Business Report: Partnership Analysis of Mary and Sue's Business

This report provides a comprehensive business analysis focusing on a partnership between Mary and Sue, specifically examining their business, the Little Dessert Shop. The report begins with an introduction to different business forms, highlighting the benefits of partnerships. It then delves into the application of Porter's Five Forces model to the Little Dessert Shop, assessing the threat of substitutes, bargaining power of suppliers, threats of new entrants, and competitive rivalry. Furthermore, the report explores three key macro-environmental factors—social, technological, and environmental—and their impact on the business's growth and development. The analysis emphasizes how these factors influence consumer behavior, technological advancements, and sustainability practices, providing insights into strategic adaptations for business improvement. The report concludes by summarizing the key findings, emphasizing the importance of competitive advantages and strategic responses to environmental changes for business success.

Introduction
on Businesses
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Table of content
Introduction......................................................................................................................................3
1. Analysis partnership and also its types with with reference to Mary and Sue........................3
2.Porter five forces model............................................................................................................3
3. Three macro environment factors as well as how it can improves business..........................4
Conclusion.......................................................................................................................................6
References........................................................................................................................................7
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Introduction
A business begins within several different ways such as sole proprietship, partnership and
many more. This defines the business’s form and its types. It is vital register business alongside
law so that rules and regulations are implied. In addition to this there is requirement to analysis
competition within market and for that strategy is applied accordingly (Jang.and Kim,
2018)There are several models available as it aids within finding out factors that impact the
business growth and also development. Present Report focuses on about Mary and Sue. It will
explained about porter five forces and also three factor in order to improves the growth of
business.
1. Analysis partnership and also its types with with reference to Mary and Sue
Define Partnership- A partnership is considered as a form of the business where there is two or
more than two people share ownership and in addition to this responsibility for managing the
firm as well as incomes or losses the business generates. Little Desert Shop focuses on franchise
unit within the United Kingdom. Mary and Sue offer coffee and fast food so that more number of
consumers attracts towards it (Allee. and Lugg, 2016).
Benefits of partnership within example from Little Dessert Shop
Little Dessert shop offers Franchise Partnership as buying Franchise can be expensive
but at the same time such expenses can be shared as one can require to spend all of their savings.
During the initial stages of franchise running word of mouth aids within the a lot while
establishing the business. As one having the experience partner than there is a wider circle of
friends, family as well as various business connections to help each other. When two minds
focus on business there is more chances of problem solving skills as well as creativity within
each and every action which ultimately benefits for the business (Allee. and Lugg, 2016). If
initial days if there is a problem then both the partners can do heads together in order to work
towards the firm.
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2.Porter five forces model
The Porter five forces is consider as a framework that can be evualates the competive
environment. It focuses on five forces that derive attractiveness and business economies
regarding the terms of profit. For Little desert shop’s business this model can be utilised in order
to gain knowledge regarding it.
Threat of substitute- It refers to power within which it focuses threats of substitutes that are
available of specified products within the marketplace. So there are various number of substitutes
that are available then the power of the switching goods is considers as high. Thus Little desert
Shop is considered as a shop where various Desserts are available and also there are various
substitute of product are also there. Thus, individuals can easily use other products. Mary and
Sue can provides the competitive benefit through giving more number of products with the
desert, thus it is the one that can eliminate the similar products of it.
Bargaining power of supplier- Within this it associated to the power of suppliers in order to
change the prices of the goods. Means that if the goods are huge number of suppliers then less
power they can posses as firm is the one that can easily switch from one supplier to the other.
But if the suppliers are very less then they can easily posses more power so that impacts the
price. Here few suppliers as well as bargaining power is considers very high as they can impact
prices very easily (Dudovskiy, 2019) . From various suppliers the shop can also buy organic
material. Therefore it will provide result within possessing less power to them in order to impact
product’s price. Within Little Dessert shop there are several buyers so that they can easily impact
the good’s price.
Threats of new entrants- It focuses on entry of new business within the marketplace . If the
barriers such as entry and close is strong then it is quite difficult for them to take entry but at the
same time if there are no barriers then it will very easy for the new entrants to take entry within
marketplace. The threat of new entrant for the little Dessert Shop is very high as there are no
entry as well as exit barriers for such desert things.
