This report presents a PESTLE analysis of the business management of the ICT industry, specifically focusing on Beach House. The analysis examines the political, economic, social, technological, legal, and environmental factors affecting the company's operations, particularly in the Middle Eastern region. Political instability and diplomatic issues are identified as key challenges, while economic factors are influenced by foreign investments and potential recessions. Social factors, including customer expectations and technological advancements, are also discussed. The report assesses the impact of technology, legal regulations, and environmental sustainability on the business. References to relevant academic sources support the analysis, providing a comprehensive overview of the external factors influencing the ICT industry and offering insights into the challenges and opportunities for Beach House's global business strategy. The report highlights the importance of adapting to rapid changes and maintaining a competitive edge in the market.
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