing students
proper training to upgrade their skills according to courses they
are doing that helps them in grasping concepts of subjects easily.

Innovation and reform of aspects of the business
• As Kent is using different strategies for bringing innovation in the
institution. It can use email marketing through which it can attract
more students to the institution.
• By adopting differentiation strategy also it can offer many
services that can be different from its competitors

Opportunities with business goals and objectives
• As Kent is redeveloping its activities to achieve the goals and
objectives of institution as improving customers services by
providing different facilities to the students and it can be
improved by taking into consideration that in it is going in right
direction or not
• It also redesign the delivery of product by providing them
methods, strategies and techniques that will be deliver to the
students

Changes in degree and modification in course
• As Kent is providing Bachelors in information technology so for
that it require lecturers to teach the students, notes, software for
the students to learn new things.

Risk management analysis
• Risk that is faced by the institution are recruitment of student,
funding, tuition fees and information system and technology.
• All these are the risk for the institution that can analyze by the
management

Rank opportunities
• As Kent institute is having opportunities in coming in the list of
top institution in Australia.
• As it is having more opportunities to expand its educational
sector by offering different courses to the students that can help
in getting success for the institution and getting them proper
education to the students.

Opportunities that will lead to innovation
• There are so many opportunities that will bring innovation in the
institution. As bringing new software in the institute will lead to
better learning for the student.
• There is many opportunities to learn new things new concepts
and methods that will lead to enhance the knowledge of student

Aspects of business innovation
• As it can use various online technologies in the institution that
will help in redesigning the concept of study material that is
being provided to the students.
• Redesign of curse material will help in learning new concept and
methods for students to learn new strategies.

Implementation of innovation
• If new technology is introduced into the business that will
enhance knowledge as well as gaining more concepts to the
students.
• The innovation may lead to many changes in the institution and it
have to adopt many policies and procedures into it so students
also have to adapt in that changes that is being done in it

Recommendations
From the above study I can recommend that educational institution
are offering many degrees to the students that will enhancing their
knowledge and make them expert in different fields. As I
recommended that for bringing innovation in the education sector
institutes have to adopt new technology that will help in growth of
students.

References
Books and Journal
Pisano, P., Pironti, M. and Rieple, A., 2015. Identify innovative business models:
can innovative business models enable players to react to ongoing or
unpredictable trends?.Entrepreneurship Research Journal.5(3).pp.181-199.
Heyes, G., Sharmina, M., Mendoza, J.M.F., Gallego-Schmid, A. and Azapagic, A.,
2018. Developing and implementing circular economy business models in
service-oriented technology companies. Journal of cleaner
production.177.pp.621-632.
Herrera, M.E.B., 2015. Creating competitive advantage by institutionalizing
corporate social innovation. Journal of Business Research.68(7). pp.1468-1474.
Yang, M., Evans, S., Vladimirova, D. and Rana, P., 2017. Value uncaptured
perspective for sustainable business model innovation. Journal of Cleaner
Production.140. pp.1794-1804.

Cont…
Foss, N.J. and Saebi, T., 2017. Fifteen years of research on business model innovation: how
far have we come, and where should we go?. Journal of Management.43(1).pp.200-227.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer,
Berlin, Heidelberg.
Remane, G., Hanelt, A., Tesch, J.F. and Kolbe, L.M., 2017. The business model pattern
database—a tool for systematic business model innovation. International Journal of
Innovation Management.21(01).p.1750004.
Goffin, K. and Mitchell, R., 2016. Innovation management: effective strategy and
implementation. Macmillan International Higher Education.
Online
What in innovation.2019.[Online].Available
through<https://www.forbes.com/sites/michellegreenwald/2014/03/12/what-exactly-is-
innovation/#73e838035e5a>