Report on Smart Objectives, Company Analysis and Business Strategies
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AI Summary
This report delves into the critical role of smart objectives in business development, exploring various aspects such as management's impact at different organizational levels, leadership and team management's contributions, and the influence of the environment on organizations. The report analyzes the importance of management skills, including effective communication and employee development, and how leadership fosters employee engagement and team performance. It further examines how organizations adapt to external factors like political, economic, and technological changes, utilizing tools such as PESTLE and Porter's Five Forces. A comparative analysis of Aristocrat Leisure Limited and Fortescue Metals Group is conducted, focusing on their vision and mission statements, core values, corporate social responsibility initiatives, stakeholder management, and the application of the SMART framework to their goals. The report concludes with an integrated perspective on how these elements contribute to business success.

Smart Objectives
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Executive Summary
Every industry has different objectives which they want to achieve to accomplish their
goals. For this various aspects, factors which are related to the company are overviewed and
considered. This help to make strategies decision and supports in future long term planning.
Moreover, the context also impact the way corporation remains faithful to their mission and
vision. To overall narrative many factors contribute such as stakeholders. Purpose of this report
is to understand different aspects, techniques and methods through which company achieve its
objectives. For completing the report, various things are described and discussed in brief.
Further, analysis on impact of environment on organisation is evaluated. At last, Compare and
contrast of two different companies are provided on different aspects.
Every industry has different objectives which they want to achieve to accomplish their
goals. For this various aspects, factors which are related to the company are overviewed and
considered. This help to make strategies decision and supports in future long term planning.
Moreover, the context also impact the way corporation remains faithful to their mission and
vision. To overall narrative many factors contribute such as stakeholders. Purpose of this report
is to understand different aspects, techniques and methods through which company achieve its
objectives. For completing the report, various things are described and discussed in brief.
Further, analysis on impact of environment on organisation is evaluated. At last, Compare and
contrast of two different companies are provided on different aspects.

Table of Contents
Executive Summary .........................................................................................................................i
PART 1............................................................................................................................................1
Role and importance of management in organisations at various levels and explain how
managers affect performance.................................................................................................1
Leadership and team management and their contribution to organisational success.............2
Impact of the environment on organisations and the way organisations adapt and change...2
PART 2............................................................................................................................................3
1. Vision or mission statements..............................................................................................3
2.Values for the organisations................................................................................................3
3. Corporate social responsibility/sustainability.....................................................................4
4. Stakeholders in corporate statements.................................................................................4
5. SMART test for goals and objectives.................................................................................5
6. Statements of intention add value to companies................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Executive Summary .........................................................................................................................i
PART 1............................................................................................................................................1
Role and importance of management in organisations at various levels and explain how
managers affect performance.................................................................................................1
Leadership and team management and their contribution to organisational success.............2
Impact of the environment on organisations and the way organisations adapt and change...2
PART 2............................................................................................................................................3
1. Vision or mission statements..............................................................................................3
2.Values for the organisations................................................................................................3
3. Corporate social responsibility/sustainability.....................................................................4
4. Stakeholders in corporate statements.................................................................................4
5. SMART test for goals and objectives.................................................................................5
6. Statements of intention add value to companies................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
In today's era there are various factors which affect the organization. it can be internal to
the organisation or from other areas. Inside the firm's management, leadership, team
management, employee and many more affects the operational activities. While there are
external factors too which affects performance and operation of the organisation. Without there
analysis no firm can survive in the market. Further, companies have to make changes according
to those factors to rise its level in the market. Following report comprise of comparison between
two companies that is Aristocrat Leisure Limited and Fortescue Metals Group on different basis.
PART 1
Role and importance of management in organisations at various levels and explain how
managers affect performance
There are different type of organization that aim at gaining maximum profit. This is only
possible when they are able to understand their customers and deliver them services as per their
preference. In this process, there are different type of level at companies like Aristocrat Leisure
Limited and Fortescue Metals Group. Managers play vital role at all the different levels as they
are the one who have direct interaction with employees (Goetsch and Davis, 2014). They have
understanding about the performance and areas in which they lack. In this context, main aim of
management is make sure that all the managers within the firm perform their roles and
responsibilities in effective manner. When managers do not perform their set of roles effectively,
then it has negative impact over employees as the rate of performance get reduced. There are
certain set of skills that are important for the managers to possess. In this context, it includes
communication skills. It is essential that manager have effective interaction with employees as it
enables to develop trust and confidence. There are cases in which workers do not share their
issues or problems but with proper communication, managers can support management by
identifying the issues that are faced by workers and steps can be developed accordingly.
