BSc Business Management BMP4006 Recruitment Strategy 2019/20
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This document presents a comprehensive recruitment strategy for a Business Travel Consultant position. It includes a detailed job description and person specification outlining the necessary qualifications, responsibilities, and skills required for the role. A compelling job advertisement designed to attract talented candidates is also provided. The document further outlines a recruitment plan leveraging social media and employee referrals to identify the best candidates. A three-month staff development plan is included, focusing on employee onboarding, training, and skill enhancement. The rationale behind the design choices for each element is discussed, emphasizing the importance of effective recruitment and staff development in achieving organizational goals. The report highlights the significance of selecting the right candidate to enhance customer service, build strong relationships, and contribute to the overall success of the travel agency.
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BSc (Hons) Business Management
BMP4006
People and Performance
Recruitment documents
2019/2020
Semester 2
Submitted by:
Name:
ID:
Contents
0
BMP4006
People and Performance
Recruitment documents
2019/2020
Semester 2
Submitted by:
Name:
ID:
Contents
0
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A job description and person specification for the
Business Travel consultant p
A job advert to help you in recruiting the Business Travel
consultant p
A plan outlining your recruitment strategy for obtaining the
best candidate p
A three-month staff development plan for the new starter
p
Rationale for all the choices that have been made in the
design of the above materials (1500 words) p
References p
1
Business Travel consultant p
A job advert to help you in recruiting the Business Travel
consultant p
A plan outlining your recruitment strategy for obtaining the
best candidate p
A three-month staff development plan for the new starter
p
Rationale for all the choices that have been made in the
design of the above materials (1500 words) p
References p
1

A job description and person specification for the
Business Travel consultant
Job description refers to the written document which are effective and state about the
duties, responsibilities and task along with qualification of job role which should be
aggregation of job analysis. This can be used during the recruitment process to convey
candidate profile who need a job. This can also help in processing performance management
for assessing worker’s performance.
BUNI TRAVEL AGENCY
13, Waterloo Road,SM1 4LS, Sutton England
123456789 xyz.abcd@gmail.com
Job description
Profile
We need highly energetic, qualified and passionate candidate for the business travel
consultant post. Candidate should be having the experience of one or two years and
possess the potential for completing target on time that are facilitated by the organization.
Job purpose and scope
Main purpose of this job indicate the control on operation along with other activities of
organization effectively. This can help organization to establish positive relationship with
their existing along with new client for long-term. This job role can help to provide high
benefits to the organization and help in to increase the work efficiency.
Job location- London, United Kingdom
Date- 23-5-2022
Position- Travel consultant
Key responsibilities
ď‚· To provide better and quality service to each customer categories.
ď‚· To share information about new product along with services to all the present
2
Business Travel consultant
Job description refers to the written document which are effective and state about the
duties, responsibilities and task along with qualification of job role which should be
aggregation of job analysis. This can be used during the recruitment process to convey
candidate profile who need a job. This can also help in processing performance management
for assessing worker’s performance.
BUNI TRAVEL AGENCY
13, Waterloo Road,SM1 4LS, Sutton England
123456789 xyz.abcd@gmail.com
Job description
Profile
We need highly energetic, qualified and passionate candidate for the business travel
consultant post. Candidate should be having the experience of one or two years and
possess the potential for completing target on time that are facilitated by the organization.
Job purpose and scope
Main purpose of this job indicate the control on operation along with other activities of
organization effectively. This can help organization to establish positive relationship with
their existing along with new client for long-term. This job role can help to provide high
benefits to the organization and help in to increase the work efficiency.
Job location- London, United Kingdom
Date- 23-5-2022
Position- Travel consultant
Key responsibilities
ď‚· To provide better and quality service to each customer categories.
ď‚· To share information about new product along with services to all the present
2

customer.
ď‚· To increase the sales of the travel agency and attract large customer base through
providing information in different location.
