Report on the Impact of IT and Data Governance in Two Businesses

This report provides a comprehensive analysis of how information technology (IT) and data governance influence business operations, focusing on two organizations: Integrated Telecom Company and Al-Muhaidib. The report explores the implementation of Customer Relationship Management (CRM), Enterprise Resource Planning (ERP), and data collection technologies within these businesses. It examines the impact of data governance practices on decision-making, customer service, and business value, highlighting the importance of data privacy and security. The analysis reveals that the adoption of IT, particularly CRM and data analysis, has enhanced communication, customer targeting, and overall service quality. However, the report also identifies deficiencies in advanced data security techniques. The benefits of IT implementation, including improved business strategies, customer relationship management, and service quality management, are detailed. The conclusion emphasizes the critical role of IT in enhancing customer satisfaction and business success, offering valuable insights into effective IT strategies for modern businesses.

Running head: REPORT ON BUSINESS AND INFORMATION TECHNOLOGY
REPORT
ON
BUSINESS AND INFORMATION TECHNOLOGY
Name of the Student
Name of the University
Author Note:

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Introduction:
Considering the current business scenario a huge interference of technology has been
observed which has enhanced our daily activities as well as helped to enhance the services
qualities of business. Followed by this concern it is identified that in the field of business,
information technology holds a major impact that has helped to enhance the customer
satisfaction as well as the service quality (Gelinas, Sutton & Federowicz 2019).
In order to discuss the nominated scenario this paper has selected two organizations
which has implemented information technologies into the business infrastructure. One of the
organization is Integrated Telecom Company and another one is the Al Muhaidid. One of the
business offers Telecom business and another one serves online retail services to its customers
respectively. While analyzing the business infrastructure it is determined that these organizations
has implemented information technology into their business infrastructure with the purpose to
enhance their services by making it more accurate and effective for their customers. It is also
identified that Integrated Telecom Company has is one of the largest telecom service present in
Saudi that offers services to government as well as semi government organizations (Senft,
Gallegos & Davis 2016).
Thus, with the purpose to get a detail idea about the influence of technologies into these
businesses in the below section a brief discussion on data governance and the impact of
technologies will be discussed.
Data Governance and its impact:
Data governance is nothing but the practice of managing business information by using
centralizes operations. The data governance process includes the data collection and data

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protection strategies as for any business information is one of the assets that influences the
effectiveness of the business services (Ladley 2019).
Followed by this discussion it is identified that in the field of business data governance
has significant impacts that supports the decision making process of the business as well as the
internal business activities. These processes mostly helps to enhance the customer services as
well as the business values that improves the business growth and enhances the productivity of
the nominated business. While considering any business that serves public services it is
identified that an advance utilization of data governance into the business structure holds a major
impact on data privacy as providing security to the customer data is one of the key services of
any IT enabled business (Alhassan, Sammon & Daly 2018).
Along with the offered benefits it is also observed that it is very important to use data
governance in a wise way as a misuse of data governance can cause significant risk into the
business structure that includes the risk related to reputational risk, financial risk as well as other
security related risks.
Implemented technology:
Followed by the above discussion in the business infrastructure of Al-Muhaidb it is
identified that in Saudi Arabia the nominated organization retails industrial commercial, food as
well as other products. This organization is one of the oldest retail company which has recently
incorporated information technology into its business infrastructure. Into the business
infrastructure it has implemented CRM, data collection technology as well as data monitoring
technology. Along with this it has also implemented ERP system into its business infrastructure.

