Business Innovation Report: Spark Company's Innovation Analysis

This report provides a comprehensive analysis of Spark's business innovation initiatives. It begins with an introduction to innovation and a business profile of Spark, a leading telecom company in New Zealand. The report defines innovation, highlighting Spark's focus on product innovation with the introduction of the KUPU Maori app. It examines the external factors driving change, including political, economic, social, and technological factors, and their impact on Spark's innovation. The report also delves into the impact of structural variables on innovation, the utilization of these variables, and the challenges and opportunities associated with innovation. It discusses strategies and goals aligned with innovation, the role of an innovation champion, and the impact on the innovative organization. The report concludes by summarizing key findings and providing references and appendices with supporting data, such as the company's structure, sales turnover, and external factors driving change.

Running Head: Business Innovation 0
Business Innovation
(Student Name)

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Table of Contents
Introduction .....................................................................................................................................2
Business Profile...............................................................................................................................2
Define Innovation............................................................................................................................2
External factors driving change.......................................................................................................3
Impact of such factors in innovation............................................................................................3
Structural Variables.........................................................................................................................4
Impact of Structural Innovation Variables...................................................................................4
Better utilization of such variables...............................................................................................4
Doblins 10 types of Innovation........................................................................................................5
Challenges and Opportunities of Innovation...................................................................................5
Alignment to the innovation........................................................................................................6
Strategies and Goals........................................................................................................................6
Alignment to the innovation........................................................................................................6
Innovation Champion......................................................................................................................6
Impact on innovative organization...............................................................................................7

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Conclusion.......................................................................................................................................7
References........................................................................................................................................8
Appendices......................................................................................................................................9
1.0 Structure of company.............................................................................................................9
2.0 Sales Turnover of Company................................................................................................10
3.0 External factors driving change...........................................................................................11

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Introduction
Innovation is one of the essential concepts that is
used by most of the organization. It gives the competitive
advantage that is required to achieve success in the market. The development of innovation is
key to create, maintain, enhance economic, organization competitive as well as secure
organization sustainability growth (Biemans, 2018). In the following part there will be detailed
analysis of the innovation that is adopted by Spark Company.
Business Profile
Spark is one of the leading telecom companies in New Zealand that was founded in the
year 1987. Spark New Zealand limited, together with its subsidiaries, provides
telecommunications as well as information with the communication technology/ they offer range
of content, services, data as well as voice services across fiber, wireless, copper broadband, as
well as other services to their consumers (Spark, 2019).

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Define Innovation
Innovation can be well-defined as the
explicit apparatus of the entrepreneurship
through which the company acts that bestows
possessions with a novel capability to form prosperity. The company has focused on the product
innovation in which they have introduced new app with the name Maori app that is termed with
the name KUPU. It is an collaborating mobile app that is power-driven by the Google that
support the individual in learning Maori language translations by discovering the substances
around them. Such app will help visitors, students, tourists as well as people of New Zealand’s
that can able to learn that language easily (Kogan, Papanikolaou, Seru & Stoffman, 2017).
External factors driving change
The factors that may affect the business are explained in below points:
£ Political Factor
£ Economic Factor
£ Social Factor
£ Technological Factor (Explained in Appendices 3.0)
Impact of such factors in innovation
Political Factors: the company is required to follow the strict rules of tax guidelines,
employment laws, trade as well as safety regulations that can affect the innovation of the
company at greater level.

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(Source: Roy Morgan, 2019)
Economical Factor: the economic situation as well as per capita income of the country is
excellent that will support the company to take further steps towards innovation at greater level
(Source: RBNZ,2019)

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Social Factors: the number of tourist, students is high in such country that gives an
opportunity for the company to attract such consumers through introducing innovative ideas in
the market.
Technological factors: New Zealand has made significant growth and development in
various technological products. The use of internet and IT technology in urban as well as rural
area is excessive that give an opportunity for the company to take initiative towards the
innovation in an effective manner (King & Boxall, 2019).
Structural Variables
Impact of Structural Innovation Variables
The structure of the company has a great impact on the innovation. There are different
types of variable that can stimulate innovation in the company at greater level as they are
explained in below points:
 An organic type structure has positive influence on innovation due to the reason the
structure is low formalization, work specialization as well as centralization.
 The innovation is highly depended on the resources that are being provided by the
company as t is highly required for the company to indulge in innovation
 High Inerunit communication is also required for stimulating innovation. It helps in
maintaining coordination among the employees of the company.

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Better utilization of such variables
If such variable could be better utilized then it can help the company to take steps
towards the innovation and can able to grow in the competitive market in a well-organised and
effective manner. The innovation will also held successfully that will make the company unique
from the market
Doblins 10 types of Innovation
Product performance is adopted by the company in their business for innovation. The
company is offering unique product in the market that has not been introduced yet in the market
by any company. Roper feedback has been taken from the public for such product. The response
of most of the individuals was positive. Every individual give positive response as well as make
them feel to be great helpful, New Zealanders, global scholars, visitors as well as tourists as it
stretches everybody information on how to use Te Reo Māori and that it resolve be stress-free for
them all to connect with people of Māori. It represent that the product was unique in nature
therefore, such product performance would be the best suit for such kind of innovation (Adams
et al., 2016).