ď‚· Provide the best deal and various options to customer according to their preferences
and requirements.
ď‚· Responding each phone enquiries in friendly manner with best possible way.
ď‚· To build strong relationship with every customer segment for long term.
Desirable
BA Marketing along with international affairs, SpiruHaret, Romania Modules includes:
Micro along with macro economy, marketing, research design, statistics and international
management.
Personal Specification
Key competencies
ď‚· Provide best services along with
affordable package to client
according to their choice and
preferences.
ď‚· Increasing market share along with
overall portfolio for longer during
for the travel agency.
Experience ď‚· Candidate should have at least 2
years of experience within tourism
industry.
Skills and competencies ď‚· Should have excellent interpersonal
skill to communicate and satisfy
their employees and guest.
ď‚· Possess effective communication
skills which can be effective to
communicate with customer and
make them comfortable during
3
ď‚· To increase the sales of the travel agency and attract large customer base through
providing information in different location.
ď‚· Provide the best deal and various options to customer according to their preferences
and requirements.
ď‚· Responding each phone enquiries in friendly manner with best possible way.
ď‚· To build strong relationship with every customer segment for long term.
Desirable
BA Marketing along with international affairs, SpiruHaret, Romania Modules includes:
Micro along with macro economy, marketing, research design, statistics and international
management.
Personal Specification
Key competencies
ď‚· Provide best services along with
affordable package to client
according to their choice and
preferences.
ď‚· Increasing market share along with
overall portfolio for longer during
for the travel agency.
Experience ď‚· Candidate should have at least 2
years of experience within tourism
industry.
Skills and competencies ď‚· Should have excellent interpersonal
skill to communicate and satisfy
their employees and guest.
ď‚· Possess effective communication
skills which can be effective to
communicate with customer and
make them comfortable during
3
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conversation for the business deal.
This may include face-to-face
interaction or on telephone.
Qualification ď‚· Candidate should possess degree of
post-graduation.
ď‚· Other degrees that may include are-
1. Bachelor and college degree in
tourism, management and
associates, education, travel and
tourism etc.
2. Candidate from Business and
management- Buckinghamshire
New University will be given
priority.
Personal Qualities Candidate should be good in
communication which may also include the
good listener and should have knowledge
of two different languages for handling
different customer base more frequently
regular basis.
A job advert to help you in recruiting the Business Travel
consultant
We’re HIRING!!
Travel Consultant
We are providing golden opportunity for candidates who possessing different
talent, skills and having high knowledge and are hard worker. This job provided
high flexibility to the employees and having very less target which can achieved
in very less period of time. We are also offering high pay scale which can be
higher from other organization and treat our every employee as a family. This is
4
This may include face-to-face
interaction or on telephone.
Qualification ď‚· Candidate should possess degree of
post-graduation.
ď‚· Other degrees that may include are-
1. Bachelor and college degree in
tourism, management and
associates, education, travel and
tourism etc.
2. Candidate from Business and
management- Buckinghamshire
New University will be given
priority.
Personal Qualities Candidate should be good in
communication which may also include the
good listener and should have knowledge
of two different languages for handling
different customer base more frequently
regular basis.
A job advert to help you in recruiting the Business Travel
consultant
We’re HIRING!!
Travel Consultant
We are providing golden opportunity for candidates who possessing different
talent, skills and having high knowledge and are hard worker. This job provided
high flexibility to the employees and having very less target which can achieved
in very less period of time. We are also offering high pay scale which can be
higher from other organization and treat our every employee as a family. This is
4

a full-time job opportunity which include five working days in a week and
overtime have some specific rewards that also provides opportunity to earn
more. After joining, each candidate will be given appropriate training along with
development which are necessary to perform their job roles and responsibilities.
Closing time for the online application is 20 June, 2022.
