BSc Hons Business Management: Marketing Practical Skills Portfolio

This portfolio presents a marketing campaign strategy for Dyson vacuum cleaners, focusing on achieving SMART objectives like raising customer awareness, maximizing profitability and brand loyalty, increasing social media engagement, and improving buying conversion rates. The campaign utilizes various social media platforms such as Facebook, Instagram, Twitter, and YouTube, along with the company website, to reach and engage with the target audience. Each platform's communication strategy is detailed, emphasizing attention-grabbing content, interest-building tactics, desire creation through attractive taglines and visuals, and clear calls to action. The portfolio also includes a reflection on the campaign's potential impact on sales, brand value, and customer loyalty, highlighting the importance of social media marketing and customer interaction. The overall goal is to enhance brand goodwill and drive consumer engagement through targeted and measurable marketing efforts.

BSc (Hons) Business Management
BMP4004
Contemporary Issues in Marketing
Assessment 2
Practical Skills Assessment Portfolio
Submitted by:
Name:
ID:
Contents

Introduction 1
Campaign objectives p
Measurement of success p
Campaign plan p
Communication 1: Facebook p
Communication 2: Instagram p
Communication 3: Twitter p
Communication 4: YouTube p
Communication 5: Website p
Reflection on Campaign p
Conclusion p
References p

Introduction
As there are several problem that my device in the field of marketing of the
company and it respect to maximize the sale the management should create
marketing campaign that will support them in maximizing their goods and as well as
facility awareness. The report involves the discussion of Adidas that sales several
spots goods (AL-LAMI, ABBAS, and AL RUBBY, 2021). The report involve marketing
campaign for respective management that are managing their technology terms in
the management founding several sections.
Campaign objectives
Respective management Dyson with create the amount of targets for their
vacuum cleaner effective marketing campaigns. The managerial target for the
company and their marketing campaign should be termed to be SMART. The
following sections of the target of a Dyson in marketing campaign are as follows –
 To raise the customer awareness of the Tyson vacuum cleaner in 4 months.
 By maximizing the managerial profitability by 11% in next 7 months.
 In next 6 month developed the brand loyalty between consumers.
 Maximizing consumer involvement on the managerial social media platform
by 20%.
 In next 3 months the management of planning to maximize the buying
conversion level by 10%.
 By maximizing the managerial positive brand Goodwill in the field of
marketplace.
Measurement of success
As there are several sort of the major that my utilized to manage the success of
respecting management with suitable marketing campaigns that are as follows –
 By maximize in the amount of market share comments on the managerial
social media website (BHATTI, and et.al., 2021).
 By having sales variations that will maximize and can also decline the brand
value and as well as the images and as well as other post regarding vacuum
cleaner on several promotional platform.
 The respective management a managing in several magazine and as well as
newspaper sections.

 By having suitable consumer feedback on goes and campaign utilized by
respective management to advertise their goods.
 By measuring effective sections of environment and is with other social media
sections in terms of their followers.
Communication 1: Facebook
 Attention - Respective companies one of the suitable management to utilize
several technology and creation of electronic products on regular variations
with presently involve the post to hold the attention of clients. It supports the
business in influencing lines interest by presenting cereal suitable technology
in several sections (Mahmutović, 2021).
 Interest - To manage the interest of lines in vacuum cleaner the management
utilize efficient headlines that can be utilize in several post. The management
also involves suitable links to their web pages that enables lines to manage
the managerial website. It is a rapid and efficient manner of retaining
customer interest.
 Desire - The management is also utilizing the headlines that are enforcing the
vacuum cleaner that user manner of requirements of the customer to develop
the design the mind set of customer. It will also enable the managerial goods
to be targeted on specific sections of market and also managers different
personality in the field of market peaceful stop the management also
managing there vacuum cleaner products by using of attractive taglines.
 Action – The management is also influencing the link and as well as all other
alternative for supporting the clients to manage the web pages. The clients of
Facebook and also can comment like and as well as shared several images
and as well as offers feedbacks regarding the managerial goods.