There are different set of issues that are faced within the organization. In this context, one
of the main issue that are faced by management is high turnover rate. There are huge losses that
are faced by the firm. For this issue, managers are highly effective and when they are highly
skills, then they can properly direct and guide employees with the help of which the rate of
employee’s turnover can be reduced (Mihalache, Jansen and Volberda, 2014). Managers are able
1
In today's era there are various factors which affect the organization. it can be internal to
the organisation or from other areas. Inside the firm's management, leadership, team
management, employee and many more affects the operational activities. While there are
external factors too which affects performance and operation of the organisation. Without there
analysis no firm can survive in the market. Further, companies have to make changes according
to those factors to rise its level in the market. Following report comprise of comparison between
two companies that is Aristocrat Leisure Limited and Fortescue Metals Group on different basis.
PART 1
Role and importance of management in organisations at various levels and explain how
managers affect performance
There are different type of organization that aim at gaining maximum profit. This is only
possible when they are able to understand their customers and deliver them services as per their
preference. In this process, there are different type of level at companies like Aristocrat Leisure
Limited and Fortescue Metals Group. Managers play vital role at all the different levels as they
are the one who have direct interaction with employees (Goetsch and Davis, 2014). They have
understanding about the performance and areas in which they lack. In this context, main aim of
management is make sure that all the managers within the firm perform their roles and
responsibilities in effective manner. When managers do not perform their set of roles effectively,
then it has negative impact over employees as the rate of performance get reduced. There are
certain set of skills that are important for the managers to possess. In this context, it includes
communication skills. It is essential that manager have effective interaction with employees as it
enables to develop trust and confidence. There are cases in which workers do not share their
issues or problems but with proper communication, managers can support management by
identifying the issues that are faced by workers and steps can be developed accordingly.
There are different set of issues that are faced within the organization. In this context, one
of the main issue that are faced by management is high turnover rate. There are huge losses that
are faced by the firm. For this issue, managers are highly effective and when they are highly
skills, then they can properly direct and guide employees with the help of which the rate of
employee’s turnover can be reduced (Mihalache, Jansen and Volberda, 2014). Managers are able
1
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to arrange training and development for workers as they are able to list out the areas in which
they need improvement.
Leadership and team management and their contribution to organisational success
When a task is given to an individual, then the time taken to complete it will be high
when compared to a team which perform same task. Within organization like Fortescue Metals
Group and Aristocrat Leisure Limited, leadership and team management is highly important to
develop strong customers and to satisfy them (Hoch and Kozlowski, 2014). There are conditions
in which workers do not have interest or motivation, to perform their role in effective manner.
However, leaders play vital role in boost up performance of employees and developing interest
through which can put on their full efforts to perform the given task. On the other hand, team
management is only possible when all the individuals involved have proper understanding about
the skills that each one possess. Further, it is also important that management set out goals for
the team as it enables to develop path on which employees get focused to achieve them. Within
organization, when there is both leadership and team management, then it has positive impact
over the business (Goetsch and Davis, 2014). Management is able to make sure that workers
perform effectively and contribute in developing strong customers. Any organization gets
successful when requirement of customers are satisfied and with the help of leaders and proper
team management employees are able to understand the requirement of customers and develop
strategies with the help of which it is achieved. When there is proper coordination among
employees within the team, then the total time that is taken for completing a given task gets
reduced and this way huge profit can be developed.
Impact of the environment on organisations and the way organisations adapt and change.
Environment of the organization can be defined as the areas surrounding the company
which can affect the operation, performance and resources. Environment factors mostly affects
the organisation as it comprise of many factors. Both the organization are affected the external
and internal factors. Internal factors have direct impact but are controllable and can be modified
in the companies itself (Herbet and et.al., 2014). External environment are the areas which are
not controlled by the organization and they affect the potential and performance of the entity.