Pay and
Benefits
ď‚· Salary: - ÂŁ20,000 excluding
incentive
ď‚· 30 Days of Yearly Leaves
ď‚· Contract: - Minimum 1 year
Contact us
today
Interested candidate can contact us today. It
includes 5 working days in week.
Appropriate training will be provided for
every candidate to reach their goal and
target more easily. Last date for application
is 20 June, 2022. Salary will be ÂŁ20,000
excluding incentives along with 30-days
annual leave.
Contact us today
The interested candidates can mail their CV
on: - hiring@bunitravel.co.uk
A plan outlining your recruitment strategy for obtaining the
best candidate
There are some of the recruitment strategy which may include to identify best and
talented candidates are discussed further.
Using social media networks- Social media has large reach to the large population
which can be highly effective to delivery better sharing of information that can have high
impact (Hunkenschroer and et. al., 2022). There are large number of population who are
active on the social media that can be highly effective and can create awareness about the job
vacancy to large population (Bapuji and et. al., 2020). This can be effective to reach to large
population within very less time where sharing option for the information can help large
number of candidate for the job seeking. Here, organization should use their online portal
which can use for the receiving CV from candidates in large number (Kim and et. al., 2020).
These collections of received CV should be taken in consideration which can be effective and
help in getting different candidate with different qualities. Social media can help to get large
5
overtime have some specific rewards that also provides opportunity to earn
more. After joining, each candidate will be given appropriate training along with
development which are necessary to perform their job roles and responsibilities.
Closing time for the online application is 20 June, 2022.
Pay and
Benefits
ď‚· Salary: - ÂŁ20,000 excluding
incentive
ď‚· 30 Days of Yearly Leaves
ď‚· Contract: - Minimum 1 year
Contact us
today
Interested candidate can contact us today. It
includes 5 working days in week.
Appropriate training will be provided for
every candidate to reach their goal and
target more easily. Last date for application
is 20 June, 2022. Salary will be ÂŁ20,000
excluding incentives along with 30-days
annual leave.
Contact us today
The interested candidates can mail their CV
on: - hiring@bunitravel.co.uk
A plan outlining your recruitment strategy for obtaining the
best candidate
There are some of the recruitment strategy which may include to identify best and
talented candidates are discussed further.
Using social media networks- Social media has large reach to the large population
which can be highly effective to delivery better sharing of information that can have high
impact (Hunkenschroer and et. al., 2022). There are large number of population who are
active on the social media that can be highly effective and can create awareness about the job
vacancy to large population (Bapuji and et. al., 2020). This can be effective to reach to large
population within very less time where sharing option for the information can help large
number of candidate for the job seeking. Here, organization should use their online portal
which can use for the receiving CV from candidates in large number (Kim and et. al., 2020).
These collections of received CV should be taken in consideration which can be effective and
help in getting different candidate with different qualities. Social media can help to get large
5

number of candidate to select for the right job. This can also help in getting easily connected
with the candidate and get updates more easily (Villeda and et. al., 2019). This can be
effective for the BUNI travel to select the correct candidate that are suitable for the vacant
post. Due to this, effectiveness HR should use different online social media platform that can
have high reach to the required candidates that can be helpful in identifying right candidate
for the job vacancy and can help in getting better help in increasing organizational profits
(Guan and Huan, 2019). Some of the social media platforms may include Link-din,
Naukri.com and others that are helpful in finding appropriate candidate for the vacant post
quickly.
Leverage referrals- Proactive recruitment are essential and effective element which
are associated with categorizing employees work in form of team. This is effective in
providing better aspect to vision, mission along with objectives to company that can help in
easily sustained for long-term (Abrate and et. al., 2020). In this, there si need to encourage
staff members and partners to create awareness about the job vacancy can also help in
creating better role in delivery of better aspect which are effective strategy for the effective
response to hire better and appropriate candidates (Fusarelli and et. al., 2018). In context to
BUNI travel, HR manager should include the use of different scheme and other attractive
packages which can be effective and help in dealing with better attraction of candidates for
the vacant job. This can be helpful in attracting large number of candidate of the required job
vacancy (Wilis and Nurwulandari, 2020).