Communication 2: Instagram
 Attention - By the using of effective technology and creation of vacuum
cleaner it can hold severe attention with the aim of influencing consumer to
the blog of dealing.
 Interest - To develop an effective contract with the management tagline utilize
for their good should be personalized. Their products vacuum cleaner offering
discount and also provide suitable goods to produce user interesting their
goods and such post also enable lines to comments on their goods that will
maximize the interest in the goods (Mogaji, 2021).
 Desire – As it is also developed by management to race brand Goodwill with
suitable terms of hashtags. Customers of dice in vacuum cleaner also takes
suitable images of the vacuum cleaners and post those on the blocks and use
hashtag by the management also use such post by their own official account.
It is one of the suitable approach of promoting their development in the mind
set of why did the amount of consumer by developing them happy and
satisfying them with their goods and managing effective image of their goods
as effectively.
 Action - Some management also involve suitable links on their pages that will
able lines to go straight to the managerial web pages to buy goods and it will
allow clients to comments on it and like and as well as post it.

Communication 3: Twitter
Attention - Management are also managing them goals on regular basis by wearing
technology and developed their sections to the consumer and influencing wireless
amount of customer.
Interest - This post involve the captions laser reveals that dust that involves in this
hashtag lines that utilized by respective management that are very supportive for the
client everybody who utilize it with suitable technology (Mosca, Casalegno, and Gallo,
2021).
Desire - This post also involves suitable post of several individual who are utilizing
same goods from the similar management that can produce affects in the
imagination of clients in make the demand to buy the Dyson goods.
Action – As there are several images also involves the manner to buy process that it
clients to the managerial web pages where they can buy the managerial goods. It
should also offers input and as well as issues that management goods on
managerial post.

Communication 4: YouTube
Attention - By presenting how to utilize the vacuum cleaner efficiently in the aspect
of video, the management also utilize every options by which lines who are looking
for effective technology in the vacuum cleaner can use it easily.
Interest - The fundamental target of this video is to raise the awareness regarding
the managerial goods. It will help the client to see suitable things regarding the
managerial vacuum cleaner and manage their interest by following the promotion of
the company and theft goods in the video content (Niininen, 2021).
Desire - As there are various qualities of vacuum cleaners that will you presented in
such videos and it can be visually clearly presented and it will develop client’s
demands.
Action - The YouTube medium of Dyson also involves various videos of respective
vacuum cleaner product that also cover several links in that the audience can view
the goods and their cost of it can also buy managerial goods from the web pages as
well.

Communication 5: Website
 Attention - The management are popular for utilizing their effective
technology in several design for several consumer. It presented suitable
outcome in which they managers suitable website in which they present
effective post of vacuum cleaner (RAWAL, 2021).
 Interest - Dyson vacuum cleaner have several designs in as well as
alternative that are present on the webpages with suitable interest of lines in
the managerial goods.
 Desire - Consumer manager their website by utilizing it because it in wall
suitable data of sources regarding the managerial and the goods. The
respective management of dice in also produce every sections of electronic
products that are used more table technology is why did amount of designs
that consumer used it.
 Action - Respective management also enable the website lines to purchase
the goods for the clients. The management can have also offered suitable
links to the web pages on several medium slide Instagram, Facebook
YouTube Twitter and so on.

Reflection on Campaign
This reflection support to evaluate the several opposite that are utilized by
risen vacuum cleaner campaign in manage to maximize the sales profitability, brand
venous and as well as consumer loyalty (Sampson, and Parikka, J., 2021). The
management also utilized social media medium slide Facebook, Instagram Twitter
YouTube and so on. Respective management of dive the utilization of social media
medium growth of their social media campaigns and due to this it will the
management to promote the goods at low cost. IT all the support to raise the winners
of the managerial goods and enable the management to reach at tend of flying. Due
to the Facebook is the most suitable social media platform it will never the
management to promote links that will never the consumer to manage the
managerial goods. The management or also managing there promotion sections at
Instagram generally it involves are the advantages that the company utilizes due to
which it can gain consumer tension by utilizing this medium.
Social Media - Respective management also involving the campaign that involve
social media sources of goods and as well as facilities promotion. It involve low cost
of promotion in some sections. It has also enlarges several reaching that enable
them to communicate with lines. As there as utility 1.416 billion Facebook accounts
involving 400 million Instagram account and as well as 300 million Twitter accounts
that also offer several opportunity for the management to advertise the goods like
vacuum cleaner. It in large the managerial potential to reach of lines and enable

