Innovation Analysis and Case Study: Apple Inc. Unit 8 Report

This report provides a comprehensive analysis of innovation, using Apple Inc. as a central case study. It explores the importance of innovation in organizational growth, highlighting the contributions of employees, creative thinking, and the significance of vision, leadership, culture, and teamwork. The report delves into the 4Ps of innovation (Product, Process, Position, Place), illustrating how Apple Inc. utilizes these elements to drive product development and market success. Furthermore, it examines the application of frugal innovation, showcasing how Apple Inc. balances cost-effectiveness with product quality. The commercial funnel and its importance in new product development are also discussed, emphasizing the role of customer awareness and market analysis. The report concludes with an overview of various tools employed by Apple Inc. to foster innovation and maintain its competitive edge. The report emphasizes the role of innovation in business growth, and how companies like Apple use innovation to stay ahead of the competition.

UNIT 8
INNOVATION

Table of Contents
INTRODUCTION ..........................................................................................................................3
Task 1...............................................................................................................................................3
P.1 Innovation and its importance .........................................................................................3
P.2 Vision ,leadership ,culture and team work help in innovation ........................................4
Task 2...............................................................................................................................................5
P.3 4PS of innovation ............................................................................................................5
P.4 Use of frugal innovation with example of apple inc. ......................................................6
Task 3...............................................................................................................................................7
P.5 commercial funnel importance and application of new product development...............7
P.6 Case study of business innovation and asses funding .....................................................8
Task 4...............................................................................................................................................9
P.7 Different tools used in apple company ............................................................................9
Conclusion ....................................................................................................................................10
.......................................................................................................................................................11
Reference.........................................................................................................................................1

INTRODUCTION
In each and every organisation is focus on to make some change in product quality. Innovation
help in each organisation in growth and increase growth rate in the organisation. Apple INC.
Organisation is the biggest organisation in the world. Apple INC. Is an American multinational
company in technology filed. The company will focus on make some changes in products with
the help of innovation. Innovation will be helpful to members of the organisation. The company
will be focus on the computer software and online services. In all such fields technology is
change very fast. The company will focus on 4ps of innovation. This 4ps of innovation is focus
on the increase demand and supply and growth rate.
Task 1
P.1 Innovation and its importance
In each organisation is focus on the different aspects in of one product. To change few things in
one single product help innovation. Innovation means to discover the new things with the help of
research and development on particular filed ion the organisation. Innovation can help expand
the market in different sector. In each is help to innovation it helps to better solution for future
development in the organisation (Díaz-García and et.al 2015). Innovation help apple INC.
Organisation about to make some changes in every products in the organisation. Innovation is
help to change ion product , process, technology and services in the organisation. With the help
of innovation all process of working in the organisation is change and it will help to generate
market share in new business or expand business in different field. In each and every
organisation is focus on the government and society at the time of making new product inside
organisation. Society will help to increase market share and growth rate. In each organisation
innovation is helpful to each and every employees in organisation. Important of innovation are as
follows :-
 The contribution of employees in organisation growth :- In each organisation is focus
on the employees' contribution in apple INC. Corporation. The company will focus on the
different aspect of employees work in the organisation. But the innovation is important
for there employee to contribute the growth in the organisational. From the case the better
examples such as apple group is continuously growing their business in and every field in