From the above analysis, it can be concluding that there is various strategy which can
be effective and have high ability to create and attract large number of skilled candidate
which can be effective and to hire appropriate candidate for the job (Barry and et. al., 2018).
This can be effective to select the appropriate and right candidate which can help in
enhancing the profit of firm at large scale. This can also help new talented workforce
company to sustain better and effective relationship with consumers within long term (Kim
and et. al., 2020).
A three-month staff development plan for the new starter
Staff development plan refers to the steps which are taken by any organization which
can be effective in enhancing the skills of an employees and can help in motivate to acquire
new learning and knowledge (Ralston and et. al., 2019). Here, professional development plan
6
with the candidate and get updates more easily (Villeda and et. al., 2019). This can be
effective for the BUNI travel to select the correct candidate that are suitable for the vacant
post. Due to this, effectiveness HR should use different online social media platform that can
have high reach to the required candidates that can be helpful in identifying right candidate
for the job vacancy and can help in getting better help in increasing organizational profits
(Guan and Huan, 2019). Some of the social media platforms may include Link-din,
Naukri.com and others that are helpful in finding appropriate candidate for the vacant post
quickly.
Leverage referrals- Proactive recruitment are essential and effective element which
are associated with categorizing employees work in form of team. This is effective in
providing better aspect to vision, mission along with objectives to company that can help in
easily sustained for long-term (Abrate and et. al., 2020). In this, there si need to encourage
staff members and partners to create awareness about the job vacancy can also help in
creating better role in delivery of better aspect which are effective strategy for the effective
response to hire better and appropriate candidates (Fusarelli and et. al., 2018). In context to
BUNI travel, HR manager should include the use of different scheme and other attractive
packages which can be effective and help in dealing with better attraction of candidates for
the vacant job. This can be helpful in attracting large number of candidate of the required job
vacancy (Wilis and Nurwulandari, 2020).
From the above analysis, it can be concluding that there is various strategy which can
be effective and have high ability to create and attract large number of skilled candidate
which can be effective and to hire appropriate candidate for the job (Barry and et. al., 2018).
This can be effective to select the appropriate and right candidate which can help in
enhancing the profit of firm at large scale. This can also help new talented workforce
company to sustain better and effective relationship with consumers within long term (Kim
and et. al., 2020).
A three-month staff development plan for the new starter
Staff development plan refers to the steps which are taken by any organization which
can be effective in enhancing the skills of an employees and can help in motivate to acquire
new learning and knowledge (Ralston and et. al., 2019). Here, professional development plan
6
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strategies can be effective to provide learning about achieving goal and help in providing
high benefit to the organization. This can also help in increasing motivation level of
employees. There are some of the method which can be effective are going to be discussed
further.
Prepare an employee- This can refer as the first step in the staff development plan
which can be helpful in providing various assessment where higher authority includes the
plan for task and various assessment for the staff members with motive of creating value
regarding job rules and responsibility in employees mind. It is also essential to provide
regular work for the employee which can be helpful in providing experience and
development which can help to increase their capability and fight with any situation more
easily (Chapron and Morgan, 2020).
Rationale for all the choices that have been made in the
design of the above materials (1500 words)
From above analysis, it can conclude that job description and recruitment procedure is
one of the most important activity within organization for selecting best candidate for the best
job role. This can be effective and can help organization to select the talented candidate for
the organization which can be helpful in resolving various critical problems of customer and
business organization. It can also be effective to reduce the conflict and customers issues
more easily within less time. This can also help organization to establish better and effective
relationship with their customer and employees along with employee and employer for longer
duration. It can be also effective for the management that can help to perform various job role
and responsibility and reducing the workload through attracting large number of customer
base (Harty, 2020). This can help management to attract appropriate candidate through
showing reliable and attractive package according to job description. This may also include
various perks and benefits that can be provided by the management to the candidate
according to the performance.
