Strategies for Innovation and Motivation at TwittleBook

This assignment focuses on developing a motivational program for TwittleBook employees to enhance innovation and regain market position amidst competition from FaceSpace. It identifies intrinsic motivational factors such as autonomy, acknowledgment of skills, and opportunities for growth. The proposed motivational programs include creating a positive environment for idea sharing, providing rewards and incentives, acknowledging individual achievements, and enhancing professional efficiency through skill development. The implementation plan involves meetings, weekly activities with presentations, feedback sessions, and supplementary training. The potential impact includes improved employee retention, enhanced interpersonal skills, better teamwork, and increased self-esteem. Furthermore, the report suggests creating an entrepreneurship-based team within TwittleBook to foster innovation, outlining the team construction, selection process, communication plan, and product development process, emphasizing collaboration and continuous improvement based on consumer feedback.

Running head: BUSINESS MANAGEMENT
Business management
Name of the Student
Name of the university
Author note

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Assignment 3
Introduction:
In the recent decade , for establishing reputation in the business field, the business
strategies must be innovative enough that highlight the quality of human resources (Mittal
&Dhar 2015). In the market of competition, twittlebook and face space has launched their
current update in the social media. In order to enhance the innovation and creativity as well as
assisting twittlebook to retain twittleebook, a motivational program would be planned for
employees for yielding the best performance.
The motivation for innovation:
A considerate number of motivational factors are identified at the individual level that
could assist in driving creative production. In the recent scenario, the main motivation factors
(intrinsic) for the employee of twittlebook are the providing autonomy to each employee, action-
friendly rather than bureaucrat responses, acknowledgment of individual’s knowledge and skills,
and providing a platform to flourish their talent and goal origination. As discussed by byMaet al.
(2013) empowering each employee for their innovation identified as one of the strong characters
of the leaders for driving the energies of the employee towards innovation. An author suggested
that a significant number of employees lost their creativity because of the complexity of the job
or minor errors in the job place (Mittal &Dhar 2015). Therefore, giving the opportunity for
gaining the understanding of the job, resolving the problem with the cooperation of other
employees, the practice of giving feedback is identified strong motivational factors for the
employee's place (Mittal &Dhar 2015).

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Motivation Program:
According to Ma et al. (2013), an increase in the motivation for creativity in business
field contributes to improved performance, raise moral and boost productivity. Hence, for
motivating the twittlebook employees, the first program would be the creation of a positive
environment for employees to show their innovation. It can be done through idea sharing,
collaboration, acknowledging skills of employees for creative strategies that further enhance the
process of regaining the reputation of twittlebook in social media. The second motivational
program would be giving rewards and incentives to each employee for their creativity. It can be
done by creating individual incentives or team incentives for employees in the form of money,
gift card, flexible shit timing or vacation days (Mittal &Dhar 2015). The third motivational
program would be acknowledgement of individual achievements and celebrating through star
awards or giving special credential for each employee in order to highlight their skills in front of
everyone (Mittal &Dhar 2015). The fourth motivational program would be professional
efficiency enhance through flourishing skills. It can be done by encouraging employees to pursue
additional skills for creative strategies of twittlebook.
Action plan for successful implementation:
For accomplishing successful motivational program, implementation of accurate
programs required. In the current scenario, a meeting would be arranged with all employees in a
conference room. In this meeting, higher authorities of human resources would elaborate on the
motivational program to each employee as a new scheme of twittlebook, the aim of the program
and advantage of implementing the program. After elaboration, human resources would
encourage employees to particulate in the motivational program for enhancing their innovation
(Dyer& Dyer, 2013). The weekly activities would be planned where every participant would

