eBay's Business Intelligence: Techniques, Role and Competitive Edge

This report examines the role and techniques of business intelligence (BI) in enhancing eBay's competitive advantage. It discusses how BI tools enable eBay to analyze data, construct informative reports, and make data-driven decisions. The report highlights specific BI techniques such as data mining, online analytical processing (OLAP), statistical analysis, and reporting, detailing their application within eBay's operations. Furthermore, it analyzes eBay's competitive positioning using Porter's Five Forces, assessing the intensity of competition, the threat of new entrants, supplier bargaining power, customer power, and the threat of substitutes. The conclusion emphasizes the necessity of BI for organizational development in the modern era, particularly for e-commerce companies like eBay, which benefit from improved decision-making based on customer behavior analysis.

Business Intelligence

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Role and techniques of business intelligence in eBay company.................................................3
Theory and framework critically analysing the competitive advantage......................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
Business intelligence is a technology that is used by businessmen to analyse their
organization data. This technology provide tools which can help to processed or analyse the data
through which company is able to make their final report (Jalil and et.al 2019). Business
intelligence technology is adapted by many organizations to construct good performance report
of their company. E-commerce company eBay is more popular in UK, company provides
electronic items, vehicles, digital equipments as their main product. This report consist of
business intelligence role and their used to develop insight into stakeholders, it further discussed
competitive advantage of business intelligence tools.
MAIN BODY
Role and techniques of business intelligence in eBay company
For the development of any organization business intelligence technology plays an
important role. It gives data in structured form through which company can be able to construct
informative business report for their organization. Business intelligence tools helped the
organization to develop useful valuable data which is given to stakeholder then they will be able
to take decision based on that information for the betterment of their company. Business
intelligence technology is adopted by many e-commerce company as for the e-commerce
company their product quality matters the most and also timeliness factor also important
therefore, business intelligence helped them to complete these tasks (Sun, Sun and Strang, K.,
201). eBay company also adopted business intelligence technology to perform better in their
market field. As company's main products are electronic items which required detailed and
valuable data in short time, business intelligence tool helped them to develop good report which
consists of logical, reliable information for the development of their product.
Business intelligence tools helped eBay company in their decision-making process as for
the e-commerce company their product's quality matters more for that reason company have used
these business intelligence tools to attract more customers (Tripathi, Bagga and Aggarwal,
2020). Business intelligence tools collect the data from customer's feed, it gathers the data which
involves customer's buying behaviour towards the company's product and also involves the
recommendations made by the customer's for the innovation in company's product through this
collected information business intelligence tool developed a report which helps the company to

make decisions for their new product developing process to earn the revenues for their company.
Employees are the main key stakeholder for any organization, employees in eBay company
works along with business tools it helped them to develop more useful information to earn profit
for their company.
Business intelligence techniques
While this could offer about for having some better concepts and that might be important
for taking some better things. This could be reason for having proper production system within
enterprise, conformed, stored at same location. Here are some of the techniques such as:
Data mining:-
eBay as data mining keeping supported with the various technology in which reveal
about some previously things and that might be also important for having the proper growth
about the various stakeholder. This could be myriad in many ways such as: shopping sector and
also eBay help them for products and promotion activities (Elmousalami, 2020). While such
activities will allow for keeping the risk assessment and that might be essential for knowing
about those things which could play their effective role. As promotion and advertising will help
in such things for which ebay can work and keep them for working with some high impact for
their customer.
On-line analytical processing:-
OLAP cubes dimensions on the edges for their customer and many other stakeholder.
While for having such kind of things this could also keep them for working with having better
online business and make sure for keeping some better concepts. Drill-down analysis displays
more about the information with having many other details. This could also improve those things
which could keep them attraction and might be helpful for knowing about some more better
OLAP cube relation on another dimensions (Delgosha, Hajiheydari and Saadeatmantesh, 2020).
Online business intelligence will keep them for working with high customer requirement and try
to make sure about their customer needs and wants for which the business can achieve their goals
and objective.
Statistical analysis:-
This can be used for mathematic foundation which quality performance and reliability
that could being observed. Along with this also essential for knowing about some more better
things and that could play their role in which the many more interesting features that would work

and confidence for intervals analysis. Moreover, this could also help the eBay company for
taking the huge advantage and might be essential for working with some things so that could try
to keep their data secure. This help for making data about those sources for which the work and
maintain their things for which the process and that could help them for working with some
better process about industry.
Reporting:-
Schedule, design, performance, saving report about the BI for the eBay company. While
this could help them for keeping some better ethics at their organization and also keeping support
towards report and many other things in company. This could help the business for keeping the
information about the various things and that could also essential for working with some better
features and management (Prakash and et.al., 2020). While such kind of process that gather and
present information about the management, decision making and planning process. In such kind
of activities this could keep them for working with some better management process so that
could eBay work and maintain their report about the various things.
Theory and framework critically analysing the competitive advantage
Business intelligence language that could potential help the business for working with
some better growth and also make sure for keeping with day-to-day operation. While this theory
will also examined about those things which could help the eBay for working with some regular
activities and that could keep them for having the estimation about the various terms and
conditions (Aggestam, and True, 2020). This model will help bridges gap and also offers
concepts familiar to taking the business decision making and that could keep them for working
with some effective role and make sure for business organize along with vast amount of the
enterprise into external environment.
Business intelligence model that could keep the proper sales volume in eBay company
and try to make sure for having some better estimation about the sources. While such kind of
things and activities that could help them for working with some better estimation and keep their
high quality for work. It is possible for known top-down things and take place within the
resources required for the customer. Technically, automated reasoning encodes the two problems
into a disjunctive data log program. Currently many things that could keep their more supportive
and might be having some more decision making about those sources which could being
essential in knowing about their tools.

