Analysis of Coca-Cola's Business Management Strategies and CSR

This report provides an in-depth analysis of Coca-Cola's business management practices. It begins with an introduction to business management and its importance, followed by an examination of how Coca-Cola applies various business management approaches, including recognizing current business activities, preparing plans and task structures, management and administration, and evaluating employee performance. The report then delves into the different strategies employed by Coca-Cola to run its business effectively, such as growth strategy, product differentiation strategy, price skimming strategy, and acquisition strategy. Furthermore, it addresses the CSR (Corporate Social Responsibility) challenges faced by Coca-Cola, including building trust, cost-effectiveness, social accountability, and environmental factors. The report concludes with a reflection on the key takeaways from the analysis.

Foundations of
Business
Communication
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Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1................................................................................................................................................3
Business Management.................................................................................................................3
Application of business management approach...........................................................................4
Various types of strategies that Coca-Cola uses to run business effectively...............................6
CSR challenges............................................................................................................................7
Part 2................................................................................................................................................9
Individual reflection.....................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCE.................................................................................................................................12
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INTRODUCTION
Business management is a concept to manage entire activities of organization. It plays a
crucial role in developing organization's efficiency for improvements at high level. The present
report is based on understanding different approaches of business management of Coca-Cola. It
is one of the world’s famous soft drink providers based in the UK. Through this study,
techniques for implementing strategic planning including CSR challenges have been determined.
In addition to this, various types of strategies that can be used in organization to operate business
have been understood. Thus, approaches and processes used at the workplace are considered
here. Moreover, individual reflection to develop the skills of employees are presented through
this report.
PART 1
Business Management
Business refers to an activity of transaction of goods and services including enhancing
quality services to achieve effectiveness in organization. Including this, performance of these
business activities are recognized that generate ideas for further actions. However, manager of
Coca-Cola analyzes current position of firm including business profile (Hall and Ko, 2014) .
On behalf of which strategies for implementation and performance of entity is obtained It
includes various strategies including transaction of products, market research and dealing with
customers along with preparing strategic plans for recovering issues that occur at the workplace.
Moreover, it also involves the performance of workers and technologies to gain better quality
services. Hence, making decisions and developing strategies for the above mentioned activities
are considered as business management.
Understanding of the performance and employee’s coordination with each other leads to
gain better quality of soft drinks. In this process, it is valuable to aware societies and
communities by providing secured and healthy goods. Along with this, it is able to establish a
healthy relationship with consumers including agents, retailers and other business entities. It
influences long term sustainability of organization for increasing the productivity and
profitability of entity (Graafland and Zhang, 2014). Therefore, business management is the key
component for overall development of entity to make effective position in market that put a huge
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impact on the goods and services of organization. However, internal and external environmental
factors are also managed through business management approach. In this regard, manager and
owner of the company makes decisions for overcoming the issues as well as for enhancing
product’s value to pull consumers at a large scale.
Application of business management approach
Coca-Cola applies different approaches for better performance and enhancing quality
services of organization. It includes strategies related to development and analyzing product
value in the market. For management of business, all factors and components that are included in
entity are managed in an effectual manner. It is a useful technique for pulling customers and
implementing strategies for increasing efficiency of organization. In this regard, sustainability
and market demand for goods and services are affected (Eisenberg, Johnson and Pieterson,
2015). Therefore, applications for effective business management of organization can be
understood as follows:-
Recognizing current business activities: - It includes supply chain management,
technologies used in organization, market research to identify customer attitude towards soft
drink and comparison of business activities to other entity for example Pepsi etc. is determined.
Thus, manager of Coca-Cola analyses the present condition of firm that acquires knowledge
about market position also provides information to be focused for implementation as well
creating positive atmosphere (Adekola and Sergi, 2016). In addition to this, business activity
identification also involves analyzing relationship with public and different tools. This
application leads to organize actions and developing strategies for effectiveness and
sustainability in the market.
