Business Management Report: Pets at Home's Operations and Leadership

This report provides an overview of Pets at Home, a UK-based retailing company specializing in pet supplies and services. It analyzes the company's business and legal structure, highlighting its extensive network of stores, diverse product offerings, and partnerships with veterinary practices. The report delves into Pets at Home's operations management, emphasizing its focus on customer service, product design, and effective delivery strategies. Furthermore, it examines the company's organizational behavior, particularly its adoption of a democratic leadership style to foster collaboration and innovation. The conclusion summarizes the company's rapid expansion and competitive advantages, emphasizing the importance of its management practices and leadership style. The report references key academic sources to support its analysis.

MANAGEMENT IN
CONTEXT

INTRODUCTION
• Management can be defined as administration of a company whether it is a non-profit
organisation or a business or a government body. It can also be defined as an effective
coordination and organising the different activities in business for achieving the objectives and
goals of business. Management includes the different activities related to setting the strategy of
an organisation and also the coordinating the efforts of the employees towards the objectives of
the company.

BUSINESS AND LEGAL STRUCTURE
• Pets at home is a company which is operating in UK and has more than 370 stores and 6000 employees
working in them.
• This company is involved in selling of goods such as food, bedding, toys, accessories, medication and pets
to customers across UK. This is considered as UK largest pet supplying company due to which has gained a
revenue of 898.9 million pounds.
• This company has unique products and services which are offered to the customers and this company
functions on the basis that it works with 405 veterinary surgeons who majorly practices from the pets at
home stores and there are more than 338 veterinary practices which work in joint partnerships with the
company.

CONT..
• It is a small business which is paying some percentage of their turnover as a management fee to the
company as a back office service. Pets at home is a retailing company and ranked as second in fair dealing,
leadership and well-being and is also provides the specialist pet care .
• Company also runs the graduate training scheme with an intent to produce the future joint venture
partnerships. Due to its products and services this company has managed to grow rapidly and opening 25
new stores each

OPERATIONS MANAGEMENT
As pets at home is a company which is specialised in supplying pets to its customers and is
focusing on supplying the pets with seamless customer services offer. Company focuses on offering
the best services to customers with high customer satisfaction. Pets at home manages the three
aspects of operations management such as direct, design and deliver in following ways.
• Direct: this includes steering of operations of the company through developing strategies, and the
operational strategy of the company is to shape the operational activities of the company in an
effective way. The strategy of the company is to supply pets and various other products and
services to customer in an effective way by maintaining the quality of its supplies.

CONT..
• Design: it is the central activity of operations management to design products and services and
also the processes that produces these products and services. When ever there is demand from
any customer a company offers its products to them as per the need. As, there are range of
products and services which a company offers to its customers but based on the demand of the
customers company designs its products or services.
• Deliver: pets at home delivers the best shoppers experience to its customers as it is a retailing
company and offers its products through retails and there are number of stores in the country.

ORGANISATIONAL BEHAVIOUR
• As pets at home is a company which works in partnership and has a partnership based organisational
structure. In order to operate effectively in the market the leadership style which a company has adopted in
democratic leadership style, as this is a style which is best suited for the company. Due to this style
company has been able set an effective collaboration with their partners, employees and the stakeholders of
the company. This has made their business more innovative as it has enabled the fee flow of ideas in a
company. With the help of this leadership style company has encouraged trust as well as respect within team
which has enhanced their performance in the company.

CONCLUSION
• It can be concluded from the presentation that pets at home is expansion rapidly in the market
and has gained the competitive advantage as there are range of products and services which a
company offers.
• Also, company is working with partnership with veterinary surgeons in order to improve its
business operations.
• Present PPT also concludes that pets at home manages its operations in an effective manner by
focusing on the quality of its products and services. Also, company has adopted democratic
leadership and management style which has enabled the company to expand significantly.

REFERENCES
• Goldschmidt, K. H. And kumar, S., 2016. Humanitarian operations and crisis/disaster management: A
retrospective review of the literature and framework for development. International journal of disaster risk
reduction. 20. Pp.1-13.
• Hübner, a., Holzapfel, A. And kuhn, H., 2015. Operations management in multi-channel retailing: an
exploratory study. Operations management research. 8(3-4). Pp.84-100.
• Moskovich, y. And palgi, M., 2015. Cultural change in a kibbutz factory: from democratic to more
autocratic management style. International cooperative studies. 4(2). Pp.27-38.
• Yusuf, a. F., 2016. Influence of principals’ leadership styles on students academic achievement in secondary
schools. Journal of innovative research in management and humanities. 3(1).

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