the organisation with their innovative ideas and improved operational strategies in the
organisation (West and et.al , 2014.). With the help of innovation is focus on the future
development in the organisation. Future development is help to the growth in the
organisation.
 Creative thinking :- In each and every organisation is focus on improve creativity is
focus on creative thinking in each and every employees in the organisation. With the help
of innovation is each and every employees is focus on the improvement in the
organisation with the help of creativity. As per the case study is focus on the apple INC.
Is focus on each and every employees to improve performance in the organisation. In the
case apple and virgin groups. As per the case study it will focus on apple company to
improve the way of production in good way. It will focus on innovative thinking to
improve internal performance in the organisation.
P.2 Vision ,leadership ,culture and team work help in innovation
In each organisation is focus on some following factor that improve performance in the
organisation. The following factor are as follows :-
 Vision :- In each and every organisation is focus on the midden term and long term goal
in the future. To achieve goal in the organisation to set a vision on a particular task. In
each organisation is focus on the with the help of vision and innovation is help to set a
new vision (Lusch, and S 2015.). The organisation is focus on providing leading
technology in the organisation. Ii will help to set a new vision in apple INC.
Organisation.
 Leadership :-In each organisation is focus on leader in corporate world. Leader is help to
make some changes in the organisation and focus on to improve performance in the
organisation. In organisation leadership will improve internal performance and focus on
the team work. Team work is help to change with the help of innovation in the
organisation. Leadership is focus on rules and regulation in the organisation and help to
improve rules in organisation. The organisation will be focus on innovation and focus on
better team work in the organisation. In organisation innovation help to increase
profitability in the organisation.
 Culture :- In apple INC. Company will provide positive culture in internal work force.
Apple INC. Organisation is focus on culture and team work in the organisation. Culture

inculcated the all internal performance in the organisation . It will help to innovation in
the organisation and increase better performance in the organisation.
 Team work :- Team work help increase internal growth rate in the organisation. Apple
INC. Organisation is focus is to improve innovation is focus on the internal performance.
The company will focus team work, it will help to increase profit in the organisation
(Jain, A., and et.al 2013). In new changes team provide work easily and help in
expansion of market.
All such factor is help to increase profit and help ion innovation in the organisation and focus on
to increase growth rate in the organisation.
Task 2
P.3 4PS of innovation
Apple INC. Company to set a target to improve performance in the organisation with in help of
innovation. In each organisation is focus on the 4ps of innovation to help increase growth rate in
the organisation. In each organisation use this 4ps to change in the product and achieve profit in
the organisation (DiMasi, J.A and et.al 2016). All the changes in innovation with the help of
4ps of organisation and focus on different aspects in the organisation. The 4ps are as follows :-
 Product :- In such case company will be focus on the product for change or some
innovation on it. Apple INC. Corporation is focus on the each and every organisation
about the product to change in innovation or make some new changes. Their product will
be comfortable in the organisation value and changes in the organisation. If product is
suitable with company profile , so it will help to increase profit in the organisation.
 Process :- Apple INC. Company will help process in the organisation. Apple INC.
Organisation is focus on process in the organisation. Process will help to the new product
with use of innovation in the organisation. It will help to focus on process and achieve
market rate (Gawer, A. and et.al , 2014). The process of the organisation is help to
innovation in the organisation about the work or a new product. The company will focus
on supplier, seller and the process to requirement of employ in the organisation and help
to achieve growth rate in the organisation. Process is help to develop is help to achieve
profit in the organisation.

 Position :- In each and every organisation is focus on the position. It is a part of the
promotion mix in the organisation. The company will focus on the promotion with the
best use of innovation in the organisation about the product. Promotion is very important
to help in increase profit and growth rate in the organisation. In position help to maintain
the brand image in the market. It will help to increase growth rate in the organisation.
Position is help to increase growth rate in the organisation.
 Place :- It is one of the most important to each and every organisation is place. It will
decide the growth rate in the organisation and help to increase profit in the organisation.
The company will focus on the place of new product and innovation (Norman, D.A. and
Verganti, R., 2014). The outlet has only in the pose locations. The every location have
some different outlet in which they attract the consumer with the different products at the
other locations. In new location is help to achieve profit and growth rate in the
organisation about work and different factor.
All are to be inculcated in the 4ps of innovation it will help to increase market share in the
organisation and help to the growth ion the organisation.
P.4 Use of frugal innovation with example of apple inc.
Apple INC. Organisation is focus on the increase market share and growth. In all such factor
innovation is help to identified each factor. Frugal innovation inculcated is focus on to reduce
the cost and complexity in the organisation. In the innovation is help to increase growth rate and
cost will be change and company will be focus on cost and complexity in the organisation. In this
innovation is focus on only cost factor to reduce cost and best quality of the product in market.
The company will be focus on the less cost and best product in the organisation. Sometimes the
frugal innovation will give more number of chance to get the better products and the customer
(Kogan, L. and et.al 2017). It also helps in providing functional solutions by various resources
which gives the advantages inside the organisation. In this factor give positive impact on the
varies factor in the organisation. To the fugal innovation in the organisation the product
development will be shift to the product innovation in the organisation (Norman and , 2014). As
a result in each business use of frugal innovation the apple INC. Organisation has the more
effective organisation in compare of the other competitor. It will face more productive work in
the organisation with the help of less cost. In such condition is will be focus on the different
aspects in each and every filed in the organisation.

