Business Location Assessment Report for Sainsbury's

This report provides an assessment of Sainsbury's business locations, examining the factors that influence their choices and expansion strategies. It begins with an introduction to Sainsbury's, its history, and current store locations, including both the number of stores and their geographical distribution. The report then delves into the factors considered in location assessment, such as the business environment, demographics, competition, and raw material availability. The analysis includes an examination of Sainsbury's current presence in the United Kingdom and the challenges and opportunities it faces. Furthermore, the report explores Sainsbury's market expansion plans, including potential opportunities in the US market and the existing retail landscape in Egypt. References to relevant academic literature are also included.

BUSINESS LOCATION
ASSESSMENT

INTRODUCTION- KEY TASKS
Identifying
business locations
of Sainsbury’s
Assessing
business location
of Sainsbury’s
Relocating or
expanding the current
location for
Sainsbury’s

SAINSBURY’S- ABOUT
Founded in the year 1869
 John James Sainsbury was the founder of Sainsbury’s
 First store was established at Dury Lane in London
(Sainsburys.co.uk, 2019)
 Third largest supermarket chain in United Kingdom
Offers groceries and food items (Sainsburys.co.uk, 2019)
Provision of online and offline selection
 Main competitors of Sainsbury’s are Tesco and Asda

EXISTENT STORE LOCATIONS-
SAINSBURY’S
As of 2018, Sainsbury’s operates in 1,423 locations
Out of 1,423 stores, 815 are convenience stores
Sainsbury’s store started from London and expanded in
all over United Kingdom
Presently concentrated in United Kingdom

LOCATIONS ASSESSMENT FACTORS
PRESENT LOCATIONS IN UNITED KINGDOM
 Business environment and demographics: Changing with the
inclusion of online application and migration
 Competition: Increasing competition from Tesco, Asda,
Waitrose & Partners, M&S
 Raw material availability and cost: Maintaining the objective
of offering affordable products with association of
sustainability and quality is challenging for Sainsbury’s

MARKET EXPANSION PLAN
COUNTRIES
Sainsbury’s
awareness for the
US market
Affordable raw
materials, high
labor availability Neighboring regionAlready aware of the
market of Egypt retail
industry

References
Kim, J. U., & Aguilera, R. V. (2016). Foreign location choice: Review and
extensions. International Journal of Management Reviews, 18(2), 133-
159.
Sainsburys.co.uk (2019). Sainsbury's. [Online] Retrieved 1 August 2019,
from https://www.sainsburys.co.uk/

THANK YOU