MGMT1201: Business Communication Assignment 4: Persuasive Letter

This assignment presents a persuasive letter written by a student, Martin Lawrence, to Ms. Barbara Cossa at the Bank of Montreal. The letter aims to secure a loan for a wedding planning service. Lawrence highlights the benefits of a partnership and the potential for affordable services, tailored to the Turner Street community. The letter references the importance of offering unique services to stand out from competitors, and the financial aspects of the business. The letter is well-structured, includes a clear introduction, body paragraphs, and a conclusion. The student provides references to support the arguments made in the letter.

Running Head: PERSUASIVE LETTER TO MS. BARBARA COSSA 1
Persuasive Letter to Ms. Barbara Cossa
Student’s Name
Institutional Affiliation

Persuasive Letter to Ms. Barbara Cossa 2
Martin Lawrence,
2543 Stanley Road,
Turner Street, WI 66561.
[e-mail]
March 19, 2019.
Ms. Barbara Cossa,
Bank of Montreal,
22674.
Dear Ms. Cossa,
I am an aspiring business owner who intended to enter into the wedding planning service. As
such, the business may be through a partnership, which will provide the business with a perfect
opportunity to steadily grow. I am writing this letter with the hopes that l will be considered for a
loan from your financial institution. This would help in boosting the business which would
require progressive funding before it picks up.
Most people fail to understand that wedding planning service is a business that only pays to the
calm with a will to carry on. This is one of the principles Eileen Kaden Dean considered that
helped them generate income from the business (Parets, 2016).

Persuasive Letter to Ms. Barbara Cossa 3
I understand that for someone to excel in this business, one must offer something exquisite. This
would assist in distinguishing the enterprise from the existing competition. My primary reason
for doing this business a partnership is that it is easy to form one because it is a private
agreement between partners and does not require legal registration. This makes the wedding
service business free from any form of liability (Coble, 2015). Also, the wedding business will
provide affordable services, which may be less than 50,000 dollars depending on the client’s
budget. Therefore, l owe the Turner Street community the chance to have the wedding of their
dreams at an affordable rate, which may be payable in installments.
Sincerely,
Martin Lawrence.

Persuasive Letter to Ms. Barbara Cossa 4
References
Coble, C. (2015). 5 Reasons Why You Should Form a Partnership. Findlaw. Available from:
https://blogs.findlaw.com/free_enterprise/2015/08/5-reasons-why-you-should-form-a-
partnership.html
Parets, R. (2016). There’s No Business like the Wedding Planning Business. Fundera. Available
from: https://www.fundera.com/blog/wedding-planning-business