Report: Analyzing Project Management for Unicorn Grocery's Success

This report provides a detailed analysis of successful business management, focusing on project management strategies for Unicorn Grocery. It covers key aspects such as project aims and objectives, project management plans considering costs, scope, quality, time, communication, risk, and resources. The report includes a work breakdown structure and a Gantt chart to illustrate timeframes and stages for project completion. Furthermore, it explores qualitative and quantitative methods for meeting project objectives, along with data analysis techniques and recommendations. The research also examines the value of research in meeting objectives through learning experiences. The report discusses CSR activities in the context of Primark, analyzing their significance, impact on competitive advantage, and influence on business performance, with recommendations for implementation.

MANAGING
SUCESSFULL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1 ............................................................................................................................................3
P1 Project aims and objectives according to unicorn grocery....................................................3
According to the unicorn grocery , the aims and objectives are the very essential part of the
project in order to start or run the business and diversify its opportunities towards the
organizational and outside level (Wakefield, 2012). ...............................................................3
P2. produce the project management plan according to the aspects of costs , scope, quality ,
time, communication, risk and resources....................................................................................4
P3 Produce a work break down structure and Gantt chart to provide time frames and stages
for completion.............................................................................................................................6
TASK 2............................................................................................................................................7
P4 Qualitative and quantitative methods for meeting project aims and objectives....................7
TASK 3............................................................................................................................................8
P5 Analyse research and data using appropriate tools and techniques.......................................8
P6 Suggestions and reconsiderations for data analysis and their conclusion..............................9
P7 Value of research to meet the objectives through own learning experience........................10
CONCLUSION .............................................................................................................................11
.......................................................................................................................................................12
REFRENCES.................................................................................................................................12
Books and Journals...................................................................................................................12

INTRODUCTION
Success full business management is the process of driving business to over come all the
failures in order to diversify business process in a systematic and well designed order to gain all
the opportunities and objectives. By adopting different strategies of management trade can be
managed in the dignified way. There are certain training programmes which helps for the growth
and development of the business in a broader spectrum . The best way of running a business is
the creation of planning , organizing, controlling, directing, staffing and coordinating strategies.
There are some policies which can be adopted in the companies for the proper and right
functioning of the business. By advance implementation methods of products and services the
scope of the business can be increase in the best possible way. By adopting excellent methods of
planing will provide changes in the job opportunities , help out in encouraging more no of
employees. This report based on CSR project of Primark.
TASK1
P1 Project aims and objectives according to unicorn grocery
According to the unicorn grocery , the aims and objectives are the very essential part of
the project in order to start or run the business and diversify its opportunities towards the
organizational and outside level (Wakefield, 2012).
Basically aims determine the achievements of the company . It is the future analysis of
targets . It tells about the goals and ambitions of the company regarding success and profits.
Objectives are the sole motives made in order to fulfil the aims and ambitions . They are the
different steps carried out with respect to the adoption of different policies, rules and regulations
and working criteria of the company to achieve growth and development.
Following are the aims and objectives of Unicorn grocery:-
Making sales and profits :- the foremost important aim and objective of this company is to
produce more selling opportunities for the profits and growth of the company by engaging more
no of customers . It provides different varieties of items related with grocery with the best quality
of products and services so that no one can ignore from buying purpose. The vast range of
services are available according to the exclusive deals . It made some strategies according to the
demand and supply criteria. The manufacturing process is carried out in a very advance manner
with innovative technological services. This is done according to the overall demand and supply

of raw materials, goods and services. It creates different department of manufacturing of items
according to the special, different, common, varieties of products. In order to increase customers
engagement it creates some home delivery services . The customer services department is of best
quality services through out the word. It take into consideration according to the quality of
cereals and also provides unique packaging services in order to satisfy customer needs and
demand.
There are some objectives in order to run the company by adopting some methods of
carrying the business in the best possible way. Basically the objectives of the company are
carried out in order to process all the work according to take focus into consideration. Focus
depends upon the success, achievement , goals, upbringings and most importantly future
expectations and opportunities. Objectives listed out all the steps and methods which are under
the supervision of higher authority , managers, directors , team leaders and chairman of the
company. According to the above methods aims and objectives can be achieves in the best
possible ways .
Aims: Managing CSR activities to achieve sustainable targets at Primark.
Objectives:
 To determine the significance of CSR and its role in sustainable development.
 To evaluate the effectiveness of CSR activity in the context of competitive advantage.
 To examine the influence of CSR on the business performance in the near future.
 To recommend the different types of CSR methods in the context of Primark.
Research Questions:
What is the significance of CSR and its role in sustainable development?
How CSR activity in increase competitive advantage?
What the influence of CSR on the business performance in the near future?
What is recommendations in CSR activity in the context of Primark.
P2. Produce the project management plan according to the aspects of costs , scope, quality , time,
communication, risk and resources.
According to the unicorn grocery project management plan envisages on the planning
strategies of the project by taking consideration according to the overall development of the
project and increases its efficiency and effectiveness in the best possible way. There are some