Through like this, firm can attract number of candidate for the vacant job role and
select one of the best employee. This should be beneficial for the organization and having
ability to perform their roles and responsibility more appropriately and effectively. It can also
help to higher deserving candidate from different location which can help increasing overall
7
high benefit to the organization. This can also help in increasing motivation level of
employees. There are some of the method which can be effective are going to be discussed
further.
Prepare an employee- This can refer as the first step in the staff development plan
which can be helpful in providing various assessment where higher authority includes the
plan for task and various assessment for the staff members with motive of creating value
regarding job rules and responsibility in employees mind. It is also essential to provide
regular work for the employee which can be helpful in providing experience and
development which can help to increase their capability and fight with any situation more
easily (Chapron and Morgan, 2020).
Rationale for all the choices that have been made in the
design of the above materials (1500 words)
From above analysis, it can conclude that job description and recruitment procedure is
one of the most important activity within organization for selecting best candidate for the best
job role. This can be effective and can help organization to select the talented candidate for
the organization which can be helpful in resolving various critical problems of customer and
business organization. It can also be effective to reduce the conflict and customers issues
more easily within less time. This can also help organization to establish better and effective
relationship with their customer and employees along with employee and employer for longer
duration. It can be also effective for the management that can help to perform various job role
and responsibility and reducing the workload through attracting large number of customer
base (Harty, 2020). This can help management to attract appropriate candidate through
showing reliable and attractive package according to job description. This may also include
various perks and benefits that can be provided by the management to the candidate
according to the performance.
Through like this, firm can attract number of candidate for the vacant job role and
select one of the best employee. This should be beneficial for the organization and having
ability to perform their roles and responsibility more appropriately and effectively. It can also
help to higher deserving candidate from different location which can help increasing overall
7

revenue and goodwill of travel agency and provide better benefit for longer duration (Gould
and et. al., 2021).
8
and et. al., 2021).
8

References
Abrate, G., Bruno, C., Erbetta, F. and Fraquelli, G., 2020. Which future for traditional travel
agencies? A dynamic capabilities approach. Journal of Travel Research, 59(5),
pp.777-791.
Bapuji, H., Patel, C., Ertug, G. and Allen, D.G., 2020. Corona crisis and inequality: Why
management research needs a societal turn. Journal of Management, 46(7), pp.1205-
1222.
Barry, K.M., Woods, M., Warnecke, E., Stirling, C. and Martin, A., 2018. Psychological
health of doctoral candidates, study-related challenges and perceived
performance. Higher Education Research & Development, 37(3), pp.468-483.
Chapron, J. and Morgan, K., 2020. Action research within an elite rugby union coaching
group to influence change in coach learning and pedagogic practice. Sports Coaching
Review, 9(3), pp.296-320.
Fusarelli, B.C., Fusarelli, L.D. and Riddick, F., 2018. Planning for the future: Leadership
development and succession planning in education. Journal of Research on
Leadership Education, 13(3), pp.286-313.
Gould, D., Martin, E.M. and Walker, L.F., 2021. A season long investigation of social
emotional learning associated with high school basketball participation. Journal of
Applied Sport Psychology, pp.1-23.
Guan, X.H. and Huan, T.C., 2019. Talent management for the proactive behavior of tour
guides. International Journal of Contemporary Hospitality Management.
Harty, J., 2020, June. Designing engineering onboarding for 60+ nationalities.
In Proceedings of the 15th International Conference on Global Software
Engineering (pp. 76-80).
Hunkenschroer, A.L. and Luetge, C., 2022. Ethics of AI-enabled recruiting and selection: A
review and research agenda. Journal of Business Ethics, pp.1-31.
