Business Management: Instagram Usage - NABU 335 Informal Report

This report examines the importance of Instagram in business management, focusing on its role in product launches, advertising, and customer engagement. It highlights strategies for successful retailers, including understanding client needs, measuring follower growth, and addressing the challenge of unseen posts. The report advocates for creating an Instagram account to enhance product visibility, address client queries, and build brand loyalty. Specific content suggestions include showcasing unique product uses, inspirational changes, happy users, product previews, and expert reviews. Ultimately, leveraging Instagram effectively can lead to a stronger brand presence and a dedicated customer base. This student-contributed document is available on Desklib, a platform offering a wealth of academic resources including past papers and solved assignments.

Running head: USAGE OF INSTAGRAM IN BUSINESS MANAGEMENT
USAGE OF INSTAGRAM IN BUSINESS MANAGEMENT
Name of the Student
Name of the University
Author note

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USAGE OF INSTAGRAM IN BUSINESS MANAGEMENT
To: Leander Cooper
From: Navjot Singh
Date: August 30, 2024
Re: Importance of Instagram in Business Management
Introduction
Instagram is a social media platform. Instagram is a free and online photo sharing
application. Instagram allows the users of the platform to upload and share photos and videos
through this mobile application. Users of the platform can add quotation and hashtags to their
photos and videos. Sharing of location can also be done. Instagram is a tool that is used not only
by individuals but also by the business organizations. With the help of the Instagram the business
organization can share their whereabouts. Launching of their new products can also be
performed in the Instagram platform. With the help of the Instagram platform, proper advertising
of the new products can also be done.
Finding
Successful retailers uses the platform of Instagram in a beneficial manner. With the help
of the Instagram platform, launching of new products are made. This launching of products
through the platform of Instagram helps in increasing the popularity of the products. Another
strategy that is used by the successful business man is staying in touch with the clients.
Successful business men use this platform to identify potential clients (Wilkinson 2018).
Understanding the demands and needs of the clients helps in better business making. This
understanding of the client demands will help in introduction of newer innovations in the
products that they are manufacturing.
Measuring of the follower growth rate is one of the success measure that must be taken
into consideration. With an increase in followers reaching out to the global mass will get
increased. Despite getting a lot of flowers engagement of the followers are the major concern. It
is measured that 70% of the Instagram posts are left unseen (Macarthy 2018). In case the posts
that are made by the business organization are left unseen, popularity of the products will not
increase. With the measurement of the increase in the growth rate of the followers brand
popularity can be increased. This ensures the fact that the brand will gain popularity among the
users of the platform. It is also observed that a gross growth of 20,000 new followers are gained
every year by a virtually active business firm (Ting, de Run & Liew 2016).
Summary
Yes my organization must create its own account online. With the help of the creation of
the Instagram account personalized understanding of the project success can be measured. With
the help of creation of the Instagram account the main advantage that will be received includes
understanding of the popularity of the products. With the help of increased visibility online the
queries of the clients can be well understood. In case the queries of the clients are met, better
relation in between the clients and the business organization will get established. With the help
of the better relationship establishment of better connection in between the clients can be made.
In case of increasing the visibility online post sales queries can be answered. With the help of the
query resolving the better relationship gets established. With proper relationship establishment

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USAGE OF INSTAGRAM IN BUSINESS MANAGEMENT
the main advantage that is present includes the fact that god will of the business organization will
get established. With higher brand loyalty towards the brand the main advantage that will be
received is that the products that are launched will be having a potential client base. With the
help of the potential client base, products that will be manufactured will be having a defiant
audience base.
Action
The specific contents that must be posted in the Instagram includes the unique uses of the
product. With exposure of the unique ideas of the product manufacturing, the main advantage
that will be enjoyed is that the users of the product will be able to understand the manufacturing
process of the product. Images of Inspirational changes must also be posted in Instagram. After
posting this inspirational images in Instagram, audience base will get to understand the value of
the products (Ahmadinejad & Najafi Asli 2017). With the help of understanding of the
inspirational changes that will affect the user’s personal life, this will increase the sales of the
products. Posting of the happy users will also ensure that the satisfaction of the employees will
get reflected. This satisfaction of the previous users will encourage the potential users to buy the
product. Posting previews of the manufactured products that are to be launched are also
important. In case a proper preview is provided regarding the product the main advantage that
will be achieved includes better understanding of the functioning of the product. Posting reviews
of the product will also help the viewers to understand the beneficially of the products and in
case the reviews are done by experts of that particular genre the main advantage that will be
gained ensures the fact that the people will be well aware of the advantages and disadvantages of
the product. With the help pf proper knowledge regarding the product, target buyers can be set.

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Reference
Ahmadinejad, B., & Najafi Asli, H. (2017). E-business through Social Media: a Quantitative
Survey (Case Study: Instagram). International Journal of Management, Accounting and
Economics, 4(1), 80-99.
Macarthy, A. (2018). 500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for
Business Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and
More!. CreateSpace Independent Publishing Platform.
Ting, H., de Run, E. C., & Liew, S. L. (2016). Intention to Use Instagram by Generation Cohorts:
The Perspective of Developing Markets. Global Business & Management Research, 8(1).
Wilkinson, J. (2018). Accessible, Dynamic Web Content Using Instagram. Information
Technology and Libraries (Online), 37(1), 19-26.