different aspects in order to manage the projects. In order to run any project strategies should be
made by project strategic implemented management process or PSIMP. This method aims at
different aspects and assessing the criteria of scope, time, quality, cost, communication, risk and
resources by following ways:-
COSTS:- This is the most vital part of the project . It includes the total cost of the project and
the net turn over . Costs determines the labour costs, logistic costs, transportation cost,
employment and employees cost. There are other costs like inventory and procurement costs
determines the inventory management and procurement management costs. Costs determines the
scope and future expectations of the project.
SCOPE:- scope determines the overall all future expectations of the project and it creates all the
variable according to different opportunities related with the project . By taking scope into
consideration an individual can be participate in the business. Scope tells about the out puts and
inputs of the project . It is the overall portrait of the project.
QUALITY:- Quality indicates about the minimization of bad and maximization of good. There
are different types of quality products like best quality products, average quality products and
worst quality products. To maintain the quality products , the company has arranging different
varieties according to the quality . The basic and foremost aim of this company is to provide best
quality products in order to satisfy customer needs and demands.
TIME :- In order to run the run or process the project time management is an essential tool.
Time is divided according to the different time frames. There is a certain time provided in order
to complete the project in a given time frame . There are advance time measurement methods for
managing time and focus on other businesses at the same time as well.
COMMUNICATION :- It is the process of interaction between one or more communicators. It
is divided into verbal and non verbal. There are different types of communication networks.
Verbal communication involves telephonic, face to face interaction and video conferencing
methods. Non verbal includes emails, messages, letters, add postings, charts, posters , graphs
and sketches. It plays a very important role in order to survive in the organization . There are
different communication gaps among the employees and employers by misrepresentations of
goods and services in the company. The company is going to adopt many advance and
innovative methods or ideas of improving communication in order to run the organization and
foster development.

RISK :- Risk is the uncertainty of a cause or situation . In order to start any project or business ,
one should adopt this phenomena by neglecting or ignoring all the future expectations related
with the project. The project is totally based upon risky situations , without any risk a project
cannot start because in starting point one cannot visualize the future profits of the project. The
most important aim of managing the project is to take considerations or overall focus on the
aims and objectives of the project by neglecting or ignoring the adopted risk or uncertain
situations , and this is the only method will help in to overcome all the difficulties related with
the project and by how the business would be successful and targets can be achieved in a best
possible ways.
RESOURCES :- Resources includes all the necessary requirement for the completion of the
project . It consists of man, material, money, power, water, machinery and others. Man includes
all the employees, workers, team members and labours engaging in the project life cycle.
Machinery includes all the advance and technological methods used in designing of the project.
Water sources and power generation with complete electricity facilities should be necessary .
Money includes all the expenses occurred by doing various activities in the project Lyle cycle.
These are the above methods which helps in the project management plan.
P3 Produce a work break down structure and Gantt chart to provide time frames and stages for
completion
WORK BREAK DOWN STRUCTURE
According to Unicorn grocery, work break down structure is used in dividing different
parts of the project into various sub processes in order to make flexible working projects. It is an
engineering tool that helps in crack-up of project into smaller fragments. The work of this tool is
to arrange teams into different subprocess or sections. The basic components of this tool is good ,
information , services . from any of these. It is the estimation tool for cost and helps in giving
instructions or tips to programme improvement control (Lai, 2013).
It provides different steps for framing times and completion of stages. In order to make
training easier it provides certain facilities of instruments, facilities and services. Information is
given according to management, installation and assistance. It provides some mensuration
instrumentation process and reinforcement and handling instrument process. The next method is
site activation . It consists of assembly installation and investigation on sites. Industrial

installation include building, transformation and elaboration. Last is the starting repairs and
spares part which includes percentage and classification system of divisions.
Figure 1: Work Breakdown Structure
GANNT CHART
It describes about the measurement of work according to the time frames and shows how
much work is done and how much production is carried out according to the strategies made
with respect to time. It determine the exact and appropriate time frames and provides the
accurate data of completion of the project with respect to initial phases, starting phases and
ending phases. The time frames are dividing according to the activities and percentages. For
example which activity is started on a given time and obtain a given amount of production in a
certain percentage. The work is calculated on the basis of percentage. For the assessment of the
production , it divides the work into activities according the work break down structure and
classified as different activities and process according to the different stages of work in different
time frames like days, weeks, months etc. according to the calculation of of percentage.
The advantages of this process is the determination of overall cost of production in an
accurate way. It helps in managing time frames and provides the systematic way of work. It
helps in achieving growth by determining the status of the work in different activities. This is a
best and advance method of performance management. It helps in the fast and instant production

by various measurement techniques and innovative percent age calculative method. This method
is very flexible , easy to use, it saves time as well energy , it provides accurate picture of work. It
helps in participation of healthy competitive.
Figure 2: Gantt Chart
TASK 2
P4 Qualitative and quantitative methods for meeting project aims and objectives
According to unicorn grocery , qualitative and quantitative methods of research are used
in finding and determining all the relevant information about the projects. It provides the
accurate picture of the project related with the history, geography , socially , culturally,
environmentally and most importantly the projects future and past expectations and scope.
Qualitative research methods collects all the information which is theoretical in nature . It
does not consider any numerical value. This type of research helps in finding out the
information about the particular topic related with the famous personality and activities
associated with the theoretical matter. This types of research includes questionnaires, face to face
interviews, telephonic conversation, unorganized observations. This is an easy method of
gathering information that generally saves time and energy. This method is used by some
professionals, students and teachers etc. The basic disadvantage of this process is its accuracy,
one cannot judge the performance on the account of full accuracy and appropriateness because
this method is totally based on personnel judgements and assessments. Questionnaires are
generally based on assessment of the answers like yes or no and right or wrong. This method is