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suggest an innovative idea for enhancing the customer engagement and the idea would be
presented through visual presentations such as a presentation or visual representation such as
PowerPoint or video. The feedback would be given to everyone for their relative ideas. The most
creative one would be rewarded with nonfinancial motivations such as names in the monthly
publication for identifying their innovation so that they devote their creativity in the customer
engagement of twittlebook. The supplementary training would be given to those workers who
lack critical thinking (Dyer& Dyer, 2013).
The potential impact of this program:
Chang (2014), argued that the motivational program in business filed help in retaining
employees and drives the innovation in the right direction. Therefore, to enhance the creativity of
employees the implementations of the program have a potential impact on employees. The
motivational program would assist in identifying the potential of each employee and integrate it
in work for empowering them (Ma, Prieto&Pilar Perez-Santana, 2014). It would enhance
interpersonal skills, improve teamwork and boost self-esteem and confidence (Dyer& Dyer,
2013).
Conclusion:
On a concluding note, motivational factors are the key to employee and customer
engagement, twittlebook is no different. Therefore, in the recent scenario, the identified
motivational factors are action-friendly responses, acknowledgment of the skills, providing
autonomy to each employee. To enhance these motivational factors diverse program would be
implemented for the reputation of twiitlebook as a gold standard.

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Assignment 4
Introduction:
Without innovative business strategies and employee engagement, it is hard to establish a
reputation in the business field. In the recent scenario, different strategies can be used for
creating a potent team at twiitlebook for gaining the reputation of the twittle book as one of the
highest-ranking social media so that the loyalty of customers (Ma, Prieto&Pilar Perez-Santana,
2014).
Action plan for creating a team:
Evidence suggested that teamwork is one the key strategy to enhance the innovation. In
this case, for creative ideas and innovation, an own entrepreneurship based team would effective.
For creating the team, force field examination would be done, for accomplishing goals for the
invention (Wojtaszek, 2016). After examination, a suggestion of team construction would be
planned in conference room and thorough construction and such as team would be created
through collaboration of 10 innovative members and one manager, two members of excellence
regulator and five members of software development and two employees would acknowledge the
idea (Ma, Prieto&Pilar Perez-Santana, 2014). Furthermore, the advantage of the producing team
and the benefits of team formation would be elaborated. After gaining feedback from members,
the team would be formed.
Selection for membership:
For creating an efficient team, it is important to set a standard for labors to be a part of
the team. Hence, 10 days of the workshop would be provided to every employee for facilitating
the critical thinking and integrating the innovation to the development of twittlebook for better

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commitment from costumes and how to upgrade features through networking and superior
quality of video calling. After the workshop, an inspection would be done and 10 efficient
employees would be part of the team. The highest scored employee would be the manager of
formed team.
Communication Plan:
For producing efficient team, communication amongst team members, manager and
administrations would the most effective strategy. The day-to-day vocal communication would
be held amongst teammate to management the team (Zhou, Hong & Liu, 2013). The weekly
consultation would be held with the manager for inspecting the team progress and capacities of
teammates. Further communication would be done between the managerial experts and manager
where the manager would elaborate strategies. It would help to strengthen the relationship
between teammate and managers that would further help enhance the growth of the company.
The process of product development:
For progressing a project or idea, thorough product creation would be followed. In this
case, a strategy would be planned for excellent engagement of employees and consumers in
twittlebook. For planning the product, the discourses would be held between teammate and
consumers commitment where every teammate would suggest an idea for unique featured for
twittlebook (Zhou, Hong & Liu, 2013). Each idea would further analyzed and compared for
choosing the most creative idea. The idea should be facilitating the idea of twittlebook such as
facilitating face time and excellent networking worldwide. After choosing the idea, the
conversation would be held with administrative experts for inspecting the benefits of integrating
the creative idea (Zhou, Hong & Liu, 2013). After approval gained from every employee, the

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coordination between team members would be done for working on the idea and integrate it to
twittlebook. The innovative invention further can be amended depending on the feedback given
by consumers. It would gain help to regain the position as a gold standard for social media.
Conclusion:
On a concluding note, it can be stated that an own entrepreneurship based team would be
effective for upgrading features of twittlebook. In this case, the suggestion of team construction
would be planned in the conference room and thorough construction and such as team would be
created through the collaboration of 10 innovative members and one manager; two members of
excellence regulator and five members of software development and two employees would
acknowledge the idea. For creating an efficient team, the selection process would be 10 days of
training and then examination where excellent team workers would be chosen. For further
upgrading the team, communication amongst team members, manager and administrations would
the most effective strategy. After successful communication, product development would be
done. For planning the product, the discourses would be held between teammate and
management where every teammate would suggest an idea for unique featured for twittlebook.
The further idea would be analyzed for a better strategic solution.

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