Project Report: Managing Successful Business, Research and Analysis

This report focuses on managing a successful business, specifically using the case study of Schofield Watch Company. It begins with a project management plan that covers scope, quality, cost, time, resources, and risk management. The report then details the work breakdown structure and Gantt chart used for project organization and scheduling. It explores the application of both quantitative and qualitative research methods to meet project aims and objectives, including primary data collection through questionnaires. The report also covers data analysis techniques and provides recommendations based on the research findings. The overall goal is to explain the impact of digitalization on business performance and operations, evaluating the necessity of transforming business activities to leverage digital technology for growth and innovation. The report emphasizes the importance of effective communication and technology adoption for achieving business goals and sustainability. The report also highlights the use of digital technology and its impact on the business.

MANAGING
SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
P1 Project objectives and aims ...................................................................................................1
P2 Project management plan that covers aspects of cost, scope, quality, time communication,
risk and resources........................................................................................................................2
P3 Explain work breakdown structure and Gantt chart..............................................................3
TASK2 .........................................................................................................................................6
P4 Small-scale research by using quantitative and qualitative research methods in order to
meet project aims and objectives ...............................................................................................6
TASK3 ..........................................................................................................................................9
P5 International of research and data by using appropriate tools and techniques.......................9
P6 Make appropriate recommendations of research and data analysis to draw valid and
meaningful conclusions.............................................................................................................19
TASK 4..........................................................................................................................................19
P7 Explain value of undertaking the research to meet objectives and aim of research project
...................................................................................................................................................19
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21
APPENDIX....................................................................................................................................22

