Report on Data Handling and Business Intelligence Utilization Impact

This report provides a comprehensive overview of data handling and business intelligence (BI), focusing on the strategic impact of BI utilization in modern businesses. It reviews relevant literature, highlighting data warehousing, data mining, and the role of BI in delivering actionable information to executives and managers for informed decision-making. The report analyzes the benefits and limitations of BI, including its impact on customer satisfaction, employee retention, and potential challenges like resource constraints and data quality issues. Practical applications are illustrated through examples such as HelloFresh and Coca-Cola, showcasing how BI can optimize marketing, sales, and delivery operations. Essential skills for professionals, including communication, problem-solving, and time management, are also discussed. The report concludes that BI is crucial for better decision-making and increased profitability, while acknowledging the expenses associated with its implementation. Desklib provides access to this and many other solved assignments for students.

DATA HANDLING AND BUSINESS
INTELLIGENCE

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
Research informed literature........................................................................................................1
Knowledge and understanding of subject ...................................................................................2
Analysis .......................................................................................................................................2
Practical application and development........................................................................................3
Skills for professional practice.....................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Data analysis is process that ensure research data should be effectively store, archive and
disposed in safe and secure manner for successful project. Business intelligence is the
technology driven process that is mainly used for analyzing the data or information and
delivering the actionable or useful information to executive, manager and workers for better or
informed business decision. This is report that include review on article of “Realizing the
strategic impact of business intelligence utilization” to understand the current trends in
Business intelligence.
Research informed literature
From the point of view of Bhosale, Sharma and Kurupkar, (2020), data warehousing is
process that is mainly used for gathering and managing the data that are derived from varied
sources so that useful insight can be gain for taking right decision for the business operation. In
current scenario, company are making use of electronic devices in order to store, retain large
amount of information related to business so that all operation can be smoothly completed.
Therefore, it can be stated that it is construction and using data warehouse for taking any
particular decision that is useful for the organization growth and success.
According to the Villamarín and Diaz Pinzon (2017), business intelligence is technology
driven process that analysis data and deliver the useful extracted information to the manager,
executives and top management of firm. So that they can make use while taking any decision for
the benefits of company as well as the interested individuals such as customers, employees and
investors or other stakeholders of firm.
Furthermore, an author states that Wani and Jabin (2018 ), data mining is the process of
identifying and extracting the patterns out of large information or data. Such as it helps knowing
more information about the customers likewise its taste and preferences, trends in market etc so
that necessary steps can be undertaken by company to meet customer’s requirements. In addition
to this, the author specified that data mining is generally depends on the computer process,
warehousing and effective data collection process that can be used by firm to gain and retained
competitive advantages in external environment.
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Knowledge and understanding of subject
Through the article of “Realizing the strategic impact of business intelligence utilization”
there are number of crucial information that has been extracted related to business intelligence.
Such as the manner it has been used, its impact and benefits or challenges that company face
while making use of business intelligence. The article has clearly specified that with the
changing environment, companies are focusing on scrutinizing the essential information in order
to strengthen their decision making process (Darmont and Loudcher, 2018). Thus, through
combining the business technology with management practice the strategies of firm can be
formulated and used for growth and development of firm.
The article has helped in understanding that the method or process that need to be used for
business intelligence is data miming, reporting, performance metrics and benchmarking,
descriptive, querying, statistical analysis. Finally, the data is being prepared and presented to the
stakeholder for final decision. Therefore, the business intelligence contributes in saving the time
while taking any important decision of the firm.
Credit risk management, fraud detection, email, database marketing and filtering are
varieties of method that are used for data mining by the company. The crucial steps that are
undertake for data mining is organization and integration of collected data, effective store and
management, then business analysis through application of software and finally the information