Kim, J., Franklin, D., Phillips, M. and Hwang, E., 2020. Online travel agency price
presentation: examining the influence of price dispersion on travelers’ hotel
preference. Journal of Travel Research, 59(4), pp.704-721.
Kim, J., Franklin, D., Phillips, M. and Hwang, E., 2020. Online travel agency price
presentation: examining the influence of price dispersion on travelers’ hotel
preference. Journal of Travel Research, 59(4), pp.704-721.
Ralston, A.L., Andrews III, A.R. and Hope, D.A., 2019. Fulfilling the promise of mental
health technology to reduce public health disparities: Review and research
agenda. Clinical Psychology: Science and Practice, 26(1), p.e12277.
Villeda, M., McCamey, R., Essien, E. and Amadi, C., 2019. Use of social networking sites
for recruiting and selecting in the hiring process. International business
research, 12(3), pp.66-78.
Wilis, R.A. and Nurwulandari, A., 2020. The effect of E-Service Quality, E-Trust, Price and
Brand Image Towards E-Satisfaction and Its Impact on E-Loyalty of Traveloka's
Customer. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(3), pp.1061-
1099.
9
Abrate, G., Bruno, C., Erbetta, F. and Fraquelli, G., 2020. Which future for traditional travel
agencies? A dynamic capabilities approach. Journal of Travel Research, 59(5),
pp.777-791.
Bapuji, H., Patel, C., Ertug, G. and Allen, D.G., 2020. Corona crisis and inequality: Why
management research needs a societal turn. Journal of Management, 46(7), pp.1205-
1222.
Barry, K.M., Woods, M., Warnecke, E., Stirling, C. and Martin, A., 2018. Psychological
health of doctoral candidates, study-related challenges and perceived
performance. Higher Education Research & Development, 37(3), pp.468-483.
Chapron, J. and Morgan, K., 2020. Action research within an elite rugby union coaching
group to influence change in coach learning and pedagogic practice. Sports Coaching
Review, 9(3), pp.296-320.
Fusarelli, B.C., Fusarelli, L.D. and Riddick, F., 2018. Planning for the future: Leadership
development and succession planning in education. Journal of Research on
Leadership Education, 13(3), pp.286-313.
Gould, D., Martin, E.M. and Walker, L.F., 2021. A season long investigation of social
emotional learning associated with high school basketball participation. Journal of
Applied Sport Psychology, pp.1-23.
Guan, X.H. and Huan, T.C., 2019. Talent management for the proactive behavior of tour
guides. International Journal of Contemporary Hospitality Management.
Harty, J., 2020, June. Designing engineering onboarding for 60+ nationalities.
In Proceedings of the 15th International Conference on Global Software
Engineering (pp. 76-80).
Hunkenschroer, A.L. and Luetge, C., 2022. Ethics of AI-enabled recruiting and selection: A
review and research agenda. Journal of Business Ethics, pp.1-31.
Kim, J., Franklin, D., Phillips, M. and Hwang, E., 2020. Online travel agency price
presentation: examining the influence of price dispersion on travelers’ hotel
preference. Journal of Travel Research, 59(4), pp.704-721.
Kim, J., Franklin, D., Phillips, M. and Hwang, E., 2020. Online travel agency price
presentation: examining the influence of price dispersion on travelers’ hotel
preference. Journal of Travel Research, 59(4), pp.704-721.
Ralston, A.L., Andrews III, A.R. and Hope, D.A., 2019. Fulfilling the promise of mental
health technology to reduce public health disparities: Review and research
agenda. Clinical Psychology: Science and Practice, 26(1), p.e12277.
Villeda, M., McCamey, R., Essien, E. and Amadi, C., 2019. Use of social networking sites
for recruiting and selecting in the hiring process. International business
research, 12(3), pp.66-78.
