Impact of Business Intelligence/Data Analytics on Business Functions

This report examines the impact of Business Intelligence (BI) and Data Analytics on various business functions, including marketing, finance, sales, and operations. It begins with an introduction to the importance of BI and data analytics in modern business environments, followed by a discussion of current trends and their critiques. The report then delves into different business functions and analyzes how BI and data analytics can improve efficiency and maximize returns. The analysis highlights the benefits of adopting these technologies to gain a sustainable advantage. The conclusion summarizes the key findings and offers recommendations for organizations to achieve long-term success. This report provides a comprehensive view of BI and data analytics and their integration with organizational functions, offering valuable insights for businesses aiming to leverage these technologies.

Running head: REPORT
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The report is based on the impact of Business Intelligence and Data Analytics on the various
Business Functions of an organization. The report has followed a systematic format whereby the
topic has been researched upon critically and the paper is divided into various sections each of
which discusses the topic to a great extent. The paper begins with a brief Introduction. This
section focuses on providing an overall background to the paper in relation to which the study
underlies the importance of Business Intelligence and the Data analytics. The Introduction along
with discussing the importance of the chapters tries to focus on the format followed by the paper.
This is then followed by the discussion on the various current Business Analytics, Business
Intelligence and the Data analytics. Various trends which are existent in the current business
environment are critically discussed and this is then followed by the discussion of the trends, the
critiques and the manner in which these tools are critically utilized in the sphere of the business
have been critically discussed.
The next section of the paper focused on the different business functions which are present in a
firm. Additionally, the study highlighted the manner in which each of these functions is critical
for the success of the firm. This was then followed by the discussion on the main aspect pf the
paper which can be stated to be the Impact of this business intelligence and the Data analytics on
the various Business functions. With the help of this analysis, it was understood that as the
business organizations have modernized to a great extent, it has become critically essential for
the firms to adopt these technological advancements as they offer a large number of benefits to
the various business organizations. Hence, underlying this, the study was essentially focused on
understanding how the business functions of marketing, finance, sales and operations shall
benefit from the data analytics and the business intelligence. It was found that these activities
were known to benefit the enterprise by making the business operations more efficient in nature

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and maximizing the overall returns of the business. Therefore, it is important that, the various
organizations are essentially able to adapt to these plans ad gain a sustainable advantage.
This section is tailed by the Conclusion which summarizes the entire paper and is effectively
able to present the essence of the analysis. It can be considered critical for any organization to
understand that if they aim to be successful in the long run, they should be able to adopt the
various business scenarios. This section is then followed by the discussion on the various
recommendations which can be made use of by the different organizations in order to be able to
engage in long term success. The recommendations prescribe the ways in which an enterprise
will essentially be able to adopt the means to success and be able to gain victory.
Hence, it can be mentioned that the report presents a wholesome view of the concept of Business
analytics and the Data Intelligence and integrates them to the functions of an organization.