Task 3
P.5 commercial funnel importance and application of new product development
 In each and every organisation is focus on the these factor to improve the performance in
the organisation. In commercial funnel is help to make there function effective in the
organisation. It will increase high profit inside the organisation. With the help of this
internal environment of a business is more effective.
 The company will be increase the income form outside environment , so work in the
organisation is effectively and efficiently in the organisation.
 In order to development of new product in the organisation and work with the help of
innovation in new product in the organisation.
 It also helps to seek out the information regarding products features, durability and
availability. Further, for the evaluation of the business information.
 Apple INC. Organisation is focus on each and every employees aware about the
employees in the organisation. It will focus on to aware customer of this organisation.
 The customer will choose of this apple inc. is focus on the product and services in the
organisation.
 The business will be identify new customer or new product . The company will be focus
more and more use of product in market and continue innovate value with them.
 In organisation is focus on innovate of new product with a attractive feature in new
product in the organisation. It will focus increase profit in the market and growth rate in
the organisation.
 In funnel help to make routine activity in the organisation and make some changes in the
organisation about the product.
 The funnel help to increase profit and growth rate in the organisation , because it will gel
the internal performance in the organisation (Camisón and 2014.). In internal
performance help to reduce cost and increase profit in the organisation.
 In the same more organisation is focus on the commercial funnel to use in the business
organisation. It will help to increased profit and improve better working relation in the
organisation.
 It is focus on the each and every information about the product features and availability
of product in the market. It will help to increase external growth of the organisation.

There is all about the funnel commercial is use in the organisation and help to increase profit in
the organisation. As per the case study the APPLE INC. Organisation will be focus on to
improve internal as well external performance in the organisation. It will help at the time of new
product development in the organisation about the work in the organisation. The company will
be focus on to development of new product in the organisation it will help to increase working
condition. In each organisation is focus on the funnel commercial in the organisation to improve
performance in the organisation.
P.6 Case study of business innovation and asses funding
In each and every organisation is focus on innovation. To be innovate anything in it make new
idea of a product and plan of a complete idea. In the same context apple INC. Organisation is
focus to improve productivity and generate new ways of donging business in different market.
The apple company is the largest brand in technology sector and is focus on to full fill need and
wants of the customer in there market. The company is achieve different market in the
organisation and improve productivity in the market. The first step is, apple INC. Company can
assess their needs and assessing interest of stakeholders for competition and market
attractiveness (Chesbrough W. and 2014). It will inculcate all the market share will be focus on
different factor in the organisation. It will focus on organisation goals and objective in the
organisation. The apple company will be focus on different aspect in the organisation about the
work and focus on each and every customer in the market.
The company will be focus on product and development but also focus on innovation of
new product in the market. All customer will be focus on different market in the organisation and
product in the organisation (Aghion, P. and et.al 2013). Customer will focus on different product
in the market or can say innovate products in the organisation. Customer will attract new and
innovate product in the market. It will help company to achieve profit in the organisation.
Companies will be focus on the different market in the organisation and improve productivity in
the market. The first step is, apple INC. Company can assess their needs and assessing interest of
stakeholders for competition and market attractiveness. In this company will focus on only
innovation is product in the organisation. Innovation is help to increase profit in increase market
share in the organisation (Norman, D.A. and et.al 2014.). In each and every company will be
focus on the 4ps of organisation to improve performance in the organisation and achieve profit in
the organisation. In each organisation is focus on to improve funding process in the