Competitive rivalry- It means level of the competition that exist within such industry. Thus
here are no rivalries of Little Dessert Shop within marketplace. Thus, competitive rivalry is very
less. Thus Mary and Sue can promote desert as well as retain consumer. It will also allow them
in order to build loyal consumer base as well as gain competitive benefit. Within such way Mary
and Sue can provide gain competitive benefit within marketplace through involves more number
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of supplier as well as retaining consumer so they are not capable in order to compete with such
rivals (Kharub. and Sharma, 2017)..
3. Three macro environment factors as well as how it can improves business
Every business is impacted through various factors that which it can operates. These are
considered as factors that are internal and external. Thus, it is very vital in order to recognises
several factors so that on basis of its strategies that are also developed. There are various factors
also influence either within positive or negative way. The factors of the macro environment exist
within the outside business as well as it is unable to control. Similarly, For Little Dessert shop
and changes within various macro factors will also enhance the business. Therefore there are
mentioned below.
Social- It is a type of a factor that is associated to change within taste as well as preferences of
consumers, values, beliefs, cultural ethics and many more. There is a high impact on the desire
and wants if there is any change occurrence. Such as Due To Covid 19, the requirements of the
people from all over the world changes and now individuals require more healthy food as they
are more health conscious and tries to consume organic food ,fresh and hygienic food that can
boosts the immunity of their body. Within the same way the change within such factor can also
benefit as Little Dessert shop also buys the organic farms in order to fulfil the requirements of
the people after Covid 19 as these farms aids in maintaining nutrients as well as vital minerals of
food.
Technological – It is a kind of the other external factor that aids within improving the business.
It is associated to bring the advancement related to the technology. The lifestyle of the people is
changing because of the Covid 19. Thus it lead to attract a huge number of individuals as well as
also generates sales as well as profits. In similar way, Little Dessert shop can also begins
adopting several online delivery system in order to attract more number of individuals. They can
also merges with online firms such as Just eat. It will also allows within getting more and more
number of orders as well as enhance the sales. Also shop can do promotion on social sites and
also attracts various individuals.
Environment- Just like above factors it also influence on the business in large extent as within
any change in laws and regulations that are associated to the environments will also impact the
operations of the firm. As Little desert shop also makes dessert for individuals and for that they
can purchase Fresh ingredients as well as raw materials. Within such way they can focuses on
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sustainability factor as well as contribute to the society. As purchasing an organic material will
creates an positive image within the people’s mind and it will enhances in sales of firm. Thus
these are the three factors that can aids the Little Dessert shop so that improves the business. It
will also allows them in order to develop several strategies as well as tactics in order to promote
more individuals as well as attract more number of individuals (Moreno-Gómez. and
Lafuente,2019)
Conclusion
From the above it had been concluded that Little Dessert shop is located within the
Bullring centre as it gives several dessert as well as other products to the individuals. It is found
that little Dessert Shop can gain within competitive benefit within marketplace in order to offers
number of products. Thus, bargaining power of suppliers is considered to be high as they
purchase from very few suppliers. There are also three environment factors that impact the firm
in order to enhance the business such as technology, social and environment. Here it is also
focussed that it produces dessert alongside organic material as well as utilising online food
delivery services so that more number of individuals attracts and firms gains more profit.
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References
Books and Journal
Allee, T. and Lugg, A., 2016. Who wrote the rules for the Trans-Pacific Partnership?. Research
& Politics, 3(3), p.2053168016658919.
Dudovskiy, J., 2019. Tesla Porter’s Five Forces Analysis-Research-Methodology. Research-
Methodology.
Jang, S.M. and Kim, K.I., 2018. The Effects of the Environmental Factors for ICT adoption on
Globalization capabilities and business performance of SMEs. Journal of Convergence
for Information Technology, 8(4), pp.219-224.
Kharub, M. and Sharma, R., 2017. Comparative analyses of competitive advantage using Porter
diamond model (the case of MSMEs in Himachal Pradesh). Competitiveness Review: An
International Business Journal.
Moreno-Gómez, J. and Lafuente, E., 2019. Analysis of competitiveness in Colombian family
businesses. Competitiveness Review: An International Business Journal
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