Report: Business Intelligence Implementation for Royal Dutch Shell, UK

This report provides a comprehensive analysis of business intelligence (BI) implementation at Royal Dutch Shell, UK. It begins with an executive summary, introduction, and literature review, followed by an in-depth discussion of BI models and their importance. The report addresses the problem statement, aims, and objectives, detailing the implementation of a BI system across various aspects of Royal Dutch Shell's operations, including cost, resource, quality, risk, and communication management. It includes a project blog, purpose justification, research questions, and a theoretical framework. The methodology section covers research and systems development, data collection, ethical considerations, and data analysis. The report also features a work breakdown structure, Gantt chart, risk analysis, and concludes with recommendations. Key areas of focus include cost management, resource management, quality management, risk management, and communication strategies, all aimed at transforming business activities and decision-making processes within the organization.

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BUSINESS INTELLIGENCE

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Table of Contents
Executive Summary...................................................................................................................4
Introduction................................................................................................................................5
Findings and analysis.................................................................................................................6
1.1 Literature review..............................................................................................................6
1.2 Discussion and analysis of the models of Business Intelligence and its importance.......6
1.3Problem statement...........................................................................................................10
1.4Aims and objectives........................................................................................................10
1.5 Implementation of Business Intelligence system for transforming business activities in
Royal Dutch Shell....................................................................................................................11
1.5.1 Cost management........................................................................................................11
1.5.2 Resource management................................................................................................12
1.5.3 Quality management...................................................................................................12
1.5.4 Risk management........................................................................................................12
1.5.5 Communication management......................................................................................13
1.5.6 Project blog.................................................................................................................14
1.5.7 Purpose and justification.............................................................................................15
1.5.8 Sponsor or supervisor recommendation......................................................................15
1.5.9 Research questions......................................................................................................15
1.5.10 Theoretical framework..............................................................................................16
1.6Methodology.......................................................................................................................17
1.6.1 Research and systems development method...............................................................17
1.6.2 Data collection or system design methods..................................................................17
1.6.3Ethical issues................................................................................................................17
1.6.4Compliance requirements.............................................................................................17
1.6.5Analysis of data............................................................................................................18
1.7Work breakdown structure and duration.............................................................................18

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1.8 Gantt chart..........................................................................................................................19
1.9 Risk analysis.......................................................................................................................20
1.10 Conclusion and recommendations...................................................................................21
Reference list............................................................................................................................22

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Executive Summary
The reason for this report will be to provide both the favourable circumstances that Hindrance
from utilizing the benefits of the business intelligence by providing benefits to the business,
Royal Dutch Shell, UK. Simultaneously it also provides additional factors to examine the
possibility in calculations which might be used to accomplish in figuring out which will be
considered to disclosure for data where it might make existing business alternately possibility
future clients.

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Introduction
Business intelligence development starts on an experimental method, it need progressively
legitimated furthermore extended over the association. Likewise, as a result, that business
brainpower particular idea its innovation needsto beaccelerated. The business intelligence
will be a compelling figure for business focused on the investigation of the organization’s
contenders with. It helps to make key choices furthermore actually should settle on future
rotations. The association directors could assess qualities, shortcomings, and the competitors’
procedure by their skills, provisions also technologies, information where the majority of the
data is identified as per the competencies. Thus, the choices makers proceed to settle on best
possible methodologies adjust to the organization’s principle. Approach to a chance to be
introducing contends for business’s testing surroundings. Shrewdly,in this report, Royal
Dutch Shell of UK needs to provide aid towards superior expectation, which furthermore
deals with the dissection of the competitors’ method, and figure out from the disappointment
and victory simultaneously.

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Findings and analysis
1.1 Literature review
In the words of Dooley et al.,(2018), it can be said haul benefits of the BI (business
intelligence), eludes all the technologies, requisitions and leads to more hones to the
collection, integration, analysis, and presentation that provides benefits of the business
majority of the data. The reason for business discernment action will be to help exceptional
business choice making (Elbashir et al., 2016). Essentially, the action of business intelligence
provides a framework that would provide data-driven choice for backing and developing
modern frameworks (DSS). Benefits of the business sagacity are now and again utilized
interchangeably for the preparation report card, inquiry devices and official data
frameworks(Mercuri, 2016).
Figure 1: The architecture of business intelligence
(Source: https://is.muni.cz/th/322817/fi_m/thesis_prikrylova.pdf)
As opined by Popovič and Jaklič (2015), benefits of the framework for business intelligence
action give historical, current, and predictive perspectives about the benefits of the business
operations. The majority often utilizing information that needs to be been assembled under
information warehouse or an information store and sporadically working starting with
operational information(Power et al., 2015).
1.2 Discussion and analysis of the models of Business Intelligence and its importance
The framework of Business Intelligence is not connected singly, yet it comprises of
interlocking the parts that must fill in together seamlessly to convey the benefits of the

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business worth (Wang, 2016). It may be vital to note that there will be an assortment of
benefits of the BI(Business Intelligence) solutions, every serving different necessity (Qureshi
et al., 2017).Benefits of the Business Intelligence (BI) proselytes suitable data under
knowledge, accordingly permitting huge numbers endeavour errands with a chance to be
performed (Yeoh & Popovič, 2016).
However, it acquires a significant number of tests, which will provide benefits to the
respective business with the implementation of business intelligence (BI) tool, and methods
as well.
Figure 2: Evolution, applications and emerging research in BI
(Source: https://is.muni.cz/th/322817/fi_m/thesis_prikrylova.pdf)
As exhorted by Yeoh et al., (2015), it is said, the primary errands about promoting analytics
need aid to investigate client sales: the adequacy of an advertising crusade incorporates the
convoluted errands about forecasting, segmenting and mutually dissecting the data nearby
information hailing from web, mobile, and with the help of more GIS (geographical
frameworks).