Wilis, R.A. and Nurwulandari, A., 2020. The effect of E-Service Quality, E-Trust, Price and
Brand Image Towards E-Satisfaction and Its Impact on E-Loyalty of Traveloka's
Customer. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 4(3), pp.1061-
1099.
9
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Appendix
A PESTLE analysis for BUNI Travel
PESTLE analysis refers to technique that can be used by the company organization
for analyzing external factor which includes political, social, economical, environmental,
technology and legal which are going to be discussed further.
Political- This may include the factor which can have impact on the department and
operational function of the organization which includes rules and regulation along with
governmental policies. Here, BUNI travel management should prepare effective HR policies
that includes inquiry and complaint policy, safety policy and insurance policy and others.
These insurance and safety can be effective HR policy that can increase employees
motivation for long term.
Economical- This includes the factor which have impact on economic manner. This
includes interest rate, inflation, employee wages and others. In context to BUNI travels,
recruiting talented employee can be used by the management which can help to increase the
productivity and enhance the workplace area within tourist industry. This can help to enhance
the economic growth of organization in short duration. Fluctuation in rates of currency can
also impact organization at international level which can decrease performance highly.
Social- It includes the culture, social class and subculture which have high impact on
the organization. In context to BUNI travels, it can diversify their services and goods at wide
range. It can also help in diversification on the basis of customers requirement which can help
to fulfill at time. It can be effective in spreading positive word of mouth about company and
its services.
Technology- It includes the updated technology and system which can be used by the
organization for smooth in their business activity. It can also help BUNI travels management
to use it on the various portals like application through using AI technology for identification
of right candidate for the required vacant post.
Environmental- It can't include the factor like population and pollution. In context to
BUNI travels eco-friendly and long with advanced vehicle. This can be used by the
organization that can include electrical bikes, cycles and others. It can provide advantage for
utilizing to reduce the pollution and provide zero level pollution to atmosphere.
Legal- It includes the government legal norms and regulations which can affect
organizational functions directly and legally. In context to BUNI travels, it is mandatory for
the organization that this should focus on employees productivity in the workplace area. They
10
A PESTLE analysis for BUNI Travel
PESTLE analysis refers to technique that can be used by the company organization
for analyzing external factor which includes political, social, economical, environmental,
technology and legal which are going to be discussed further.
Political- This may include the factor which can have impact on the department and
operational function of the organization which includes rules and regulation along with
governmental policies. Here, BUNI travel management should prepare effective HR policies
that includes inquiry and complaint policy, safety policy and insurance policy and others.
These insurance and safety can be effective HR policy that can increase employees
motivation for long term.
Economical- This includes the factor which have impact on economic manner. This
includes interest rate, inflation, employee wages and others. In context to BUNI travels,
recruiting talented employee can be used by the management which can help to increase the
productivity and enhance the workplace area within tourist industry. This can help to enhance
the economic growth of organization in short duration. Fluctuation in rates of currency can
also impact organization at international level which can decrease performance highly.
Social- It includes the culture, social class and subculture which have high impact on
the organization. In context to BUNI travels, it can diversify their services and goods at wide
range. It can also help in diversification on the basis of customers requirement which can help
to fulfill at time. It can be effective in spreading positive word of mouth about company and
its services.
Technology- It includes the updated technology and system which can be used by the
organization for smooth in their business activity. It can also help BUNI travels management
to use it on the various portals like application through using AI technology for identification
of right candidate for the required vacant post.
Environmental- It can't include the factor like population and pollution. In context to
BUNI travels eco-friendly and long with advanced vehicle. This can be used by the
organization that can include electrical bikes, cycles and others. It can provide advantage for
utilizing to reduce the pollution and provide zero level pollution to atmosphere.
Legal- It includes the government legal norms and regulations which can affect
organizational functions directly and legally. In context to BUNI travels, it is mandatory for
the organization that this should focus on employees productivity in the workplace area. They
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should also follow health and safety at work and can provide best quality of goods and
services for their customers.
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services for their customers.
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