Digital Technology and Hotel Hilton: A Business Management Report

This report examines the application of digital technology within Hotel Hilton's business operations, focusing on project management and its impact on achieving business objectives. The report begins by outlining the aims and objectives of the project, emphasizing the importance of digitalization in enhancing efficiency and customer satisfaction. It then details the project management plan, including risk management and scope definition. A work breakdown structure and Gantt chart are utilized to provide a time frame for the project. The report also explores the research methodology, including primary and secondary data collection methods used to evaluate the effectiveness of digitalization. The valuation of project results and recommendations for future improvements are presented, followed by a reflective report summarizing the key findings and conclusions regarding the benefits and challenges of digital transformation within the hotel industry. The report concludes with a discussion of the role of technology in improving the hotel's competitive advantage.

Managing a successful
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives...............................................................................................................1
TASK 2............................................................................................................................................2
P2 Project management Plan.......................................................................................................2
TASK 3............................................................................................................................................4
P3 Work break down structure and Gantt chart to provide time frame work............................4
TASK 4............................................................................................................................................6
P4 Research by implementing methodology...............................................................................6
TASK 5............................................................................................................................................8
P5. Valuation of project results...................................................................................................8
TASK 6..........................................................................................................................................14
P6 Recommendation and Suggestion for the project................................................................14
TASK 7..........................................................................................................................................15
P7 Prepare a reflective report....................................................................................................15
CONCLUSION .............................................................................................................................16
REFERANCES..............................................................................................................................17

INTRODUCTION
In the modern era, a business process mainly focus on analysing the market place and
thus targeting the market so that aims and objectives can be achieved in an effective manner
along with the competitive benefits. For the competitive advantage, it is highly essential to
formulate effective plans and strategies. An organisation can make their plans and policies more
operative by the innovative ideas with the help of digitalisation and large group of customers can
be acquired with the help of latest technology (Baiden and Price, 2011). Modification and
development of the products is a process in which company can satisfy customers in maximum
level. Company chosen for this report is Hotel Hilton who is specialised in providing services to
the customers in an effective manner. Topics covered under this report are aims and objectives of
the business process and other techniques utilised to analyse and collect data for interrogating
results and outputs.
TASK 1
P1 Aims and objectives
In the current scenario, everything is becoming dynamic and flexible in nature and
specially a business process due to social trends and changing demands of the customers.
Therefore, it has become very important to adopt the latest technology so that productivity and
other operations can be carried out in an effective manner and large amount of customers can be
added in the account of business process (Chang, Walters and Wills, 2013). This in turn majorly
helps in gaining lead position in competitive market. Business tasks can be achieved and can be
more smooth by the adoption of digitalisation process. Digitalisation process helps out in
providing cloud storage where the data and essential information can be stored so that they can
have back up and high security of data. Moreover, the process of digitalisation enables a firm to
maintain effective communication channel so that information can be channelised among the
staff members and also it reduces the chances of error like duplicacy of work and many more.
Hotel Hilton can adopt the latest technology so that satisfaction level can be maximised
regarding customers and they can make long lasting relationships with them. Service can be
more effective by new ways like providing smart cards for the room which can be easily
operated. Moreover, various ways can be adopted like universal remote in their smart phones or
making wash-rooms more attractive and many more (Sparrow, 2012).

Topic- Carrying out of Digital technology – Hotel Hilton Case Study
Background of Project
Every business process has some common motives and they are development according
to the external nature and marketplace and expanding their operations so that more customers
can be added into their account. For the competitive advantage, every industry whether it is small
or large scale industry seeks out for the opportunity of adopting latest budgeted technology so
that more market share can be acquired along with group of customers. Expected surveys and
feedbacks can be obtained and they can be modified with the help of digitalisation process. Due
to regular changing in demands of the customers, it is highly essential to keep the old records for
the preference and other purposes like future decision making process (Doherty, Ashurst and
Peppard, 2012).
Aim: Latest technology utilisation enhancement.
Objective:
 Taking measurement of results of digitalisation process and its applications
 Obtaining the real value of the digitalisation process
 Actual needs and and wants of the process of digitalisation in current operations
Research Question:
 Does an organisation gets the effective and expected outcomes by digitalisation?
 In what ways digitalisation helps to achieve the major purpose of administration?
 How much percentage of efficiency has been increased after applying digital technology
in current operations?
TASK 2
P2 Project management Plan
In this approach help is being provided to the interrelated groups and concepts so that
determination and evaluation can be done so that major step can be taken towards set ups and in
turn this makes easy to attain the goals and objectives of the firm. Several activities and tasks are
important to perform while conducting a research as it aids in maintaining the coordination and
balance among them but that will only happen when the upcoming stages have been planned
(Gido, Clements and Clements, 2014). Determination of particular elements which can be used
as standard scale for the whole examination process and they can be like cost, quality, budget,

