BNU BA (Hons) Business Management FY021: Apple SWOT and PESTLE Report

This report provides a comprehensive analysis of Apple's business management, utilizing SWOT and PESTLE frameworks. The introduction outlines the core principles of business management, emphasizing the organization of resources to achieve goals. The SWOT analysis evaluates Apple's strengths, such as innovative products and strong brand equity, and weaknesses, including challenges in meeting consumer expectations and limited product range. Opportunities like market penetration and technological advancements are contrasted with threats such as competition and political factors. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors impacting Apple, including political unrest, exchange rates, consumer perception, technological leadership, legal costs, and environmental concerns related to electronic waste. The conclusion summarizes Apple's internal strengths and the importance of considering external factors, particularly those related to international relations. The report references relevant books and journals to support its analysis.