BSN450 Business Intelligence Plan: Woolworths Executive Summary Report

This report provides an executive summary of a business intelligence plan for Woolworths, a major retail company. It begins by outlining the company's background, mission, objectives, and business model, including an analysis using the Business Model Canvas. The report then delves into environmental scanning, including PESTLE and SWOT analyses, to identify key external factors and Woolworths' internal strengths and weaknesses. A data-led strategy is proposed, focusing on business model transformation through adjustments to product offerings, pricing, placement, and promotion. The report also acknowledges the impact of personal biases on decision-making. The analysis includes detailed examination of the company's strategies in response to external factors, and strategic choices to maintain competitive advantage. References are provided to support the analysis.