scope and many others. Various elements which are being utilised by describing the operations
scale by the help of digitalisation and they are explained below:
Research's Nature: This process contains high value as it is used in examination of the
operations and thus can aid an organisation so that growth and success can be attained. By the
help of online options concern can be safeguarded in the market place by implementation of the
digital methods within code of conduct and other several policies which can aide in delivering
customer support services. Due to the collection of huge and important data, complexity occurs
in the nature of research study and thus it make digitalisation to improve the complexity in
positive nature (.Griffin and Pustay, 2012).
Risk In Management: Various activities will be conducted which will help researcher to follow
the guidelines and make the study more effective and those activities are like collecting of
essential data, choosing the sensitive source of information, interpretation and many others
(Young, 2013). Researcher who is conducting research needs to make sure that methods which is
being selected should be sensible and appropriate in nature so that if any situation arrive of
failure then it can be avoided and thus for upcoming can be avoided because research involves
high risk of nature.
Scope: Essential data is being collected from the authenticated resources and thus this make them
wide in nature and moreover various other section are also included like digitalisation and many
others.
Time: In order to make decision process more effective, sufficient time is required so that every
important part and other elements can be discovered and noted down while gathering the vital
information regarding research. Time is being needed in order to interpret the data so that it can
give effective and expected outcomes (Jeston and Nelis, 2014). Researcher needs to make sure
that every essential and appropriate elements which are related to the study needs to be covered
up before presenting it in front of clients because clients expect to get the expected information
from on genuine source and this can affect the relationship in positive manner.
Communication: There are certain elements which are must to be present in conduction of
research and most important is exchanging of effective thoughts and ideas within themselves.
Effective communication skills are needed along with the efficient channel so that every element
is being covered up and also they are explained with the authenticated resources, this needs to be
made sure so that better outcomes can be obtained (Kerzner, 2013).

Quality Control: It is essential for a researcher to present their studied data with the appropriate
data attached with genuine sources. High quality work is presented, should be ensured so that
quality of investigation can be enhanced.
Report can be called effective when it is ensured that actual demands and wants of the
customer can be fulfilled with the help of appropriate elements. Inspection and data collected
will be appreciated if all the resources and elements are available and present (Kowalkowski,
Kindström and Brehmer, 2011).
TASK 3
P3 Work break down structure and Gantt chart to provide time frame work
Essential role is being played by the strategies of marketing so that goals and objectives
can be attained in effective manner. In order to achieve all the tasks and objectives within
allocated time, work breakdown structures and Gantt Chart are helpful so that better outcomes
can be attained in effective manner.
Work Breakdown Structure:
This is a framework which is interrelated with attaining all the enterprise process and
tasks can be divided into equal ratios within desired time frame. Every business process adopt
this kind of approach so that aims and objectives can be obtained within desired time frame.
Work breakdown structure is mainly beneficial for the staff members as it helps them to reduce
the load of work and delegate the tasks and objectives so that result obtained in the favour of
their expectations (Meredith and Mantel Jr, 2011). Moreover, this kind of approach can be used
by the company who are conducting their operations on either large scale or they have complex
operations to perform, this will indeed help them to make the procedure ease in nature and also
allows them to perform activities in effective nature. Hotel Hilton is mainly using this kind of
approach in order to manage the complex activities and operations among staff members (The
Work Breakdown Structure. 2015). This will not only allow them to achieve the tasks and
objectives but also will make them upgrade their set of skills and knowledge so that they can
give output as high performance work.

Illustration 1: Work Breakdown structure
(Source: Work Breakdown Structure, 2017)
Gantt Chart:
In order to complete all kind of business operations this approach is
extremely effective. In simple words, Gantt chart is a horizontal bar which
was invented by scientist Henry L. Gantt in 1917. Gantt chart is basically a
binocular which gives a clear vision of project status but the issue is that it
does not tell about the tasks which are interrelated to each other. Gantt
chart provides the information which is necessary for changing and
adopting the changes in market place and in organisational environment as
well (Myers, 2013). It basically works on the principle of staff members which
provides several methodologies for achieving the tasks and objectives
within business operations so that company's vision can be obtained in
effective and efficient manner. So this kind of approach is basically used by
the Hotel Hilton so that operations and other activities can be performed in
effective manner within tenure so that it can give competitive advantage
and acquiring large amount of customers.