them to develop opportunities for users interest. It also favorable technique that I will
in social media quickly that become essential managerial tool.
Customer interaction: Facebook
Facebook is an important tool that suppose the most famous in several section of
the word. It approximately have several accounts and it can be termed to having 80 millions
of that are managerial official account full serve it is also involved app messenger that can
be utilise for use intervention by sending message and it can you free of charge. It develops
every 420 for respective management that allow them to develop effective relationship with
the consumer at the time of supporting to develop brand goodwill (SINHA, 2021).
Hashtags: Twitter and Instagram
As due to which it act as searching tool that supports lines in a certainning post. It involves
available keywords that support narrow down searches on platform flight Twitter. On
suitable it involve 500 sections that are involved as that twitting sections that I utilise on
several social media applications like Twitter and as well as Instagram. The respective
management utilize I will hashtags regarding vacuum cleaner and respect consumer
involvement.
Reviews: YouTube
As there are several online reviews that are essential due to which consumer purchase
goods that are based on such reviewsful shop it in wall suitable ordinance evaluation
developing review outlines evaluation respect to manage their needs managing the review
public in respect to help them and as well as enhancement the evaluation procedure.
Events: Web page
As I choose the several oriented ideas for several even that produce interest in
relation to the good and also offers with several opportunity to gain interest or
experience that will support customers to select the suitable type of sections. It also
involves the section that are deadly in lodging and it has suitable outcome in
maximizing the consumer amount. This campaign is also advance a managerial web
pages and several clients who are interested in purchasing goods are attending
those events on social media website (VAN TUAN, and et.al., 2021). Some individual
is also involves several program effectively for the aim of receiving free services.
Conclusion

From the above mentioned report it has been concluded that the marketing strategy
that are utilised by the corporation will support them in attaining the at targets of
maximizing their profitability commerce sales consumer involvement in as well as
Goodwill. The management can utilisation sort of the social media platform like
Facebook, Instagram Twitter as well as due to increase their consumer
communication with the managerial website and as well as other web pages that are
official.
References
AL-LAMI, S.A.S., ABBAS, M.M. and AL RUBBY, D.K.H.A., 2021. The effect of
developing insurance marketing methods on performance of insurance companies
(An applied research in the two Iraqi general and national insurance
companies). Journal of Contemporary Issues in Business and Government|
Vol, 27(3), p.2681.
BHATTI, Q.A., and et.al., 2021. role of employee Empowerment. Journal of Contemporary
Issues in Business and Government| Vol, 27(4), p.112.
Mahmutović, K., 2021. Development and validation of the scale for measuring digital
marketing orientation in the hotel industry. economic issues, 34(1).
Mogaji, E., 2021. Contemporary Issues in Brand Management. In Brand Management (pp.
241-255). Palgrave Macmillan, Cham.
Mosca, F., Casalegno, C. and Gallo, R. eds., 2021. Developing successful global strategies
for marketing luxury brands. IGI Global.
Niininen, O. ed., 2021. Contemporary Issues in Digital Marketing. Routledge.
RAWAL, D.P., 2021. Suzuki Swift Marketing Data Comparative Study of Different
Forecasting Methods. Journal of Contemporary Issues in Business and Government|
Vol, 27(3), p.1068.
Sampson, T.D. and Parikka, J., 2021. The New Logics of Viral Media. In After Lockdown,
Opening Up (pp. 261-269). Palgrave Macmillan, Cham.
SINHA, D.R., 2021. The Role of Human Resources Management Practices In The
Realization of Organization’s Competitive Advantage. Journal of Contemporary
Issues in Business and Government| Vol, 27(3), p.2692.
VAN TUAN, P.H.A.M., and et.al., 2021. Better Bank Management for Sustainability-
Empirical Risk Evidence from Vietnam. Journal of Contemporary Issues in
Business & Government, 27(2).