Task environment are those which are outside areas but have linkage to the company such as
Owners, customers and suppliers etc.. This may include Political-legislative, Economic,
technological, micro-environmental, macro-environmental factors which can create great impact
2
they need improvement.
Leadership and team management and their contribution to organisational success
When a task is given to an individual, then the time taken to complete it will be high
when compared to a team which perform same task. Within organization like Fortescue Metals
Group and Aristocrat Leisure Limited, leadership and team management is highly important to
develop strong customers and to satisfy them (Hoch and Kozlowski, 2014). There are conditions
in which workers do not have interest or motivation, to perform their role in effective manner.
However, leaders play vital role in boost up performance of employees and developing interest
through which can put on their full efforts to perform the given task. On the other hand, team
management is only possible when all the individuals involved have proper understanding about
the skills that each one possess. Further, it is also important that management set out goals for
the team as it enables to develop path on which employees get focused to achieve them. Within
organization, when there is both leadership and team management, then it has positive impact
over the business (Goetsch and Davis, 2014). Management is able to make sure that workers
perform effectively and contribute in developing strong customers. Any organization gets
successful when requirement of customers are satisfied and with the help of leaders and proper
team management employees are able to understand the requirement of customers and develop
strategies with the help of which it is achieved. When there is proper coordination among
employees within the team, then the total time that is taken for completing a given task gets
reduced and this way huge profit can be developed.
Impact of the environment on organisations and the way organisations adapt and change.
Environment of the organization can be defined as the areas surrounding the company
which can affect the operation, performance and resources. Environment factors mostly affects
the organisation as it comprise of many factors. Both the organization are affected the external
and internal factors. Internal factors have direct impact but are controllable and can be modified
in the companies itself (Herbet and et.al., 2014). External environment are the areas which are
not controlled by the organization and they affect the potential and performance of the entity.
Task environment are those which are outside areas but have linkage to the company such as
Owners, customers and suppliers etc.. This may include Political-legislative, Economic,
technological, micro-environmental, macro-environmental factors which can create great impact
2

on the company. Further, both the firms have to overlook for he competitive environment as any
other firm can affects the established business. They may impact on various operational activities
of both the companies. This may include factors like market structure, flexibility, process and
many other areas. To present from all the above mentioned factors there are various methods
which can be adopted by the companies. They can implement PESTLE as well as PORTER 5
forces analysis. Both the methods combined helps the firms to gain knowledge related to the
environment. PESTLE methods is based on the 6 external factors which firm faces. These are
areas which where company has to follow the changes made them, there decision can make great
impact on both the firms. It includes political, legal, environmental, socio-cultural, technological,
economic while the other contains arrival and existing competitors, bargaining power of
consumers and suppliers and industrial conditions (Navarro-García, Arenas-Gaitán and Rondán-
Cataluña, 2014). All these factors are included by the organisation before and after establishing.
Changes can be implemented by understanding those impact and by making strategic planning
related to those factors.
PART 2
1. Vision or mission statements
Aristocrat Leisure Limited wants to raise their sales through implementing new products
and services within the enterprise. In this way, the organisation has established their operations at
new place to launch new things. There mission is making strong relationship with customers who
purchase gambling machine for market development. There are several marketing activities done
in effective way to develop performances of community.
Fortescues Metals Group has vision to emerge as the largest cost effective to provide
consumer electronics, home appliances, lighting, etc. in domestic and global market. In this way,
goals set through quality aspect and customers first as well. The company has mission to make
effective trust of customers through providing them innovative products and services. Therefore,
they can make trust based and long time relationship to fulfil their desire in successful aspect.
2.Values for the organisations
Former company has value to calculate debt and minority interest with preferred shares,
cash equivalent and marketable security which assists to develop profits and revenue in
successful aspect. The later one has value to adopt effective culture with guiding and taking
3
other firm can affects the established business. They may impact on various operational activities
of both the companies. This may include factors like market structure, flexibility, process and
many other areas. To present from all the above mentioned factors there are various methods
which can be adopted by the companies. They can implement PESTLE as well as PORTER 5
forces analysis. Both the methods combined helps the firms to gain knowledge related to the
environment. PESTLE methods is based on the 6 external factors which firm faces. These are
areas which where company has to follow the changes made them, there decision can make great
impact on both the firms. It includes political, legal, environmental, socio-cultural, technological,
economic while the other contains arrival and existing competitors, bargaining power of
consumers and suppliers and industrial conditions (Navarro-García, Arenas-Gaitán and Rondán-
Cataluña, 2014). All these factors are included by the organisation before and after establishing.
