Business Integration Project

This report is a business integration project focusing on Hilton Hotels. It analyzes factors to consider when trading across borders and creating social impact. The report examines Hilton's global operations, its competitive landscape, and its strategic shift from sales-focused to customer-demand driven. Two core themes are explored: the challenges and considerations of international trade, and the strategies for creating positive social impact in different markets. The report uses existing literature and Hilton's public information to support its analysis and draw conclusions about best practices for international business operations and social responsibility.

Business Integration Project

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
REFERENCES................................................................................................................................5
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INTRODUCTION
Aims, objective and Scope
Business integration is regarded as strategy that aims at synchronizing information
technology, business culture as well as objectives and aligns technology with business strategy
and goals. Integrated business planning is referred to as strategy that connects planning functions
of every department within the firm in order to align operations as well as strategy with the
organization's financial performance.
Aim: The present research aims at analyzing the factors that needs to be considered while trading
across borders. Further it also evaluates considerations that are looked by firm while trying to
create social impact.
Objective:
The objective of the present investigation has been enumerated below:
 To explore the concept of trading across border.
 To analyze the factors that needs to be considered while trading across borders.
 To examine the challenges that business face while trading across the borders.
 To evaluate the factors that company looks when trying to create social impact.
Scope: In the era, more and more organizations are making efforts to increasing their trade in
foreign market. Due to this the scope of the present research is wider in terms that it assist in
gaining insight to the factors that can assist various businesses in determining the factors that can
be considered while trading in foreign market. Further the corporations under hospitality industry
can examine the considerations that are looked by the businesses in creating social impact.
Purpose
The purpose behind the integration of the business is to manage the entire working of the
organization in an appropriate manner which is deeply associated to align the different
operations that are related to serve the customers.
Organization and the reasons for selecting this industry
In the present report business integration project has been discussed with respect to
Hilton hotel. It is an international chain of full service hotels and resorts. It is flagship brand of
Hilton Worldwide. The firm is one of the largest hotel brands across the globe. The firm was
initially founded by Conrad Hilton. As per information in 2010 the firm possess 530 Hilton
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branded hotels across the globe in 78 countries around six continents. The firm Hilton hotel is
either owned by, managed by, or franchised to the independent operators by Hilton across globe
(Hilton Worldwide, 2016). It is one of the largest and fastest growing hospitality companies
across the globe. At present Hilton hotel has more than 4600 hotels, resorts as well as timeshare
properties which is comprised of 758000 rooms in 100 countries and territories. It is one of the
most recognized brand that has premier brand portfolio including luxury and lifestyle hotel
brands. The major competitors of Hilton hotel include Intercontinental Hotel Group Plc, Choice
Hotels International Inc, and Marriott International Inc. The company like Hilton makes analysis
of its competitor’s strategy so that it can implement appropriate strategy within the business.
This is in order to increase survival of the firm in the market for long run course of time. Earlier
the focus of the business was on sales. But by analysis of the competitors Hilton hotel has shifted
its attention towards determining the demand of the customers and examining their demand.
Themes/Core areas and its analysis
In the present report the two themes that would be focused on relates with the factors that
needs to consider by firm when trading across border. Another theme is related with the factors
which the company must look on when trying to create social impact.
Trading across the borders is an important aspect through which firm can attain huge
amount of profit. As Hilton hotel is running its operations across the globe thus for this it is
important to gain insight to the factors that needs to be considered while carrying out business
across the globe (Di Giovanni, 2005).
Another major aspect that the company looks at when trying to create social impact. For
the country where the firm is operating there is greater advantage in terms of contribution
towards social and economic development.
The selection of both the themes has been made as the researcher as he possesses interest
in the particular field. Further the theme have been chosen as there are no investigations made in
past on these topics. Both the themes are interlinked with one another. The company like Hilton
hotel when operates internationally creates social impact on the nation. This is in terms of
increasing employment opportunities for the public (Portugal-Perez and Wilson, 2012). Thus
results in increasing living standard of people of society to a greater extent. In addition to this
social impact is created in relation to development of infrastructure where firm is operating. This
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further contributes towards overall development of the nation in an effective manner. From the
operations of the business the taxation for the nation is generated. This in turn assists in the
economic growth and development of the country.
In the present report both the aspects have been discussed in detail. Further the report
includes critical evaluation of the theories with respect to both the areas chosen. At last on the
basis of critical analysis valid conclusion would be drawn in order to gain desired outcomes from
the study.
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REFERENCES
Books and Journals
Di Giovanni, J., 2005. What drives capital flows? The case of cross-border M&A activity and
financial deepening. Journal of international Economics. 65(1). pp.127-149.
Portugal-Perez, A. and Wilson, J. S., 2012. Export performance and trade facilitation reform:
hard and soft infrastructure. World Development. 40(7). pp.1295-1307.
Online
Hilton Worldwide. 2016. [Online]. Available through: <http://hiltonworldwide.com/about/>.
[Accessed on 29th January 2016].
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