GCS0803 Business Intelligence Applications: Report on Impacts
VerifiedAdded on 2021/06/22
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Report
AI Summary
This report examines the applications of business intelligence (BI) in enhancing business operations, with a particular focus on sales intelligence. It begins by defining BI and its role in collecting, analyzing, and presenting data for informed decision-making. The report highlights the importance of BI in sales, emphasizing how it facilitates customer relationship management and provides data-driven insights to support business claims. It also discusses how BI enables managers to make data-driven decisions and stay ahead of the competition by monitoring key performance indicators (KPIs). The report further explores how BI applications can improve sales processes by identifying customer preferences and attracting high-quality leads, ultimately boosting conversion rates and profit margins. The report concludes by referencing the benefits of BI in planning and competitive advantage, supported by the cited work by Adair (2019).
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