Preparing plans and task structure: - Business management approach is related to
prepare plans and task structure to be followed on. It involves variety of procedures and
standards in the business operations. Therefore, planning strategy is able to step forward for
creating framework as well that is liable for increasing strength to run organization smoothly. In
this regard, decision-making and forecasting is done through this process. It provides techniques
for implementing and managing business entity's activities. Moreover, scheduling and task
oriented strategy is performed through this application. It is useful for proper business
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management and measuring tasks including its assessment to reduce the risks that occur in the
firm. Thus, planning and task structural framework is determined as a smart idea for managing
business activities effectively (Tang-Lee, 2016). It influences creative atmosphere of firm to
meet the final objectives.
Management and administration: - Coca-Cola approaches business management
strategy through systematic management activity (Coca-cola Limited, 2016). It is related to
preparing policies, formulating, implementing and evaluating all systems and procedures of
business entity. However, it is a useful technique for optimum utilization of resources, applying
techniques for better quality services and preparing planning for coordination of employees for
enhancing enterprise's efficiencies (Vernuccio, 2014). Along with that, administration is
beneficial for proper business activities to reach the set targets and maintaining good relations
with consumers to present attractive tools for entity's efficiencies.. In accordance with this,
manager and administrator of soft drink company develops strategies and planning scheduling
for firm's effectiveness. It involves planning, organizing, directing and evaluating the
performance of organization to manage and develop a strong position in the market. Including
this, various ideas are generated through this stage for business operations and their
implementation.
Evaluating employee’s performance and their developments : - Organization meets
customer’s expectations by gaining supportive and effective performance of workers. Therefore,
business management of Coca-Cola is obtained through employee’s role and coordination for
increasing the quality services of soft drinks. It also includes preparing strategies for personal
and professional development of workers. It creates a positive environment of organization
which also reduces conflicts for planning ahead at the workplace (Lillqvist and Louhiala, 2014).
Moreover, performances. firm tries to develop their skills and have control over amiable
performance. It is useful for decreasing turnover ratio of company to sustain workers in the
organization. Therefore, effective contribution of employees remains helpful to accomplish the
project quickly.
Management of all business activities are possible by applying the above mentioned
techniques. It is useful for enhancing quality services and approaches for the entire development
of entity. However, business runs effectively and sustains its qualitative place in the market by
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facing competition. Proper management of organization leads to increase the strength and grab
opportunities to decrease weaknesses of firm that arise due to imbalanced transaction of goods. It
influences the productivity and profitability of soft drink provider organization for preparing
strategic plans and their implementation to create an effective environment of entity (Bargiela-
Chiappini and Nickerson, 2014).
Various types of strategies that Coca-Cola uses to run business effectively
Effectiveness of business is obtained by preparing strategies to run organization and
maintaining its good place in market. These strategies are of different kinds can be determined as
follows:-
Growth strategy:- After launching products in market, Coca-Cola prepares plan for its
development. It includes different factors to pull customers for services such as; using
advertising techniques, creative packaging and technologies good presentation of items, contact
with public to aware society regarding secured products' etc. Thus, organization focuses on these
factors to manage business entity efficiently (Miche and et.al., 2013). In this regard, advertising
techniques involves Tv, radio, media, email and other tools for developing strategies and
business's performance at high level. However, it increases strength to face competition and
sustain its position in competitive market for establishing good relationship with consumers.
Product Differentiation strategy:- It is related to determine product quality and tools for
enhancing demand for goods and services from market. In accordance to product differentiation
strategy, unique qualities and designs of products considers helpful for building brand loyalty,
and increases profit capacity of organization. Hence, soft drinks' qualities and features are
obtained through this strategic planning to attract consumers at high level. in addition to this,
various tools and techniques are applied for enhancing service qualities and maintaining product
value in front of competitors (Toth, 2013). However, it also acquirers knowledge about
production and distribution system.
Price skimming strategy:- Price determination is one the essential marketing tool that
impacts on market demand. Under this strategy, manager of Coca-Cola decides cost of goods and
services on the basis of expenses spend for raw materials and work in process. Thus, price
skimming strategy is able to set price of soft drinks' as per purchasing of raw materials and costs
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for advertising goods. In addition to this, manager of organization changes cost of products for
facing competition therefore strategies are prepared for making place in competitive market. It
includes comparing market position of Coca-Cola with Pepsi regarding products' pricing
(Mishra, Boynton and Mishra, 2014). On the basis of this comparison, for making effective place
in market manager changes costs of soft drinks'. Therefore, price skimming strategy is useful for
producing affordable goods to consumers.