INTRODUCTION
Company managing their business performance in order to gain sustainability at market
place. Firm construct planning to expend their work area and increase their work quality which
create huge demand among clients. Thus create more and more business with limited resources
and funds. An organisation make projects for completing particular task. For this project, firm
assign team and make one leader to handle all team members and they want to compete their
work in a given period of time in a specific manner. So every company want to work according
to achieve their goals and objectives. Technology provide competitive advantage to firms by
produce innovating product and services for their clients. Digital technology provide help to
company for managing their promotional and advertisement activities in a very effective manner.
This report are based on small business firm Schofield watch company (Kasemsap, 2016). Under
this report, management make project plan which cover quality, cost, resources and scope of the
business activities. Schofield conducting research program with applying qualitative and
quantitative method of research in order to meet firm goals and objectives.
TASK1
P1 Project objectives and aims
In current scenario, costumers needs and wants have changed very fast with change in
their environment and businesses environment. So its necessary for every company to maintain
their market share by full fill clients needs and wants in context to increase sales and achieve
high profits. Company use technologies for gain competitive advantage at market place. In this,
its very essential for every organisation to do their business activities by using effective new and
existing technologies. Company make strategies and plan for apply systematic process of
technology and innovation with in a work place. Schofield use print media, bill boards, social
media and online website for promoting and advertising their product and services to large
audience. So they create awareness about their offers in order to gain attention of customers
toward their product and services. Through cloud technology firm has share their information
and important data's form one location or area to another area in a minimum time period. This
platform has used as a communication tool for an organisation (Langer, 2017). Technology
provide several communication channel, so Schofield can convey their message to large number
of customers in a very effective manner and in a specific period of time. These all element are
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provide help to institution for enhancing their efficiency and effectiveness of business activities
and profitability which contribute toward development and sustainability of an organisation in a
long period of time. When company adopt new technology at work place they need more finance
for purchasing new machineries and equipments. Schofield are adopting new technology. For
this, they are investing more money for purchasing new equipments and machineries at work
place (Liebowitz and Frank, 2016).
Technology increase coordination and cooperation between employees as well as
business operations.
AIMS: “Digital technology provide support to small business in order to gain business growth
and innovation”.
OBJECTIVES:
 To explain digitalisation impact on business performance as well as operations.
 To determine efficiency of digital technology by using in business activities and
operation.
 To evaluate necessity of transformation of business activities.
RESERCH QUESTION:
 What are the main requirement of transformation of business activities?
 How digital technology can create impact on implementation of digitalisation at work
place or on business operations?
 Analysing efficiency of digital technology by using in business activities and operations?
P2 Project management plan that covers several aspects of scope, quality,cost, time , resources
and risk
Schofieldcompany needs to develop an effective project management plan to achieve its
predetermines aims and goals effectively. Project management plan is a formal document
dealing with plan execution and explaining how project is implemented, controlled and to be
closed .It helps in systematic working and administering correct path of different activities in a
proper manner. These plans are made to coordinate the work of staff members resulting in timely
achievement of organisational objectives Besides, it is helpful for employer in managing the
cost, risks, quality, communication, scope etc.(Andersson and Tuddenham, 2014). By making
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use of advanced or digital technology Schofield wants to develop one such plan to conduct its
business operations online.
Scope of project- With technology advancement, demands and preferences of consumers
care hanging providing several opportunities for small business to grow and provide more
variety of goods and services to consumers .
Risk management- Schofield being less popular to watch brand is prone to high risk .In
order to face these risks company need to consider all factors which can cause the risk
(Liebowitz and Frank, 2016). Before execution of final project , an employer should evaluate all
probable risks related with the project so that its impact can be minimised.
Cost- Project cost is directly proportional to its business size. Thus it is essential for an
administrator to arrange and manage funds through different sources. In context to implement a
successful project , company should have adequate finance.
Controlling Quality- In this mentioned project, quality's aspect has gain its importance
much. As success of a project totally depends on its quality so, if it is good then project will gain
effectiveness otherwise not. Thus, it is a responsibility of administrators of a firm to manage
quality of a project as much as possible. In context with present organisation i.e., Schofield has
provided better quality by monitoring the consumers.
Time: Management also needs to maintain all activities on time so that they can complete
their project within a specific period.
Communication: Behind success of an organisation or its project, the main factor
responsible for that is effective communication. A firm needs to choose such channels which has
proved their efficiencies in good communication through which it can communicate all
information and messages with staff members, employees as well as consumers in a desired way.
Thus, present company Schofield has required to make strong and effective communications
with all employees and persons associated with its project so that it can complete on time
(Busarovs, 2011). It brings positivity in environment as well as make good relationship among
employees through they can contribute their efforts in an effective manner and helps this firm to
gain productivity.
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P3 Explain work breakdown structure and Gantt chart
Work breakdown structure: This is a process of arranging work in a systematic way
according to responsibility of employees as well as leaders or managers with a project work.
Work breakdown structure organise work with in a team members in to manageable area. Firm
has divide project work into small task and assign this work according to employees capabilities
and capacities which provide productivity (Michl, Gold and Nograšek, 2011). So employees can
work in a very effectively and easy manner. Team members are focus on achieving an
organisation goals and objectives. Project manager has used this kind of work structure method
of organising task with in a team members and employees in order to executing project in a very
effective manner.
(Source: Work breakdown structure, 2015)
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Illustration 1: Work breakdown structure

Company has conducted research event for analysing customers preferences and
behaviour to ward product and services offers. An organisation may adopt change if they can not
meet customers needs and wants accordingly. So they use technology and innovation for meet
several clients demands which provide high market share and long term sustainability at market
place (Lientz and Rea, 2016). Thus enhancing profitability of firm. Research has provided
various information and data's related to customers taste and liking which assist management in
order to take effective decision for increase high market share as well as business operations
activities. Project manager make proper action plan for conducting research activities in a proper
way. Researcher make blueprint of all research activities. Some important step consist in
research are as follows:
 Find out the research aim and objectives.
 Review of literature.
 Determine problem.
 Select appropriate sample size.
 Make plan.
 Analyse data's.
Gantt chart: This is a process of scheduling all project task and work. Its a kind of bar
chart, which provide information related to time and task, which task needed how many time for
completion. This method provide task sequencing thus necessary for completing whole project in
a systematic way. Gantt chart is very help full for making project plan and inform about task
sequencing. Its make relationship between all activities and present status of schedule task.
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(Source: Gantt chart, 2013)
(Source: Gantt chart, 2017)
Schofield has used Gantt chart for scheduling their project task in a proper manner and
expend their business operations or activities in a effective or batter way. For executing digital
technology, Schofield make plan and strategies to apply digitalisation with in a work place in
order to achieve targets and firm goals & objectives in a effective manner (Liebowitz and Frank,
2016).
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Illustration 2: Gantt chart
Illustration 3: Gantt chart