is presented to the interested individuals. Business intelligence is integrated process that is used
to extract “big data” in speedy manner so that right decision can be taken for benefits of firm.
Analysis
From the above study, it can be stated that business intelligence is the best method or
technology that contribute companies in taking decision for its overall growth and expansion.
The benefits of business intelligence i.,e it helps in making customers happy and satisfied as
company through having detailed information about the customers can take decision or plan
strategies to meet their expectancy. Moreover, it also helps in storing, analysing and integrating
the information of the employees so that they can be motivated to be part of the organization for
longer time frame and to work hard (Vallurupalli and Bose, 2018),
While, there are certain limitation of business intelligence such as there are limited
resources with the company so it becomes difficult for the organization to make use of business
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intelligence in order to take right decision. So it can be more expensive process of the company
to make use of BI to analysis the information. Along with it, the article has helped in learning
that business intelligence lead in poor data quality. While in current scenario or digital age it is
crucial for company to have sufficient technology in order to store, retained and make use of
necessary information for benefits of firm.
Practical application and development
There are various range of practice examples of companies that have make use of
business intelligence to store, analysis information or take decisions. Likewise, the Hello fresh
is one such company in order to make optimum use of digital marketing and increase number of
customers has make use of business intelligence. Thereby the centralized business intelligence
has helped in saving marketing analytical teams of 10-20 hours per day by automating reporting
process. At the same time, Coca -cola is one of the largest independent bottle company that has
make use of business intelligence for team handling for sales and delivery operations within the
firm (Real-World Applications of Business Intelligence (BI), 2021). Implementation of BI has
foster the effective collaboration between the business users and IT so that maximum expertise
of participants can be gained. Thus, it has resulted in saving around 260 hours a year and 40
hour work weeks or providing services to customer’s in limited time frame.
Skills for professional practice
There are range of skills that are required by the professional practice to perform their
respective task or delivered best services to customer’s. Communication is the common skills
that needs to be present in professional so that it can easily share its information to other person.
Thus, all the people can be easily coordinated together as team for achievement of common
goals and benefits of firm. Furthermore, it can be stated that problem solving is another skills
that needs to be present in professional practice as it helps the professional individual in
effectively solving the problem. (Sen and et.al., 2019) Thereby, helping in finding appropriate
solution that could be used by the company to retained its market share.
In addition to this, there is another skills that need to be present in the professional I.,e
effective decision and time management skills so that the person can take decision quickly and
easily. It also helps in timely taking of each and every decision so that no further delay can be
caused in delivering qualitative services to customer’s and enhance overall customer’s
satisfaction.
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CONCLUSION
From the above report it can be concluded that business intelligence is important for
company as it contribute in better decision making and increasing overall profitability of the
firm. At the same time, the study has helped in understanding that there are numerous skills that
needs to be present in professional practices so that it can easily complete the desired task. Hello
fresh and coca cola are companies that have make use of business intelligence to successfully
accomplish their desired goals. At last, it can be summarized from above analysis, that there are
lot of expense that needs to be incurred by the company in order to implement the business
intelligence.
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REFERENCES
Books and Journals
Bhosale, S. S., Sharma, Y. K. and Kurupkar, F., 2020. Role of Business Intelligence in Digital
Marketing. International Journal of Advance and Innovative Research, 7. pp.113-116.
Darmont, J. and Loudcher, S. eds., 2018. Utilizing Big Data Paradigms for Business
Intelligence. IGI Global.
Sen, J. and et.al., 2019, June. Natural language querying of complex business intelligence
queries. In Proceedings of the 2019 International Conference on Management of
Data (pp. 1997-2000).
Vallurupalli, V. and Bose, I., 2018. Business intelligence for performance measurement: A case
based analysis. Decision Support Systems, 111. pp.72-85.
Villamarín, J. M. and Diaz Pinzon, B., 2017. Key success factors to business intelligence
solution implementation. Journal of Intelligence Studies in Business, 7(1). pp.48-69.
Wani, M. A. and Jabin, S., 2018. Big data: issues, challenges, and techniques in business
intelligence. In Big data analytics(pp. 613-628). Springer, Singapore.
Online
Real-World Applications of Business Intelligence (BI), 2021, [Online] Available Through:
<https://www.tableau.com/learn/articles/business-intelligence-examples>.
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