Porter's 5 forces Intensity Description
Competition in
industry
low eBay organization have huge competition in the
market. While for which they have to pay huge loss
and they also required to offer the high number of
products and services to their customer. Suppliers
and buyer could deal more with having the some
better concepts and that might be more helpful for the
eBay company. While in such cases this could also
play their essential role and complete over their more
estimation about those things which competitive
rivalry could be low and greater power for charging
the high prices over their products and services
(Anwar and Abdullah, 2021). This could also help
them for setting some profits and sales volume could
be high with having some benefits.
New entrants into
industry
high As the eBay company have the power for their
organization affected by the forces of new entrants
into its market. This could also led with less time
wasting and money and being more effective towards
the competitor. In such kind of activities this could
led with some better option and might play their role
for which the company would more able to keep their
higher price and negotiate about some better terms
(Cuypers and et.al., 2021). eBay should think about
the new entrant at their organization in which they
can easily keep their high customer and that could
also play their effective role for which the concepts
that could be clear. In such things this could also
essential for knowing about some basis things before
starting new entrants.

Suppliers' bargaining
power
Low This could affect the high number of supplier and
make their employee for working more and more.
While having such things this could help them for
working company that switch to another suppliers.
As many suppliers from the eBay company have
switching their business through having the low
prices of their products and services. Cost between
rivals suppliers and that could also led with having
some more better things and that keep input costs
lower and enhance its profits. The fewer suppliers to
an industry, the more a company would depend on a
supplier.
Power of customer High This could effected the many buyer and suppliers
with drives about the prices level (Helander and
et.al., 2020). As for customer eBay need to make sure
about their high range of products and services and
that could keep them for working with having many
things. As they also required to make their business
in many countries through which the level for the
customer can be reach out and which could play their
effective role for working and make sure for keeping
some better things for their independent customer.
Threat of substitutes Medium eBay works more for their customer satisfaction in
which they can keep their estimation about those
things which could keep them for developing. In such
activities this could also essential for taking high
benefits and make sure for keeping their working
term with having some favourable terms. Customer
will keep their option for purchasing products and
services and for which the company need to provide

many other products and services (Dijkstra, van
Beukering and Brouwer, 2020).
CONCLUSION
From the above discussion it is concluded that for the development of any organization
business intelligence technology is must have needed. In this new era every organization has
adopted business intelligence technology as it produced better result in short time. Business
intelligence tools helped the companies to construct good report for the betterment of their
company. Business intelligence technology provides complete scenario of the organization and
for the e-commerce company it played an important role to construct a report based on
customer's buying behaviours, it helped to develop the report based on this and with this report
companies are able to make better decision for their company.

REFERENCES
Books and journals
Aggestam, K. and True, J., 2020. Gendering foreign policy: A comparative framework for
analysis. Foreign Policy Analysis. 16(2). pp.143-162.
Anwar, G. and Abdullah, N.N., 2021. The impact of Human resource management practice on
Organizational performance. International journal of Engineering, Business and
Management (IJEBM), 5.
Cuypers, I.R. and et.al., 2021. Transaction cost theory: Past progress, current challenges, and
suggestions for the future. Academy of Management Annals. 15(1). pp.111-150.
Delgosha, M.S., Hajiheydari, N. and Saadeatmantesh, H., 2020. Semantic structures of business
analytics research: applying text mining methods. Information Research. 25. pp.25-2.
Dijkstra, H., van Beukering, P. and Brouwer, R., 2020. Business models and sustainable plastic
management: A systematic review of the literature. Journal of Cleaner Production. 258.
p.120967.
Elmousalami, H.H., 2020. Comparison of artificial intelligence techniques for project conceptual
cost prediction: a case study and comparative analysis. IEEE Transactions on Engineering
Management. 68(1). pp.183-196.
Helander, N. and et.al., 2020. Co-creating digital government service: An activity theory
perspective. Hawaii International Conference on System Sciences.
Jalil, N.A. and et.al 2019, November. Adoption of business intelligence-Technological,
individual and supply chain efficiency. In 2019 International Conference on Machine
Learning, Big Data and Business Intelligence (MLBDBI) (pp. 67-73). IEEE Computer
Society.
Prakash, S. and et.al., 2020. Characteristic of enterprise collaboration system and its
implementation issues in business management. International Journal of Business
Intelligence and Data Mining. 16(1). pp.49-65.
Sun, Z., Sun, L. and Strang, K., 2018. Big data analytics services for enhancing business
intelligence. Journal of Computer Information Systems. 58(2). pp.162-169.
Tripathi, A., Bagga, T. and Aggarwal, R.K., 2020. Strategic impact of business intelligence: A
review of literature. Prabandhan: Indian Journal of Management. 13(3). pp.35-48.
1

2