This report provides a comprehensive analysis of business intelligence (BI) within the context of Yard of Ale brewery company. It begins by examining the company's business processes and supporting processes, differentiating between structured, semi-structured, and unstructured data used within these processes. The report then evaluates the benefits and drawbacks of utilizing application software to handle these business processes, providing examples of software like Sisense, Looker, and reporting tools. It explores how strategic, tactical, and operational decisions are supported within the organization, comparing how various information systems such as TPS, MIS, and DSS could be utilized to enhance these decisions, relating them to key features of a BI framework. The report further explains the concept of business intelligence, along with associated tools and technologies, providing relevant examples applicable to Yard of Ale. It also discusses how organizational decision-making can be improved by implementing BI tools, identifying organizations that have leveraged new BI innovations and trends, and explores the legal, ethical, and professional concerns that can arise when sharing data through a BI tool. The report concludes with a summary of the findings and references used.
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