Entrepreneurship: Business Model, Growth Strategies, and Legal Issues

This report delves into the key aspects of starting a new business, focusing on the selection of an appropriate business model, exploring potential growth strategies, and addressing the associated legal considerations. The report begins with a detailed overview of the business, including its nature, size, location, target markets, and competitive landscape. It then examines three distinct business models, justifying the chosen model based on its suitability for the specific business context. The analysis further extends to three potential growth strategies, explaining their relevance and potential impact. A critical component of the report involves identifying and discussing the main legal issues the business is likely to face, followed by a PowerPoint presentation designed to address these issues. The report also articulates the motivations behind starting the business, providing a holistic view of the entrepreneurial endeavor. This assignment provides a comprehensive overview of the elements required to launch and manage a successful business.

4UIE0620 Ⓒ ABE 2020
Assignment Brief
Level 4 Introduction to Entrepreneurs
June 2020
General overview – word count
The recommended word count for this assignment is 3,500 words (-/+ 10% tolerance, i.e. your submissi
be less than 3,150 words and no more than 3,850 words). Please be aware that markers are instructed
marking when the maximum word count is reached. NOTE – your Table of Contents, all Appendices and
References list are all excluded from the overall word count.
Context
Develop a scenario where you are planning to start your own business. The business must not be an exi
business.
You must provide a one-page summary of background information on your chosen organisation (200- 25
This must include:
▪ Name and type of business
▪ Size of the business
▪ Location of the business
▪ Any markets in which it will operate
▪ Examples of products and services
▪ Key competitors
▪ Main customer segments/target markets
In addition to the above, you can include any other information which might be useful for the marker to
the context of your answers. Your organisation summary is not included in the overall word count.
Required:
For the purpose of this assignment, a reference list is required.
NOTE - The organisation summary must be completed and must accompany the subm
assessment will not be marked.
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4UIE0620 Ⓒ ABE 2020
Assignment tasks
Task 1 20marks
Explain THREE potential and realistic options of business model that could app
your business.
Justify the model that you have chosen.
Task 2 25 marks Discuss THREE potential growth strategies for your business to adopt in the fu
Task 3 20marks
Explain your motives for starting the business.
Include in your answer an explanation of why you believe your business will be
success.
Task 4 35 marks
a. Explain the main legal issues you are likely to encounter in relation to run
your business. (20 marks)
b. Develop a PowerPoint presentation that proposes how you will deal with t
legal issues.
This should consist of between SIX and EIGHT PowerPoint slides. (15 mar
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