Business Intelligence: Value Creation by Implementation

This report investigates the role of business intelligence (BI) in value creation. It begins with an introduction defining BI as a process transforming raw data into actionable insights that drive profitable business actions. The report then conducts a literature review, analyzing various studies to understand how companies can leverage BI for value creation. Key findings include BI's ability to manage performance, the importance of quality data, and the impact of BI on strategic and operational decisions. The report highlights drivers of BI, such as business strategy, data governance, and organizational adaptability. It also describes the BI implementation process, emphasizing data extraction, transformation, and analysis. Advantages of BI include increased effectiveness and accountability. The report concludes by acknowledging the importance of effective BI implementation and the need for reliable technologies to avoid negative impacts on business performance. The report also discusses the advantages and disadvantages of implementing BI, highlighting the importance of effective processes and technologies. The study underscores BI as a key tool for determining market trends and addressing business issues.