University Business Issues: Reflection and Analysis Report

This report offers a comprehensive analysis of contemporary business issues, drawing from various research papers and presentations. It explores the impact of Airbnb on the hospitality industry, examining guest expectations and its role as a hotel substitute. The report also delves into the barriers between marketing and design in New Product Development (NPD), highlighting the importance of overcoming these challenges for successful product outcomes. Furthermore, it discusses the significance of reflective practices in business, emphasizing self-identification of strengths and weaknesses for organizational and individual improvement. The report covers research methodologies, data analysis, and the ethical considerations involved in research, providing a well-rounded perspective on contemporary business challenges and potential solutions. The analysis includes reflections on the effectiveness of different research approaches and their relevance to real-world business scenarios, with the goal of contributing to a deeper understanding of the complexities of modern business practices.