Changes can be implemented by understanding those impact and by making strategic planning
related to those factors.
PART 2
1. Vision or mission statements
Aristocrat Leisure Limited wants to raise their sales through implementing new products
and services within the enterprise. In this way, the organisation has established their operations at
new place to launch new things. There mission is making strong relationship with customers who
purchase gambling machine for market development. There are several marketing activities done
in effective way to develop performances of community.
Fortescues Metals Group has vision to emerge as the largest cost effective to provide
consumer electronics, home appliances, lighting, etc. in domestic and global market. In this way,
goals set through quality aspect and customers first as well. The company has mission to make
effective trust of customers through providing them innovative products and services. Therefore,
they can make trust based and long time relationship to fulfil their desire in successful aspect.
2.Values for the organisations
Former company has value to calculate debt and minority interest with preferred shares,
cash equivalent and marketable security which assists to develop profits and revenue in
successful aspect. The later one has value to adopt effective culture with guiding and taking
3
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actions that helps to make successful operations and functions. In respect to accomplish this
objective, the company focus on getting the best outcomes that ensure unique culture and
environment.
3. Corporate social responsibility/sustainability
In Aristocrat Leisure Limited used to take initiatives and assess its effect on
environmental and social well-being. This term generally apply to make efforts to focus on
practices. The organisation has primary focus on responsibility in the environment to reduce
impact of carbon footprint in company and society as well. It makes commitment by the
enterprise to behave ethically and contribute participation to improves quality of life of personnel
(Scholz and Smith, 2016). Fortescue Metals Group acknowledge that they are publicly
accountable not only for financial while also considered their social and environmental records.
It encompasses to extent in which the organisation need to promote human rights,
community enhancement, sustainable development objectives, etc. It is the commitment of
organisation that contribute sustainable economic development working with personnel, their
families and local community in term of large improvement . Therefore, it can be stated that CSR
plays very important role in both businesses and good for international development.
4. Stakeholders in corporate statements
Stakeholders can be individuals and group of person who have interested in organisation
ability to deliver effective results. Within Aristocrat Leisure Limited, they intend to maintain
viability of the company products and services. This is because, they share their participation in
annual general meeting, decision-making and many other activities that required to perform
effective functions and operations (Tofade, Abate and Fu, 2014). There are different stakeholders
take participation such as customers, employees, suppliers creditors, government, investors, etc.
For example, suppliers provides raw-material to business through they make finished products to
satisfy customer requirement. Further, customer giving their views as feedback to delivers
effective results within the organisation.
Beside this, in Fortescue Metals Group has also several stakeholders who participate in
various activities and actions within the business environment. In this aspect, the organisation
determine their mission statement to communicate relevant information to all players at
workplace (Zafar, Arnautovic and Svetinovic, 2014). There are different types of values need to
4
objective, the company focus on getting the best outcomes that ensure unique culture and
environment.
3. Corporate social responsibility/sustainability
In Aristocrat Leisure Limited used to take initiatives and assess its effect on
environmental and social well-being. This term generally apply to make efforts to focus on
practices. The organisation has primary focus on responsibility in the environment to reduce
impact of carbon footprint in company and society as well. It makes commitment by the
enterprise to behave ethically and contribute participation to improves quality of life of personnel
(Scholz and Smith, 2016). Fortescue Metals Group acknowledge that they are publicly
accountable not only for financial while also considered their social and environmental records.
It encompasses to extent in which the organisation need to promote human rights,
community enhancement, sustainable development objectives, etc. It is the commitment of
organisation that contribute sustainable economic development working with personnel, their
families and local community in term of large improvement . Therefore, it can be stated that CSR
plays very important role in both businesses and good for international development.