TASK2
P4 Small-scale research by using quantitative and qualitative research methods in order to meet
project aims and objectives
Firms are conducting research in a systematic way in order to draw valid conclusion.
Researcher convert research in to a analytical study for gain better outcomes and enhancing over
all team performance. Data and information collection is a very important part of research
project. So in this research project researcher has selecting appropriate or correct research
method. Two types of research method are use by an organisation qualitative and quantitative
research method. Schofield select appropriate data collection method accordingly to their needs
and wants or research aim and objectives. The main research data's collection method are
primary and secondary (Langer, 2017).
Primary data collection: In this method, firm has gathered necessary information and
data's by interview, observation, survey, questionnaire and many more. Schofieldis peppering
questionnaire for their consumers regarding digitalisation. For this, they have selected 30
respondents, so an organisation receive fresh information and data's in a very effective manner.
QUESTIONNAIRE
Name:
Age:
Gender:
Contact no.:
Email ID:
Q1) Does digitalisation are providing help to an organisation for increase their business
activities and operations in new areas or location?
 Yes
 No
Q2) Digitalisation and innovation are provide help to Schofield for sustaining their
business activities in long period of time?
 Agree
 Disagree
 No comment
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Q3) Does impact of digitalisation is positive on businesses performance?
 Yes
 No
Q4) Which online mode are best for Schofield firm to enter into online market?
 Social media
 Website
 Google advertisement
 E-commerce sites
Q5) Which payment mode are mostly use by consumers for online purchasing goods and
services?
 Bank transaction
 Cash on delivery
 Debit and credit cards
Q6) Does digital technology are very use full for Schofield firm for transform its business
operations and activities?
 Agree
 Disagree
Q7) Which marketing tools have used by Schofield firm for promoting and advertising
their goods and services?
 Print media
 Bill boards
 Newspapers
 Social media
 Online marketing
Q8) Does customers satisfy by Schofield firm product and services offer?
 Yes
 No
Q9) Impact of digitalisation on Business operations as well as activities?
 Negative
 Positive
 Can't say
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Q10) Give any suggestion to Schofield firm for increasing their business operations and
activities with the help of digitalisation.
Secondary data collection: Researcher are collecting secondary data's and information
by using newspapers, journals, magazine, books, articles and many more. Schofield collecting
data's and information related to their research aim and objectives in order to gain long term
sustainability and profitability (Kasemsap, 2016).
Case study: Schofield are using innovation tools for creating as well as produce unique
product and services for attracting large number of customers at market place. The main aim of
the Schofield has gain large profits and high market share by using digitalisation technique.
Company prepare new goods and services for gain differentiation advantage as compare to their
competitors goods with the help of adding new feature as well as specification in their
commodity.
TASK3
P5 International of research and data by using appropriate tools and techniques
Firm has evaluating data's by using appropriate tools and techniques. Data evaluation is a
process of measuring information and data's in a very effective manner with the help of charts,
graphs, diagrams and many more. It is a responsibility of researcher to collect accurate or
relevant data's and information in order to draw valid conclusion. Its provide help to
management to take right decision in order to gain advantages at market place. Schofield has
interpreted their gather information in context to take correct and effective decision regarding
expansion of business operations as well as activities (Busarovs, 2011). It is a necessary for an
organisation to take effective decision for gain long term sustainability at market place in a given
period of time.
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Theme1: Digitalisation is help full for business operations.
Q1) Does digitalisation are providing help to an organisation for
increase their business activities and operations in new areas or
location?
Frequency
 Yes 23
 No 7
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