used by the common interviewer and group of people (Velamuri, 2010). There are certain types
of feed back forms are available in which the answers are based on interpretations of small
judgements and analysis.
Quantitative research is the research process in which the interpretations are based on the
visualizations of numerical data. Mathematical calculations are based on the quantitative analysis
of data. This method is used in pie charts, graphs, tables, and some important calculations like
mode. Mean ,median and average. Basically this quantitative method of research is used by
scientist in order to make an accuracy in their work. There are different methods of quantitative
analysis of data interpretations . These are graphic rating scale, straight ranking method and 360
degree performance measurement. Graphic rating scale is used in performance management.
This method is wording to the graphical representations of performance with the help of the
numerical scale. Straight ranking method is used in order to provide ranks according to the
performance from higher level to lower level. 360 performance management tool is the full
circle appraisal and determines the overall performance of the project at the angle of 360 degree.
These are the following quantitative and qualitative methods of the research in the project
management.
Questionnaire
Name:
Age:
Gender:
Q.1 Do you think Primark carried out CSR project in the company?
A) Yes
B) No
Q.2 Do you satisfied with the current CSR project of Primark?
A) Satisfied
B) Highly Satisfies
C) Dissatisfied
D) Highly Satisfied
Q.3 In your opinion CSR activity helps in creating competitive advantage?
A) Agree
B) Highly agree

C) Disagree
D) Highly disagree
Q.4 Do you think CSR activity helps in improving business performance of Primark?
A) Yes
B) No
Q.5 In your opinion which CSR activity can be carried out by the Primark?
A) Environment protection
B) Health and safety
C) Women Empowerment
D) Any other
Q.6 Do you thing Primark need to promote their CSR activity?
A) Yes
B) No
Q.7 Please recommend your opinion.
TASK 3
P5 Analyse research and data using appropriate tools and techniques.
According to Unicorn grocery, there are certain tools and techniques used in research
data analysis . These tools helps in the overall development of the project by adopting various
methods of data gathering information. They are classified as primary sources and secondary
sources (Kosonen, 2010)
PRIMARY GROUPS :-
INTERVIEWS :- it is the method used in taking face to face interaction with the client,
customer and candidates. This method is used in order to create overall judgement of the person,
its strong and weak points , its back ground, its experience , knowledge and overall personality.
There are some structured and unstructured interviews . The main theme to carry an interview is
for the employment purpose and searching the best talent. Interviews are carried according to
questionnaires, group discussion, recruitment, selection, placement, transfer and promotion.
Their are certain aptitude tests in the interview process. The interviewer basically focusses on
eye contact , facial expression, head to node gestures , a firm hand shake and a flooding smile a

part from knowledge , skills and capability. The basic disadvantages of interviews are they are
very expensive and consumes lot of time. There may be partiality by the interviewer through
wrong judgement and assessments. It requires quantitative data for the appropriateness of
results . The best part of interviews is that it minimizes bad quality and maximizes good quality
in a very small period of time through telephonic rounds by voice analysis.
SURVEYS :- It includes various qualitative and quantitative methods of data analysis.
Qualitative methods are used for the practical knowledge without any numerical data sources.
And quantitative methods are the scientific mathematical calculations based on numerical
methods and practical sources. They provide correct and exact images of the data without any
mistakes . They give accurate methods of calculations. The different types of quantitative
methods are tables, graphs, charts, mathematical calculations and others. The different
quantitative methods are lectures, case study and data interpretations. Qualitative methods are
used in letters, emails, messages and chat process. Quantitative methods are based on practical
numerical ability. The basic advantage of quantitative method is that it provides the accurate
findings and overall correctness. The basic disadvantage of quantitative data is the proper
knowledge of proceeding. The advantage of qualitative data is its flexibility of easy processing
and disadvantage is that it has not provide the accurate and appropriate results.
Theme 1 Customer response on Primark carried out CSR project.
Findings: As per the above given diagram, there are 15 customers who agreeing that Primark
carry out CSR project and rest of them are not agreeing with this statement.
Theme 2: Customer satisfaction level with the current CSR project of Primark.

Findings: According to the given graphical information, there are 12 respondents out of 20 are
satisfied with the current CSR activity and rest of them approx. 4 are not fully satisfied.
Therefore, cited firm need to improve their CSR project in the near future.
Theme 3 Customer opinion on the CSR activity helps in creating competitive advantage.
Findings: There are more than 18 customers who said the CSR enhanced the competitive
advantage in the market and rest of the not agreeing with this statement.
Theme 4 Customer opinion on CSR activity helps in improving business performance of
Primark.