organisation . Improve fund with the help of increase innovation is the product in market to help
in increase profit and funding in the organisation. Fund is very important to each organisation.
Apple company will be focus on to increase fund in each organisation.
Task 4
P.7 Different tools used in apple company
In each and every organisation use some tools to increase profit in the organisation. To improve
performance ion the organisation with the help of different tools in the organisation. Tools and
techniques is help to increase profit in the organisation. In each and every organisation is focus
on different tools in the organisation. In each and every organisation use some different things
are as follows :-
 Invention :- In each and every organisation is focus to improve product with the help of
invention. On the basic of case study apple company will focus on invention of new
things in market or can say invention is help to increase profit rate. The company will
focus on invention on products and change according to change in technology. The
invention of an individual can be done through the various tools such as, the invention
will be depend on the resource of the organisation (Chesbrough and 2014). The
organisation focus on the resource to improve performance and growth rate in the market.
 Education l:- In the organisation is help to education on the particular product in the
organisation. Education will help to increase profit in the organisation. In each
organisation members have proper knowledge about each product and innovation. The
company is focus on innovation and this innovation use proper knowledge about the
individual factor in the organisation. Education means proper knowledge of products in
the organisation.
 Creativity :- In each and every organisation is focus on the something new in market . In
each and every organisation is focus on creativity in the organisation products. In
different market trends will be focus on the new creativity in each new product in the
organisation. The creativity is focus on the different product launching with the
automation in the retail industry is new trend. This can help the organisational to achieve
their objectives and the goals which they have made for the enhancing the organisational
to cover the market share. Creativities helps to achieve growth rate in the organisation. It

will focus on the different market and different factor in the organisation. It will help to
achieve growth rate and goal in the organisation. He interests will help the organisation to
get the innovative ideas to make the products as per the trends and the demands of the
customers. The more the demand from the customer the apple INC. Company will get
the better outcomes. It is only happen if the organisation will use the proper resources and
they can easily boost the performance of the organisation (Norman, D.A. and et.al
2014.). As per the case study is focus on the different factor in the organisation
performance and achieve profit or growth rate in different market.
This all such factor is to be the most important part in the organisation to improve performance
in the organisation. Innovation is help to increase profit in increase market share in the
organisation. In each and every company will be focus on the 4ps of organisation to improve
performance in the organisation and achieve profit in the organisation. Apple company will be
focus on to increase market share and profit in the organisation. The company will focus on
different market and different trends in the organisation (Vargo, and , 2015). It will help to
analyse different market share. With the help of innovation it will increase market rate and
growth in the organisation. The apple inc. The automation will also say the time and the cost. In
each organisation timer and cost is most important factor. The whole company is based on the
different factor in the organisation.
Conclusion
As per the above report the apple company is focus on the different need and wants to the
customer. The company is focus on make some changes in the product quality in the market.
Changes with the help of innovation in products in the market. It will help to analyse different
market and focus on the 4ps of innovation. With the help of 4 ps all the products will be change
and control each market in the organisation. The apple company is focus on the funnel
commercial funnel help to increase profit and growth rate in the organisation , because it will gel
the internal performance in the organisation. In internal performance help to reduce cost and
increase profit in the organisation. As per the case study the APPLE INC. Organisation will be
focus on to improve internal as well external performance in the organisation. It will help at the
time of new product development in the organisation about the work in the organisation. The
company will be focus on the vision , culture and team work in the organisation. Team work help
to analyse differences work in the organisation and achieve profit in the organisation. As a

result of the use of frugal innovation the apple INC. Organisation has the more effective
organisation in compare of the other competitor. It will face more productive work in the
organisation with the help of less cost. In such condition is will be focus on the different aspects
in each and every filed in the organisation. With the help of leadership on rules and regulation
in organisation and help to improve rules in organisation. The organisation will be focus on
innovation and focus on better team work in the organisation. In organisation innovation help to
increase profitability in the organisation.

Reference
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