Acquisition Strategy:- Strategic planning related to competition and taking competitive
advantage is determined under this system. Application of acquisition strategy is useful for
taking advantage of competition and implementing action plan for sustainability of organization.
In accordance to this, market research and position of Coca cola is obtained that is useful for
adopting technological and other changes to make products more effective (Vernuccio, 2014).
Thus, acquisition strategy leads to recognize competition and implementing action plans which is
able to sustain its market position.
Strategic plans are valuable for developing quality services and expansion of organization
at large scale. These plans move forward to decision making process and forecasting to achieve
growing efficiencies of entity. However, different plans and procedures are determined through
these strategies influences environment of firm to reach out customer expectation and its
maintenance (Gimenez, 2015).
CSR challenges
CSR stands for corporate social responsibilities which remains as key element for
successful business organization. It is business ethics quality that impacts on its reputation. It is
useful for increasing financial outcomes and performance of entity to aware society related to
soft drinks. In addition to this, it is beneficial for solving out customer issues and management of
risks occurs at workplace. It leads to create atmosphere of organization to implement changes in
action plans of entity (Lillqvist and Louhiala, 2014). It is core division of Coca cola for
company's developmental strategy. Through this responsibility, government legislation for
customers and societies are determined. Moreover, entity requires to face different challenges for
its effectiveness and development in different forms can express as below:-
Building trust:- It is challenge for Coca cola to build trust regarding product's security an
d effectiveness. Company has to apply different techniques for gaining trust and aware society
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for soft drinks'. It has to advertise and implementing strategic plans to launch and develop goods
to gain their attraction and attention towards product services. However, trust and brand loyalty
considers as difficult task for organization to make position in market. Therefore, CSR
interrelates with social responsibility standards (Gollenia, 2016). In accordance to this, various
factors are impacted that creates environment of entity to make place in market.
Cost effectiveness and social accountability:- CSR challenge is determined for Coca
cola regarding price of soft drinks' and services provided by organization. It is one the main task
for entity for focusing on customer interests and social accountability to protect consumers by
providing healthy and secured goods. Therefore, social corporation responsibility of entity
impacts on society and community's loyalty towards brand and resource allocation. It is related
to concentrate on buyers' economic level as well creating image of products at corporate level.
However, it interrelates with social issues and corporate affairs to be faced (Hall and Ko, 2014).
In this regard, varieties of things are determined for cost effectiveness and sustainability of firm
in market.
Environmental factors issues:- Coca cola has to face challenges related to environment
and its factors including production and distribution of goods, political, socio-cultural,
technological and legal issues. Therefore, focusing on all these components present atmosphere
of organization related to business activities (Filatotchev and Stahl, 2015). In this regard, social
responsibility and efficiency in working with ethics leads to make position in market. It is
determined that providing healthy and secured goods to customers influences number of demand
to aware society at high level.
Change in employee behavior:- Employees interest and interest for performing job is
main challenge for Coca cola. In accordance to this, creating corporate environment for workers'
performance is valuable for organization to reach out goals. Circumstances occurs due to
changes in quality performance of workers (Kitada and Ölçer, 2015). Therefore, CSR has to face
problem because of lack of coordination of workers to accomplish task. It is considered that
workers' performance impact on organization's effectiveness. It impacts on business profile and
performance as well interrelates with market position of company.
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PART 2
Individual reflection
Strategic plans made by manager of organization has increased my skills. In accordance
to this, entity organized different development programs for effectiveness and increasing
efficiencies. Therefore, performing job at workplace me leads me for great contribution in team
building. Including this, varieties of skills and implementation is analyzed. In accordance to this,
working in group encourages my working efficiencies and different qualities such as punctuality,
sincerity for performance, getting satisfied with job etc. I learned various techniques to
communication and contributing at workplace. In addition to this, I learned to solve out problem
and specific management activities to create balance. It increases my personal and professional
abilities for creating effective atmosphere of workplace. However, by comparing current and
previous performance for organization, it is determined that I performed better than last time
including less mistakes are obtained in quality performance.
