University Assignment: Business Process Management Presentation on IBM

This presentation provides a comprehensive analysis of IBM's business processes, focusing on its organizational background, innovation strategies, and the challenges it faces. It explores the problems IBM encounters, such as innovation barriers and the need for long-term business planning, and outlines the company's responses, including new policies, awards, and learning ideologies. The presentation delves into the evaluation of investments using a balanced scorecard, highlighting the importance of sustainable innovation and the role of learning in employee development. It introduces IBM's work-apart, work-embedded, and work-enabled learning frameworks. Critical success factors for IBM's innovation model are identified, and recommendations are provided to avoid innovation barriers. The presentation concludes by emphasizing the significance of learning from failures and developing long-term plans for sustainable innovation. This analysis, available on Desklib, is a valuable resource for students studying business process management and related fields.

Name of the Student:
Name of the University:
Business Process Management

Presentation Outline
This presentation is based on
the analysis of the case study
of IBM.
The presentation starts with
the overview of the company,
its operations and functions in
the IT industry.
The later part of the
presentation deals with the
analysis of the problems
faced by the company and
possible solutions for the
same.

Introduction
Continuous improvement
is important for any
organization to survive in
the market.
In addition to
improvement, innovation
is also a necessary
attribute for IT companies
(Taran et al. 2016).
IBM is an IT company that
grows with continuous
improvement and
innovation.

Organizational Background
International Business
Machines Corporation (IBM) is
an internationally acclaimed
information technology
company that deals with the
manufacture and sale of
various IT products like
computers, computer
software, microelectronics and
digital storage systems (Nylén
and Holmström 2015).
IBM has established itself as
one of largest IT companies in
the world in terms of revenue
and annual profit.

Organizational Background (Contd.)
IBM is based in Armonk, New York, USA.
In 2004, IBM generated a revenue of $96.3 billion with the profit
margin settling around $8.4 billion (Etzkowitz and Ranga 2015).
The total number of employees and stakeholders of the
company have surpassed the 1 million mark in 2005 itself.

Leadership Team

Problem Faced and Purpose
In spite of having extensive business planning and investment in
the research department of the company, there are a number of
problems and challenges faced by the company (Nylén and
Holmström 2015).
However, the company’s innovation and business policy means it
is always ready to face challenges and make suitable innovations
and change management policies to address these challenges.

Problems Faced and Purpose
(Contd.)
The purpose of the company is to learn from
mistakes and make better business
decisions in the future.
The first purpose of the company is to
identify the mistakes that resulted in
disasters or failure of the projects (Zhang,
Kandampully and Bilgihan 2015).
Next, the company wants to prepare a
suitable plan for the development of new
business and innovation framework that will
not repeat previous mistakes.

Innovation Barriers
The main issues the company
has faced are related to
innovation barriers.
The company invests a huge
amount of their annual revenue
in the innovation sector.
In 2004, it was found that the
company invested around $6
billion in the innovation
department (Nylén and
Holmström 2015).
The company strictly follows
the policy of continuous
innovation in order to always
stay ahead of the competitors
in the market.

Innovation Barriers (Contd.)
Some of the main innovation
barriers the company faces are
explained in the following slides.
The business management
system of the company mostly
emphasized on short term
business plans rather than
planning on designing long term
sustainable business strategy
(Taran et al. 2016).
IBM stated that one main
problem was that they were
mostly occupied on current
markets and offerings rather
than focusing on entering new
markets.

Innovation Barriers (Contd.)
The business model of
IBM was based on
establishing sustained
profit and revenue rather
than growing on the
existing revenue and
increase the profit
margin every year.
The company also
lacked sufficient insight
of the market, especially
the embryonic markets
that were only growing
(Zhang, Kandampully
and Bilgihan 2015).

Lessons Learnt from the
Barriers
Since the challenges faced in the innovation and business
model, the company has learnt some major lessons and has
taken suitable steps to avoid such barriers in the future.
The company realized that simply making investment in
innovation department does not ensure success (Taran et al.
2016).
Many of IBM’s ventures and projects failed due to lack of
proper execution plan and business model.