BMAF004-20: Marks and Spencer Marketing Function Analysis

This report provides a comprehensive analysis of Marks & Spencer's marketing strategies within the context of business and management. It begins with an overview of the company, its history, and its market position. The report then delves into the marketing function, exploring its role in the business and its various activities, including segmentation, targeting, and new product development. Key marketing models, such as the marketing mix and the Ansoff Matrix, are examined in detail, illustrating how they are applied by Marks & Spencer. The report assesses the effectiveness of the company's marketing efforts, highlighting its strengths and weaknesses and offering recommendations for improvement. Furthermore, it discusses the value of the marketing mix for M&S, emphasizing its impact on brand awareness, customer engagement, and cost efficiency. Finally, the report acknowledges the challenges faced in researching the organization and concludes with a summary of its findings, emphasizing the importance of marketing in driving business growth and achieving organizational objectives.

Introduction to Business and
Management
Marks & Spencer

Table of Content
• Introduction
• Overview of Market Spencer
• Marketing Function
• Marketing Department and its Activity with Marks and Spencer
• Marketing Models
• Effectiveness of the marketing in the Marks and Spencer
• Value of Marketing Mix for Marks and Spencer
• Challenges faced in searching about the organization
• Conclusion
• References

Introduction
• Business is a system and this system
is a combination of various
department such as finance, HR,
marketing etc.
• It is also a combination of different
business such as commerce,
occupations, resources and these
combined business gave output of
profit, quality and satisfaction to the
society.

Overview of Marks and Spencer
• M&S is British multinational retailer established in 1884
by Michael Marks and Thomas Spencer, this company
deals in the home products, clothing, and food products
under its own brand.

Cont.
• As it is a UK based company its headquarter is situated in London. It
has its presence in all over the glob but major of its stores operated
in UK.
• To follow the market trend, M&S offers its food delivery services
online. Apart from this it has expanded its business to Canada,
France, Germany and other countries.

Marketing Function
• Marketing plays a vital role in
any business, with the help of
marketing business can bring
their products to the mind of
customer and can promote its
selling.
• Marketing business also get to
know the needs, desires, choice
and preferences of the consumer
like what type of product they
like the most, which product they
prefer the most, any business or
company can gather such
information by marketing.

Cont.
• But the trend of marketing also get changed and updated from time to
time. With the help of marketing M&S has reached to the untouched
customers.
• So all the necessary information is being gathered and analysed.
• Appropriate marketing set the standards for size, quantity, quality, colour,
labelling, packaging , design etc. to draw the attention of customers.
• M&S wants that its product contains unique identity in the market for
that M&S has done intense branding of its product so that it can look
different from competitors.

Marketing Department and Its activity
with Mark and Spencer
• Marketing activities such as
segmentation, targeting help Marks
and Spencer to set their target market
and develop market segments.
• In Marks and Spencer marketing
department does various activities
such as website maintenance, events,
distribution of products, advertising,
new product development, internal
marketing etc.

Marketing Models
• Different Marketing models help Marks and Spencer to create
strategy for business growth and to attract new customers.
Marketing model also help company to analysis the current
market position and status.
• Different Marketing Model
• Marketing Mix
• Ansoff Matrix

Cont.
• Marketing Mix
• Product: Marks and
Spencer believes to deliver
the best product in the best
price to its customers.
• Place: Marks and Spencer it
has spread their business in
national and international
markets. It is leading
company in retail industry.

Cont.
• Price: It has famous brand in public because of its
diversified price range for different product.
• Promotion: It is play vital role in marketing of
Marks and Spencer products. For promotions it
used various techniques such as online promotion,
verbal, poster etc.

Cont.
• Ansoff Matrix
• Market Penetration: This element focus
on Marks and Spencer existing product and
market. It helps company to increase their
shares in market.
• Product development: In this factor
Marks and Spencer introduce new,
innovative or updated product in existing
market.