BNU BA (Hons) Business Management FY021 CW1: HR, Finance Case Study

This assignment solution addresses key aspects of business management, focusing on a case study related to Starbucks. The content includes an analysis of the role of Human Resource managers in motivating employees, discussing relevant HR theories such as the Resource-Based View, General System Theory, Maslow's Hierarchy of Needs, and Herzberg's Two-Factor Theory. Furthermore, the assignment delves into the importance of financial functions within an organization, highlighting their role in financial planning, investment, and stability. It also examines the responsibilities of financial managers in areas such as funds raising, allocation of funds, and profit planning. The assignment provides a comprehensive overview of the subject matter, offering insights into both HR and financial management practices within a business context.

BUSINESS MANAGEMENT
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Table of Contents
TASK 2 ...........................................................................................................................................3
Covered in poster.........................................................................................................................3
TASK 3 CASE STUDY..................................................................................................................3
Role of Human Resource manager to motivate the employees...................................................3
Discus the theories of HR and motivation...................................................................................4
TASK 4 FINANCIAL MANAGEMENT........................................................................................4
Importance of financial functions................................................................................................4
Discuss the role of Financial managers in an organisation..........................................................4
REFERENCES................................................................................................................................5
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TASK 2
Covered in poster
TASK 3 CASE STUDY
Role of Human Resource manager to motivate the employees
Managers of the human Resource plays a vital role within an organization as they can
motivate the employees by performing activities that can helps them to increase the quality of
work balance for their staff members. In the same way, the firm's climate can increase as well as
directly impact the productivity within a positive way. The Mangers of the human Resource
understands that the motivation is directly impact the performance of the individuals. It improves
their performance, as mention below there are some techniques that can be put into the practice.
Implement performance goal (Dwyer. and Hopwood, 2019)
One of the most effective way to boost the morale of the employees is performance goal as here
the reward can be offered within several ways such as career progression, bonuses, prizes and
many more. In order to achieve the positive outcomes ,it is necessary that target can be ambitious
that can be stimulated the productivity. Managers needs to understands that the goals must be
realistic as sometimes unrealistic goals sometimes causes reverse effects as well as generate
issues among each other to staff members.
Invest within training
Training is considered as one of the vital tool to encourage the improvement within the
performance of the employees and also aids in motivation. It is also considered as a form of
appreciation and recognition. Mangers needs to take care that they will invest in professional
courses and improves such as within their results as well as also has a clear incentive to remain
within the Starbucks.
Provide open as well as transparent communication channels
Starbucks's HR managers must be willing to talk the employees regarding any issues such as
anxieties, frustration, office, any other types of problem must be shared so that they are deal with
that and unable to cause the negative effects to the firm. Within this way it can be possible to
monitor incidents as well as tries to solve them so that these cannot be effect negatively.
Stimulate creativity
Innovation can be only applied by creativity as HR managers must be afraid to adopt various
techniques that are helpful for this process. As this process needs Flexibility within order to
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thrive. Firms like Facebook implemented a program known as ''Hackamonth'' as it enables
consumers to work on work within a different tram as well as project for a month. Within this
way integration between the several teams stimulated as well as employees are capable to have
new experiences and perspectives from their seniors (Bovée, Thill. and Raina, 2016)
Provide Constant feedback
Feedbacks are necessary for every firm as Starbucks is also implement this strategy as it
indicates to the workers that which part of their work are satisfactory as well as which parts
needs to be improvement. This can be done both in formal and informal way. It is also noticed
that this activity is also important to the Starbucks's point of view as what form can be expect
from the employees. And how they needs to work to increase on the part where they are lacking
of.
Discus the theories of HR and motivation
Theory of HR
Resources based theory – It is proposed by porter in 1980 which state that firm success as
distinctive competence as what organisation does well. also, competitive advantage depends on
relationship between environment opportunity and firm distinctive competence. It assumed that
employee is rare resource and valuable. Thus, competitive advantage can be gained by
improving employee performance.
General system theory - it was proposed in 1936 which state that all system has some elements.
They are input, output and feedback. Similarly, input is employee energy and HR is component
of general system
Theory X and theory Y- the theory is based on assumption for their workers. Theory X state
that manager believe most employee do not like work whereas theory Y manager believe that
employee who want to do best for company will direct themselves in right way.
Maslow's hierarchy of needs is consider as one of the best theories of the motivation. As
Maslow’s theory is known as the five tier model regarding the needs of the human . Needs hat
are lower down satisfied before and then people can attends next higher level needs.
Physiological needs- These are the first most needs that can be accomplished as individuals need
them for survival as it vital for their living. For example water, food, breathing and homeostasis.
Security and safety needs- After the physiological needs to be completed then at second level of
the Maslow's are focuses on safety and security needs after the basic food and water needs. They
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needs safety in their day to day life . Such as financial security, emotional security ( social and
employment welfare) social stability, safety against any accidents or injury.
Social needs- These are the needs that comes after physiologic and safety needs such as love,
belongingness ,acceptance and many more. At this level, the needs such as Romantic
attachments, Friendship, Family, community groups, social groups and many more. These are
the needs can be fulfilled to avoid the problems such as depression, loneliness as well as anxiety
and many more (Coffelt, Baker. and Corey, 2016)
Esteem needs- These are the needs where appreciation as well as respects matters. When all the
three bottom needs are satisfied then this needs can be satisfied as it is vital for the human being
to gain the respect as well as appreciation from others.
Self Actualization needs- This is the need that can be satisfied at the peak as here the people need
to accomplished their potential as the human beings. Here there is a full utilization of
capabilities, talent and many more.