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Challenges and Opportunities of Innovation
Challenges
 Most of the individuals would not show their great interest on such app while introducing
in the market due to the reason they would not able to understand the use of such app till
they will not understand properly.
 Certain technical bugs can be faced by the company will introducing the app. It may
create great issue for the company if it will not handle on time.
Opportunities
 It is one of the innovative app therefore, it will be considered as number one trending app
on Google Paly store as well as App store due to the reason it is expected that most of the
people will download such app to understand and learn Maori language.
 The innovative technology will enable the delivery of an pioneering portable knowledge
involvement, and it will only endure to acclimate, develop as well as recover more over-
time in bringing even better Te Reo Māori learning outcomes.
Alignment to the innovation
Such challenges will create issue for the company will introduce their innovative product
in the market however, the opportunities will cope up the challenges that may face by the
company in an effective manner.
Strategies and Goals
The company can adopt certain strategies to promote innovation in their company:

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 The company should establish a clear sense of direction in their business to promote
innovation. It helps the company as well as employee to understand the needs and wants
of the company in an effective manner.
 There should be open communication in the organization that is directly aligned with the
innovation. The open communication will give platform to the employees to share their
views that can give great ideas for innovation.
Alignment to the innovation
Therefore, Spark can provide effective platform to their employees to share their ideas
while clearing their objective to their employees. They can able to introduce their innovation in
more effective manner with the help of great support from the management.
Innovation Champion
Type of skills, characteristics, traits required for innovation.
 An innovator is someone who
embraced the idea of doing something
different that create an environment in
which the employees are given the
technique as well as resources to
challenge the status quo as well as
achieve growth
 The innovator have quality of authentic
leaders that are committed to creating

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dynamic, value-based as well as highly productive organization that hire the individual
who are passionate for their work.
 Modernizers must let go of the high-control, squat faith model of management as well as
main by regulatory from the core of the organization. They authorize the staff to be
imaginative as well as grow the skill as they required moving to the subsequent level in
their businesses.
Impact on innovative organization
 It provide new opportunity to the Spark to find the platform of innovation in more
effective manner than other companies
 It also promote innovative environment in the company that lead to motivate the
employees towards the targeted objective of the company.
 Such quality of individual will promote growth and success in the organization in more
efficient and effective manner (Salerno eta al., 2015).
Conclusion
From the above analysis it can be concluded that innovation play a vital role in growth
and success of any business. One of the telecom company Spark has introduced innovative app
that help the individual to learn the language of New Zealand. The company may face certain
challenges while introducing the product. Therefore, it is required for the company to adopt
effective strategies to make the company more innovative in nature.

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References
Adams, R., Jeanrenaud, S., Bessant, J., Denyer, D., & Overy, P. (2016). Sustainability‐oriented
innovation: A systematic review. International Journal of Management Reviews, 18(2),
180-205.
Biemans, W. (2018). Managing innovation within networks. London: Routledge.
Gheibi, M., Karrabi, M., Mohammadi, A., & Dadvar, A. (2018). Controlling air pollution in a
city: A perspective from SOAR‐PESTLE analysis. Integrated environmental assessment
and management, 14(4), 480-488.
King, S., & Boxall, N. J. (2019). Lithium battery recycling in Australia: defining the status and
identifying opportunities for the development of a new industry. Journal of Cleaner
Production, 215, 1279-1287.
Kogan, L., Papanikolaou, D., Seru, A., & Stoffman, N. (2017). Technological innovation,
resource allocation, and growth. The Quarterly Journal of Economics, 132(2), 665-712.
RBNZ. (2019). Understanding low inflation in New Zealand. Retrieved From:
https://www.rbnz.govt.nz/research-and-publications/speeches/2016/speech2016-10-11
Roy Morgan. (2019). Most Important Problems facing New Zealand in 2017 are Housing
related, but the World faces Economic and War & Terrorism problems in almost equal
measure according to New Zealanders. Retrieved from:

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http://www.roymorgan.com/findings/7128-most-important-problems-facing-new-
zealand-february-2017-201702271519
Salerno, M. S., de Vasconcelos Gomes, L. A., da Silva, D. O., Bagno, R. B., & Freitas, S. L. T.
U. (2015). Innovation processes: Which process for which project?. Technovation, 35,
59-70.
Spark Annual Report. (2018). Annual Reports. Retrieved from:
https://www.spark-online.org/about-us/annual-reports/
Spark. (2019). About Us. Retrieved from: https://www.sparknz.co.nz/

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Appendices
1.0 Structure of company
Spark uses the agile organizational structure, it is the first large company to use it in New
Zealand., they change from Hierarchy to Agile structure.
(Source: Spark Annual Report,2018)

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2.0 Sales Turnover of Company

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3.0 External factors driving change
The factors that may affect the business are explained in below points:
Political Factor: Such factor includes the degree of impact from government intervenes
in the economy or a certain industry.
Economic Factor: it includes the determinants of the certain performance of the
economy that created impact on the company.
Social Factor: such dimension include general environment that represent the
demographic characteristics, customs, norms as well as values of the population within which he
company operate.
Technological Factor: such factor concern to the innovations in the technology that
affected the operations of the industry as well as the market favourable or unfavourable (Gheibi,
Karrabi, Mohammadi & Dadvar, 2018).