4. Stakeholders in corporate statements
Stakeholders can be individuals and group of person who have interested in organisation
ability to deliver effective results. Within Aristocrat Leisure Limited, they intend to maintain
viability of the company products and services. This is because, they share their participation in
annual general meeting, decision-making and many other activities that required to perform
effective functions and operations (Tofade, Abate and Fu, 2014). There are different stakeholders
take participation such as customers, employees, suppliers creditors, government, investors, etc.
For example, suppliers provides raw-material to business through they make finished products to
satisfy customer requirement. Further, customer giving their views as feedback to delivers
effective results within the organisation.
Beside this, in Fortescue Metals Group has also several stakeholders who participate in
various activities and actions within the business environment. In this aspect, the organisation
determine their mission statement to communicate relevant information to all players at
workplace (Zafar, Arnautovic and Svetinovic, 2014). There are different types of values need to
4
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be communicated for organisation value. It includes provide great work environment and treat
each person respectably. Further, high standards need to be applied in iron industry with fresh
delivery of products and services.
5. SMART test for goals and objectives
In respect to test goals and objectives, following comparison can be done at workplace:
Basis Aristocrat Leisure Limited Fortescue Metals Group
Specific This organisation has specific
objective to meet monthly
sales quota through implement
new intelligence business tool.
In this organisation, specific
objective define as reduce
welding cost in new products.
Measurable In respect to measure, the
organisation need to train
entire analytic team in
successful aspect.
Beside this, in respect to
measure, quality need to be
assess to attract customer in
systematic way.
Attainable Here, Aristocrat Leisure
Limited launched new
marketing campaigns that
enhance leads and create
project plan.
As compare to Aristocrat
Leisure Limited, after
measurement, capacity,
knowledge and many other
things need to be evaluated
against some standards.
Relevant Relevancy can be created
through assess important
financial metric for the
organisation.
Relevancy of this organisation
determined, with
implementing plan in respect
to strategic development.
Time frame Each activity of objective is set
with time to develop
performances in business
(McCann, 2015).
Beside this, time need to be set
that beneficial to build
objectives in business unit.
5
each person respectably. Further, high standards need to be applied in iron industry with fresh
delivery of products and services.
5. SMART test for goals and objectives
In respect to test goals and objectives, following comparison can be done at workplace:
Basis Aristocrat Leisure Limited Fortescue Metals Group
Specific This organisation has specific
objective to meet monthly
sales quota through implement
new intelligence business tool.
In this organisation, specific
objective define as reduce
welding cost in new products.
Measurable In respect to measure, the
organisation need to train
entire analytic team in
successful aspect.
Beside this, in respect to
measure, quality need to be
assess to attract customer in
systematic way.
Attainable Here, Aristocrat Leisure
Limited launched new
marketing campaigns that
enhance leads and create
project plan.
As compare to Aristocrat
Leisure Limited, after
measurement, capacity,
knowledge and many other
things need to be evaluated
against some standards.
Relevant Relevancy can be created
through assess important
financial metric for the
organisation.
Relevancy of this organisation
determined, with
implementing plan in respect
to strategic development.
Time frame Each activity of objective is set
with time to develop
performances in business
(McCann, 2015).
Beside this, time need to be set
that beneficial to build
objectives in business unit.
5

6. Statements of intention add value to companies
From the above analysis, it can be stated that both organisations can add their value to
make successful business operations with considered positive outcomes and results at workplace.
In this way, decision can be made through taking different views and participation of several
stakeholders at workplace. It assists to make believable results in Aristocrat Leisure Limited and
Fortescue Metals Group. Further, SMART objectives also assists to develop concept of product
and services in business unit.
CONCLUSION
The above report is about the factors which affect the environment of the company. For
the above report various aspects and factors are included which leads to changes made in the
firm's operation and performance. For evaluation purpose two firms are taken Aristocrat Leisure
Limited and Fortescue Metals Group.
6
From the above analysis, it can be stated that both organisations can add their value to
make successful business operations with considered positive outcomes and results at workplace.
In this way, decision can be made through taking different views and participation of several
stakeholders at workplace. It assists to make believable results in Aristocrat Leisure Limited and
Fortescue Metals Group. Further, SMART objectives also assists to develop concept of product
and services in business unit.