Herzberg Two Factor Theory of motivation
This theory of motivation tries to get motivation within their workplace, this theory is all about
to boosts the employees. Two factors are as follows
Hygiene factors – These are the factors that are necessary within the job regarding the existence
within workplace. It does-not leads to the job satisfaction for long term but also if these factors
are absent than leads to the dissatisfaction.
Motivational factors- They leads to the motivational factors as because of these factors they
motivate the employees as it includes recognition ,sense of achievements, responsibility and
many more. These are the factors that are involved within performing job.
TASK 4 FINANCIAL MANAGEMENT
Importance of financial functions
In an organisation there are various types of financial functions which is performed. It
helps in analysing financial performance and taking decision. thus, there is great importance of
financial functions in Starbucks as well. they are identified as below :
They can identify the needs regarding finance as it aids to know that how much requirement of
initial capital and at the same time how much require to raise (Thomas. and Stephens, 2015)
Identify sources of finance- Once firms needs to know where they have to raise then needs to
raise the areas where they get borrow such as from shareholders.
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Determining asset- management policies- These are the functions that will control both the cash
and non cash assets
Carrying on negotiations with outside financiers- They also need to carry negotiations with
externals to arrange for the extra financing that are needed amount in time.
Investment- As the funds are raised than its time to invest as these are decisions that can be done
within a manner where a business get the higher returns.
It motivates the employees to save money as that helps them within personal financing planning.
It aids firms within planning as well as helps them to make decisions that are known as financial
decisions.
It also provides stability to the Starbucks as when some elements regarding finance process break
down firms as well as economy into the recession. It is noticed that all the facets of the global
economy rely on the finance.
Apart from it, financial function helps in doing financial planning. through that, it
becomes easy for Starbucks to find out what asset and resources are required. Also, how much
funds are to be acquired in it. Moreover, it assist organization in improving financial stability by
showing them way of how to invest and what amount needs to be invested. thus, it provides
economic stability to firm in such a way that there is high growth in it. besides that, financial
function motivate staff to save money by doing financial planning. so, basically main role of
financial function is to assist and do financial planning. in addition, it estimate cash flow
requirement and how much cash will inflow in Starbucks thus, on basis of that decision are
taken. On the basis of sales forecasts, the financial managers will have to draw a plan to borrow
funds from external sources. Such debt capital will add to the firm’s own cash resources and thus
improve its financial position. External capital may be obtained by borrowing funds from
commercial banks. They can identify the needs regarding finance as it aids to know that how
much requirement of initial capital and at the same time how much require to raise. So, in this
way entire financial planning is done which makes it improve financial performance of firm and
maintain stability is finance (Dwyer. and Hopwood, 2019)
Discuss the role of Financial managers in an organisation
A Financial manager is a person who can take care for all the vital functions of a firm.
Here the person maintain a far farsightedness to assure that the funds are not utilized within the
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most effective method. The actions of the finance manager of Starbucks directly impact the
growth ,profitability as well as goodwill of the entity.
Mention below are the main function of a Financial Manager
Funds raising- In order to meet the commitment of the business it is vital to have enough amount
of liquidity and cash. It is noticed that the firm can raise funds through the way of equity as well
as debt. It is also one of the accountability of the manager of Starbucks to decide the ratio
between equity and debt. It is also vital to maintain a good balance between debt as well as
equity.
Allocation of funds
As once the funds are raised by various channels then the next vital function if Starbucks's
manager is to allocate the funds as funds must be allocated within a manner so that are utilized
optimally. To allocate funds within the best possible manner as mention some of the points
The size of the company as well as its capability regarding growth.
Modes through which the funds are raised.
Asset’s status as they are short term or long term.
These kinds of financial decisions are indirectly or directly impact other managerial activities.
Thus, formation of proper allocation of funds and good asset mix is consider as one of the vital
activity.
Profit planning- It is considered as one of the prime function regarding any business. Firms
need profit for sustenance and survival. Profit planning is considered as one of the proper
utilization of the profit generated by the Starbucks's (Bovée, Thill. and Raina, 2016)
Profit arises because of the several factors such as industry competition, pricing, mechanism of
demand, supply, cost. These are the vital factors that enhances the profitability of the company.
Through fixed factors of production there is incurred fixed factors such as machinery and land.
Understanding Capital Markets
Shares of Starbucks are traded on stock exchange as there is a regular buying of securities. Thus,
it is a clear understanding regarding capital market that is vital function of a financial manager.
As it is noticed that when within stock market these securities included a huge amount of risk as
thus financial managers of Starbucks's needs to understands as well as calculates the risk
included within debentures and shares.
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It's up to the financial managers of the Starbucks's to distribute the profit of the firm. Several
investors are not like the company to distribute the profits among the share holders
Finance sources
Bank loan- it is most common source of finance in which company gets loan from bank at
affordable interest rate for long time period. Here, they have to keep security deposit for it. this
is a long process in which cost incurred is high as well.
Financial institution- this is also a source where business obtain funds from institutions at high
interest rate as compared to bank. The loan obtained is within quick time.
Investors- here, company obtain funds from investors who are interested in getting higher return
on investment. Thus, they buy shares of company and invest in it.
IPO- initial public offer is source of finance in which organization obtain funds from public.
They issue share at fix price and allows public to buy it.
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REFERENCES
Books and journals
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Coffelt, T.A., Baker, M.J. and Corey, R.C., 2016. Business communication practices from
employers’ perspectives. Business and Professional Communication Quarterly.79(3).
pp.300-316.
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Nickerson, C., 2015. The death of the non-native speaker? English as a lingua franca in business
communication: A research agenda. Language Teaching.48(3). p.390.
Thomas, G.F. and Stephens, K.J., 2015. An introduction to strategic communication.
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