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In the business infrastructure of Integrate Telecom company it is identified that being a
telecom company it is very essential to serve best quality services to its customers as in the
telecom business there is a huge threat of competitors is present. While analyzing the business
infrastructure it is observed that this business has implemented CRM as well as data collection
and analyzing technology with the purpose to enhance the services quality as well as to offers
services with best prices (Brous, Janssen & Vilminko 2016).
Followed by the above discussion it is identified that both of the organization has
effectively incorporated information technologies into their business infrastructure especially in
the customer handling process and into the database management. Thus, it can be stated that the
businesses has intended to enhance their customer satisfaction and business services.
Influenced business factors:
After analyzing the operations of the nominated IT enabled organizations it is identified
that the utilization of CRM technology has significantly impacted the business services by
enhancing the communication process with the customers. The utilization of CRM has helped
both the organizations to deliver best services to its customers by targeting most valuable
customers of the business. Along with this following the data collection and analysis process
technologies has helped to get a detail idea about the customer preference which has majorly
influences the business services (Girchenko, Ovsiannikova & Girchenko 2017).
Making allowance to this concern it is identified that the adoption of ERP has effectively
helped to integrate the business processes. Followed by the development of centralized
organizational department process the organizations has effectively enhanced their business
services by making it faster and cost effective.

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Information Deficiencies:
Followed by the above discussion it is identified that due to the implementation of the
information technology into the business infrastructure of Integrated Telecom Company and AL
Muhaidb Group it is identified that they have not still implemented advance data security
techniques into the organizational infrastructure (Zaby & Wilde 2018). Thus, it is determined that
the IT enabled organizations need to incorporate effective technologies which will have the
capabilities to protect the user data present in the network servers of the nominated
organizations.
Benefits of implementing technologies:
The adoption of technologies into the infrastructure of the organization has offered
several features that has enhanced the services of the nominated business. Thus, from the
analysis a list of benefits occupied by the incorporation of IT is mentioned below:
 Enhancement in business strategy- the incorporation of IT into the business has helped
to enhance the business strategies by offering best decision making features which has
help enhance the operations as well as the strategic actions of the nominated organization.
 Customer relationship management- Along with the above benefits it identified that the
adoption of CRM has effectively helped the organizations to manage their customer
relationships by providing best customer support system to its users. Ad both the
companies needs a good communication with their customers. Thus the adoption of CRM
has surely improved the customer satisfaction for both the organizations (Nam, Lee &
Lee 2019).
 Service quality management- Followed by the above benefits the adoption of IT into
the business structure of Integrated Telecom Company has helped the organization to

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analyze their customer preferences by which it delivers best quality services to its
customers.
Conclusion:
After completion of this discussion it can be concluded that this paper has effectively
discussed the importance of data governance into the business infrastructure. In order to
elaborate this aspect two IT enabled organizations has been selected in which an investigation
has been conducted. Followed by the investigation in this paper a detail elaboration on the used
technologies and their impact has been discussed. Thus, following the above discussion it can be
summarizes that IT holds a major impact on the enhancement of customer services as well as the
customer satisfaction which are the key elements that leads a business towards its success.

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Reference:
Alhassan, I., Sammon, D., & Daly, M. (2018). Data governance activities: A comparison between
scientific and practice-oriented literature. Journal of Enterprise Information
Management.
Brous, P., Janssen, M., & Vilminko-Heikkinen, R. (2016, September). Coordinating decision-
making in data management activities: a systematic review of data governance principles.
In International Conference on Electronic Government (pp. 115-125). Springer, Cham.
Gelinas, U. J., Sutton Jr, S. G., & Federowicz, J. (2019). Business processes and information
technology.
Girchenko, T., Ovsiannikova, Y., & Girchenko, L. (2017). CRM system as a keystone of
successful business activity. Knowledge-Economy Society: Management in the Face of
Contemporary Challenges and Dilemmas, 251-261.
Ladley, J. (2019). Data governance: How to design, deploy, and sustain an effective data
governance program. Academic Press.
Nam, D., Lee, J., & Lee, H. (2019). Business analytics use in CRM: A nomological net from IT
competence to CRM performance. International Journal of Information Management, 45,
233-245.
Senft, S., Gallegos, F., & Davis, A. (2016). Information technology control and audit. Auerbach
publications.

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Zaby, C., & Wilde, K. D. (2018). Intelligent business processes in CRM. Business & Information
Systems Engineering, 60(4), 289-304.