BA Business Management: Jeff Bezos' Leadership Style - LCBB6003

This report provides an analysis of Jeff Bezos' leadership style, identifying a blend of transformational and transactional approaches. It highlights the benefits of transformational leadership, such as fostering employee motivation and innovation, while also acknowledging potential challenges. The report also addresses Bezos' use of transactional leadership, particularly in crisis situations, to ensure clear direction and efficiency. Recommendations are offered to enhance Bezos' leadership, focusing on improving employee value, providing support during mistakes, and offering training to meet high standards. The conclusion emphasizes the importance of a human-centric approach to create a motivating and comfortable learning environment for employees, leading to greater success. Desklib provides access to similar solved assignments and resources for students.

JEFF BEZOS LEADERSHIP

TABLE OF CONTENTS
RECOMMENDATIONS.................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................5

RECOMMENDATIONS
The style of leadership followed by Jeff Bezos is a combination of transformational and
transactional in which the leader is visionary and wants the employees to also grow with the
organisation and transform themselves on own to meet the organisational objectives, but also
makes sure that the deadlines are met. However, there are certain points on which improvement
can be made. They are as follows:
A) Although leadership style followed by Jeff Bezos is transformational, it has been also
transactional where employees come after customer. This marks value of employee being
less. This has to be changed with an attitude of employee being assets of organisation and
not just employees (Gradinaru and et.al., 2020).
B) It is human to make errors sometimes and there has to be a modified approach in
transactional leadership followed where employees are given chance of recovering from
mistakes rather than giving punishment. This will eradicate the unwanted fear and
motivate employees to be at their best for the organisation (Breuer and Szillat, 2019).
C) Setting high examples is good but one cannot expect every employee to reach them. The
employees can get stress due to this. Thus, they can be assisted through training measures
and a more humane approach. Employees will become self-motivated to reach the
standards set through transformational approach here.
CONCLUSION
The report reflected leadership styles present in leader of a big e-commerce company. It gave an
insight of the two leadership styles prevalent, apart from evaluating leadership theories.
Transformational and Transactional leadership style were described. Transformational leadership
consisting of leader having a cordial approach with employees and motivating them to transform
their way of working to match with organisation’s vision was described. The leader mentioned
making use of transformational leadership in daily routine as well as during covid crisis was
referred to (Gradinaru and et.al., 2020). The leader motivating the employees to gather courage
to attend work through measures like creating a safety distance environment in office or
providing work from home option clicked with the employees and the company could gain
profits during pandemic too. Leader sometimes using transactional leadership in pandemic was

also highlighted to get the work done by giving a clear chain of command as leader believes it to
be well understood and reference for employees to follow during this tough time. As there are
some shortcomings, which may hamper employee morale and performance, recommendations
were given of moulding the leadership where required to make a more human connect with
employees which can provide them a comfortable and at the same time motivating learning and
working environment for success (Breuer and Szillat, 2019).

REFERENCES
Books and Journals
Breuer, S. and Szillat, P., 2019. Leadership and digitalization: Contemporary approaches towards
leading in the modern day workplace.
Gradinaru, C., Toma, S.G., Catana, S. and Andrisán, G., 2020. A view on transformational
leadership: The case of Jeff Bezos. Manager. (31). pp.93-100.

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