Contemporary Business and Management: Advanced Plastics Ltd Report

This report provides a comprehensive analysis of Advanced Plastics Ltd, a technical injection moulding company. It begins with an introduction to the company, its background, and its operations. The first task involves an in-depth examination of the external business environment using PESTEL analysis (political, economic, social, technological, legal, and environmental factors) and Porter's Five Forces to assess their impact on the company and suggest ways to overcome threats. The second task focuses on the Marketing Communication Mix, evaluating its influence on the company's policies and decision-making processes. It critically assesses the effectiveness of the firm's responses to various market dynamics and suggests areas for improvement. The report aims to provide insights into the company's strategic positioning and marketing effectiveness within the competitive global market.