Team building strategies to work with group enhanced my communication skills. Under
which, sharing ideas, opinions, views and expressions got improved. I contact with team
members for support and maintaining group's effectiveness. It establishes my good relationship
with group members and increases ability to help others. Along with communication, I enhanced
my listening abilities and concentrating on listening first about problems and analyzing issues. It
is useful for my personal development. Hence, communication skills are improved through team
work and contacting with group members.
Including communication skills, I enhanced my research qualities. It influenced my
ability for using search engines and effective qualities to implement technological knowledge. I
acquired information related to searching and solving issues. In addition to this, varieties of
techniques learned by me for getting solutions and tricks to overcome problems. It influences my
supportive behavior for team building and contacting with other members. However, I also learn
abilities to deal with customers including techniques to analyze market. Along with method to
getting feedback from customers learned that impacts on increasing quality for creating positive
environment of organization.
However, taking advantage of training and development programs, I improved my
various abilities and qualities for team building and balancing between personal and professional
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behavior. It increased my strength to face problems by implementing action planning and getting
information from various tools and technologies. Moreover, I learn to do not hesitate with issues
rather to face them. In this regard, problem solving skill is developed to face issues and making
decisions to apply processes for effective presentation. However, various skills are developed
through planning strategies and its implementation. Further, I learned to work with others
effectively, it includes my other qualities such as punctuality, sincerity and working hard.
Overall, I learned how to support team and creating own value for team building.
In addition to this, as per performance evaluation, it is considered that I increased my
working efficiencies for working in team. It increases my abilities regarding environment and
contributing in group effectively. I improved my working abilities to solve out issues and
communicating with other people including presenting organization's effectiveness to customers
at high level. Therefore, strategic plans and their implementation remains helpful for improving
my abilities related to contribution and creating team building. However, personal and
professional development get improved through this strategies. Increasing in working
performance impacts on impacts on creativity and effectiveness in qualities for implementing
skills.
According to critical evaluation, it is determined that I improved my various skills such
as communication, listening, problem solving and contributing for team building etc. Except
these all, it is required to focus on other implementations for example, numeracy. It is recognized
that theoretically I increased my qualities and working efficiencies. But, practically, I would like
to learn more. In accordance to this, organization should organize training program for
increasing numeracy and data collection methods. It includes identifying numbers and balance
between production as well distribution of goods. Along with I like to implement action plans for
business strategies and competitive strategies for developing strategies of entity.
In this process, numeracy can be learned by attending training and development as well
coordinating with other employees. Preparation of action plans for implementation is useful for
acquiring practical knowledge related to business and competition. However, various tools and
techniques can be learned for implementing action plans. It is valuable for developing strategies
and improving working performances. It would be increased my learning abilities as well
qualities to gain overall performance theoretical and practical. I can increase my work related to
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performance and data interpretation. It would be effective for business organization. Thus, it is
determined that strategic plans are valuable to learn entire activities of business and contributing
for team building. By learning numeracy, I can learn entire performances and quality services for
practical knowledge and ability improvement for organization's effectiveness. Moreover, my self
confidence and learning attitude would be effective by this action plan. Therefore, improving in
service qualities and performances, I can contribute at high level for organization's effectiveness.
In addition to this, various qualities and work performances can be learn that influences
effective coordination for team work. It also impacts on my personal and professional
development. Therefore, taking advantage of training and development programs provided by
organization is helpful for me to increasing in working abilities as well better coordination for
group performance can be obtained.
CONCLUSION
The report is concluded that business communication is key component for business
management. Applications for effective sustainable business management are determined. In
addition to this, varieties of strategies and strategic plans are considered for implementing
business reputation in market. Therefore, society and community importance for increasing
efficiency of Coca cola is recognized. In addition to this, approaches for business management
and their developmental tools are analyzed through this report. Moreover, different types of
strategies prepared by manager of organized here that impacts on company's reputation in
market. Along with impact of strategies on individual reflection including quality performances
and skill development are determined. In this regard, learner of the study acquired knowledge
related to business management and effective business planning to implement features are
considered.
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Miche, M. and et.al., 2013. In-vehicle application platform for vehicle-to-business
communication. U.S. Patent.
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Graafland, J. and Zhang, L., 2014. Corporate social responsibility in China: implementation and
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Online
Coca-cola Limited. 2016. [Online]. Available through: <http://www.coca-colacompany.com/>.
[Accessed on 14th February 2017].
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