TASK 4
P4 Research by implementing methodology
Certain plans and strategies needs to be made while conducting a research so that various
benefits to the enterprise can be acquired. With the help of various methods logical output can be
observed by the investigation. Moreover, judgement can be taken by the authorities in order to
create effective and smooth working environment so that high performance can be seen within
employees (Peppard and Ward, 2016.). Two methods are used to conduct the research and they
are explained below:
 Primary
 Secondary
Both the methods can be utilised so that it can make decision making process more effective and
efficient so it can be sustained for long period of time. Hotel Hilton is applying both the methods
in order to collect the valuable data and determine the ways by which the digitalisation can make
the performance level high (Polonsky and Waller, 2014).
Primary Data: When the high accuracy is being required by the company, primary data is being
used because this data is being formulated for the first time. Various tools and techniques are
being used to gather the data and those can be like questionnaire, interviews and observations
and many more. This enables company to gain the data with the high accuracy and even
authenticate data as well. Moreover this allows researcher to fulfil his\her actual needs and wants
so that maximum satisfaction level can be gained (Putnam and Myers, 2013). Authorities of
Hotel Hilton has adopted this kind of technique so that surveys and feedback which are taken

form the customers can have much more effective outcomes. This kind of technique is used by
managers in order to formulate questionnaire and also 40 candidates who have responded within
marketplace (Rosemann and vom Brocke, 2015).
QUESTIONNAIRE
Analysation needs to be done by the managers of Hotel Hilton so that their formulated plans
and strategies can be more effective and thus an appropriate questionnaire can be prepared so
that execution of plans can be attained. Research is being executed by the 40 person or we can
say co-defendant from the present marketplace. Random method of sampling is being used by
the researcher while gathering the data.
Name:
Age:
E-mail:
Sex:
Question 1: Does sustainability is obtained from the digitalised business process?
a)Agree
b)May be
c). Don't know
Question 2: Is digitalisation is fruitful in terms of pre set objectives in Hotel Hilton?
a). Yes
b). No
c). Don't know
Question 3: Did digitalisation is ever being used by the business process?
a). Strongly yes
b). Yes
c).May be
Question 4: Whether objectives can be earned of enterprise procedure within period of
time?
a). Positive
b).Negative
Question 5: Do You feel that Modification is required in operations of Hotel Hilton ?
a). Positive

b). Negative
c). Can't say
Question 6: Whether data can be more secured with the implementation of
methodologies ?
a). Positive
b). Negative
c).May be
Question 7: Does digitalisation has it affects for long period of time ?
a). Positive
b). Negative
C).Neutral
Question 8: Whether those changes will be applied in the operations for changes by the
mangers of Hotel Hilton?
a). Agree
b). Disagree
Question 9: What kind of methods needs to be applied so that proper designing of
commercialism modular ?
a). Traditional
b). Modern
Secondary Data: In this kind of approach information which is valuable will be gathered and
secured so that it can be utilised when there is high need. In order to collect the authenticate data,
various ways are being introduced like magazines, newspapers, internet and many more and also
when the data is being gathered it is essential to acknowledge the genuine sources from where
the data is being extracted (Saunders and Lewis, 2012).
TASK 5
P5. Valuation of project results
In order to obtain the growth and success in the marketplace, results which are acquired
are used suitably (Smith, Gonin and Besharov, 2013). This is essential for Hotel Hilton to access
the data used by the researcher.

Question 1: Does sustainability is obtained from the digitalised business process?
a)Agree 34
b)May be 05
c). Don't know 01
a).Strongly
recommended
b). Recommended c). Don't know
0
5
10
15
20
25
30
35
40
34
5
1
Series1
Series2
Series3
Series4
Interpretation: In this, 34% of the candidates are in the side of yes whereas 5 of them are only
may be side and 1 is being neutral.
Question 2: Is digitalisation is fruitful in terms of pre set objectives in Hotel Hilton?
a). Yes 38
b). No 01
c). Don't know 01

a). Yes b). No c). Can't say
0
5
10
15
20
25
30
35
40 38
1 1
Series1
Series2
Series3
Series4
Interpretation: 38 candidates out of 40 has been approved for digitalisation for attaining targets
of firm while 1 does not agree and rest does not have much knowledge about it.
Question 3: Did digitalisation is ever being used by the business process?
a). Strongly yes 28
b). Yes 08
c).May be 04
a). Strongly yes b). Yes c).Can't say
0
5
10
15
20
25
30 28
8
4
Series1
Series2
Series3
Series4
Series5