CONCLUSION
The above report is about the factors which affect the environment of the company. For
the above report various aspects and factors are included which leads to changes made in the
firm's operation and performance. For evaluation purpose two firms are taken Aristocrat Leisure
Limited and Fortescue Metals Group.
6
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REFERENCES
Goetsch, D. L. and Davis, S. B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Herbet, G. and et.al., 2014. Disrupting posterior cingulate connectivity disconnects
consciousness from the external environment. Neuropsychologia. 56. pp.239-244.
Hoch, J. E. and Kozlowski, S. W., 2014. Leading virtual teams: Hierarchical leadership,
structural supports, and shared team leadership. Journal of applied psychology. 99(3).
pp.390.
McCann, P., 2015. The regional and urban policy of the European Union: Cohesion, results-
orientation and smart specialisation. Edward Elgar Publishing.
Mihalache, O. R., Jansen, J. J. and Volberda, H. W., 2014. Top management team shared
leadership and organizational ambidexterity: A moderated mediation
framework. Strategic Entrepreneurship Journal. 8(2). pp.128-148.
Navarro-García, A., Arenas-Gaitán, J. and Rondán-Cataluña, F. J., 2014. External environment
and the moderating role of export market orientation. Journal of Business Research.
67(5). pp.740-745.
Scholz, J. and Smith, A. N., 2016. Augmented reality: Designing immersive experiences that
maximize consumer engagement. Business Horizons. 59(2), pp.149-161.
Stratigea, A., Papadopoulou, C. A. and Panagiotopoulou, M., 2015. Tools and technologies for
planning the development of smart cities. Journal of Urban Technology. 22(2). pp.43-62.
Tofade, T., Abate, M. and Fu, Y., 2014. Perceptions of a continuing professional development
portfolio model to enhance the scholarship of teaching and learning. Journal of pharmacy
practice. 27(2). pp.131-137.
Torres, C. A., 2013. GAMBLING-MACHINES AND THE AUTOMATION OF DESIRE.
PLATFORM: Journal of Media & Communication. 5(1).
Zafar, N., Arnautovic, E. and Svetinovic, D., 2014. System security requirements analysis: A
smart grid case study. Systems Engineering. 17(1). pp.77-88.
7
Goetsch, D. L. and Davis, S. B., 2014. Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Herbet, G. and et.al., 2014. Disrupting posterior cingulate connectivity disconnects
consciousness from the external environment. Neuropsychologia. 56. pp.239-244.
Hoch, J. E. and Kozlowski, S. W., 2014. Leading virtual teams: Hierarchical leadership,
structural supports, and shared team leadership. Journal of applied psychology. 99(3).
pp.390.
McCann, P., 2015. The regional and urban policy of the European Union: Cohesion, results-
orientation and smart specialisation. Edward Elgar Publishing.
Mihalache, O. R., Jansen, J. J. and Volberda, H. W., 2014. Top management team shared
leadership and organizational ambidexterity: A moderated mediation
framework. Strategic Entrepreneurship Journal. 8(2). pp.128-148.
Navarro-García, A., Arenas-Gaitán, J. and Rondán-Cataluña, F. J., 2014. External environment
and the moderating role of export market orientation. Journal of Business Research.
67(5). pp.740-745.
Scholz, J. and Smith, A. N., 2016. Augmented reality: Designing immersive experiences that
maximize consumer engagement. Business Horizons. 59(2), pp.149-161.
Stratigea, A., Papadopoulou, C. A. and Panagiotopoulou, M., 2015. Tools and technologies for
planning the development of smart cities. Journal of Urban Technology. 22(2). pp.43-62.
Tofade, T., Abate, M. and Fu, Y., 2014. Perceptions of a continuing professional development
portfolio model to enhance the scholarship of teaching and learning. Journal of pharmacy
practice. 27(2). pp.131-137.
Torres, C. A., 2013. GAMBLING-MACHINES AND THE AUTOMATION OF DESIRE.
PLATFORM: Journal of Media & Communication. 5(1).
Zafar, N., Arnautovic, E. and Svetinovic, D., 2014. System security requirements analysis: A
smart grid case study. Systems Engineering. 17(1). pp.77-88.
7
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