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Figure 3: Strategy for elaborating decision-making model
(Source: https://is.muni.cz/th/322817/fi_m/thesis_prikrylova.pdf)
RFM division permits marketers with target particular groups about clients for interchanges
that are significantly additional important to their specific conduct technique – and in this
way, the organization tends to produce a great part with higher rates for receiving the
response (Yeoh & Popovič, 2016). Like other division methods, RFM division may be a
capable route, which will recognise assemblies for clients for exceptional medication. RFM
remains to regency, money and frequency for developing the respective business (Gupta,
2018).
Figure 4: The RFM model
(Source: https://is.muni.cz/th/322817/fi_m/thesis_prikrylova.pdf)
With the implication of the magic quadrant of Gartner, the importance of business
intelligence can be studied as follows:
 It brings a continuous presence in the business for strengthening the growth of the
organization
 It can be used for the non-profitableorganizations as well
 It tends to incorporate the analytical component of the social media

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Figure 5:Gartner’s magic quadrant – evaluation of commercial BI tools on the market
(Source: https://is.muni.cz/th/322817/fi_m/thesis_prikrylova.pdf)
The business intelligence will be a compelling figure for business focused on the
investigation of the organization’s contenders with. It helps to make key choices furthermore
actually should settle on future rotations (Yeoh & Koronios, 2016). The association directors
could assess qualities, shortcomings, and the competitors’ procedure by their skills,
provisions also technologies, information where the majority of the data is identified as per
the competencies (Wang, Wu & Zhang, 2015).
Figure 6: The Maturity model of Information
(Source: http://www.ijmae.com/files/accepted/345_final.pdf)
The maturity of the model of Gartner remains dependent upon three essential fields from
claiming the resources, procedures and engineering, whichincludes interoffice measures as
per five development levels. The five successive levels include tactical, unconscious,
concentrated, vital as well as pervasive.

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Figure 7: The Maturity model of Gartner
(Source: http://www.ijmae.com/files/accepted/345_final.pdf)
1.3Problem statement
The significant objective from claiming benefits of the business intelligence framework may
stockpile about the previous information around a company's arrangements and uncover it
with respect to an approach that permits the experts in choice making with respect to the
choices developed (Trieu, 2017). On the contrary, this majority of the data sums a little part
of the thing that the organizations really oblige to function, furthermore, it controls becomes
worth (Wang, 2016). Same time it remains clinched alongside other situations for the client,
whichmight not need enthusiasm toward authentic information. Similarly, many people
understand that the organization manages for incessant change. Benefits of the business
intelligence can make the settings of the business for turning out being much jumbled (Storey
& Song, 2017).
1.4Aims and objectives
The aim of implementing business intelligence is to provide a framework that would provide
data-driven choice for backing and developing modern frameworks.
The objectives in implementing the Business Intelligence in Royal Dutch Shell can be studied
as follows:

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 To understand the influence of integrated business plan for developing
interrelationships of business
 To understand the contribution of business intelligence in developing an effective
business structure
 To understand the influence of BI in moderating the quality of the business
organization
1.5 Implementation of Business Intelligence system for transforming business activities
in Royal Dutch Shell
1.5.1 Cost management
ACTIONS CHARGING
HOURS
CHARGE PER
HOUR (£)
TOTAL (£)
Entry of the
collected
information
30 9 270
Breakdown of the
collected data
45 5 225
Finalized project
expenditure
50 5 250
Making amends
with digital
solutions company
50 8 400
Composing final
draft
25 10 250
Total 1365
Table 1: Cost management
(Source: Created by the author)
1.5.2 Resource management

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RESOURCES PLAN
 Development and framing of
questionnaire
Developing questionnaire as per the
feedback received from the correspondents
 Funding sources
Looking after the budget chart while
implementing business intelligence in the
organization
 Implementation of the equipment
required for Business intelligence
framework
Ensuring proper implementation of the
Business intelligence
Table 2: Resource management
(Source: Created by the author)
1.5.3 Quality management
The business intelligence will be a compelling figure for business focused on the
investigation of the organization’s contenders with. It helps to make key choices furthermore
actually should settle on future rotations (Psenka, Booty, & Duncan, 2018). The business
intelligence will be a compelling figure for business focused on the investigation of the
organization’s contenders with. It helps to make key choices furthermore actually should
settle on future rotations (Qureshiet al., 2017).
1.5.4 Risk management
OWNER OF THE RISKS RISK PROBABILITY (H,M,L)
 Project Administrator Lack of time management Medium