UGB009 Business Management Project: Research Findings

This business management project, completed for the UGB009 module, presents a comprehensive analysis of two research articles. The project is divided into three main tasks. Task 1 focuses on quantitative research, examining the impact of marketing research on business management in Nigeria, employing a positivism philosophy and deductive approach. The findings indicate a non-significant positive effect, with only a small percentage of market research data used in decision-making, and highlights challenges such as time constraints and ethical issues. Task 2 delves into qualitative research, investigating strategies to decrease voluntary employee turnover in the hospitality industry, utilizing an interpretivism philosophy and inductive approach. The findings reveal the use of compensation, benefits, and employee development strategies to retain employees, alongside challenges in implementation. Task 3 provides a critical literature review of the article used in the qualitative study. The project incorporates relevant methodologies, findings, and recommendations for both research areas, offering valuable insights into business management practices and challenges.

UGB009 Business
Management project

Table of Contents
TASK 1: Quantitative Research.......................................................................................................1
a) Introduction............................................................................................................................1
b) Methodology...........................................................................................................................1
c) Main findings..........................................................................................................................2
TASK 2: Qualitative Research.........................................................................................................3
a) Introduction............................................................................................................................3
b) Methodology...........................................................................................................................4
c) Main findings..........................................................................................................................5
TASK 3: Literature Review.............................................................................................................5
Critically review the article used in Qualitative study................................................................5
REFERENCES................................................................................................................................8

TASK 1: Quantitative Research
a) Introduction
Article: Dike, O. N., 2015. Impact of marketing research on business management in
Nigeria. British Journal of Marketing Studies .3. pp.16-26.
Aim: “To determine the impact of Marketing research on business management : A study of
Nigeria ”
Objectives:
 To determine up to what extent marketing research has affected business decision in
organization deal in Nigeria
 To suggest the ways through which marketing research may improve in order to raise
quality of business decision making.
Research questions:
 What are the impact of marketing research upon business decision making in Nigerian
Organization ?
Background:
In this modern era, every company wants to stay ahead in the competition and that is
why, they require effective planning with accurate information from marketing research. For this
study, there are two dimension of marketing research used in the current research i.e. problem
identification and problem solving research. Dike (2015) stated that only effective marketing
research assist the business to meet their aim and objectives and lead it to further level of
success. Thus, marketing decision are depend on the research information to succeed with
competitors as well as other external pressures. Through this research, scholar develop good
understanding related to marketing strategies and how it creates positive impact upon the
organization performance.
b) Methodology
Philosophy: For this research, Positivism research philosophy has been used because it
is rely upon the quantitative data. Through this method research may easily attain the defined
aim and objectives i.e. to identify the impact of marketing research upon the business decision.
Approach: Researcher used deductive research approach for this research because it
helps to generate accurate results and, this in turn leads to meet the defined aim that is to analyze
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the impact of marketing research upon business management. Using deductive approach, scholar
also develop hypothesis which is based upon the existing theory and analyze the results.
Strategy: Present study has been based upon the quantitative research strategy which
assist to generate the best results in which scholar used SPSS tool that generate accurate results.
Through this method, researcher involve greater number o subjects and also enhance results
from general to specific.
Design: For the current study, researcher used descriptive research design under survey
tool is used. Through this method, researcher answer the research question and also determine
the effect of marketing research upon business management.
Data Collection: Present study used, both primary and secondary data collection
method. Such that under primary method, researcher used questionnaire under survey method in
which 390 respondents selected. Also, interview method is used for that marketing practitioners
chooses. For secondary research, relevant books, journals and articles chooses which are
published latest.
Data Analysis Techniques: For this project, quantitative research strategy is used under
which thematic data analysis method is used that assist to examine the views of all selected
respondents. Further, through this method, researcher also present the views in best manner
using tables, charts.
c) Main findings
Findings
By applying the relevant tool, findings revealed that there is a non- significant positive
effects on the business management in Nigeria. Further, data analysis also shows that only 18%
of the market research data used in business decision making, while, 82% is unused. From the
interview, it is also find out that majority of them are totally agreed that they trust on marketing
research in order to make decision fro developing business environment. In the same time, they
also faced different problem while conducting the market research that also affect the quality of
research data i.e. time constraints. Moreover, it is also analyzed that an effective marketing
research will definitely assist to take better decision. But in the same time, it is also realized that
some of the female interviewer's were victim of sexual harassment from male respondents that
creates wrong impact upon the results.
Recommendations
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 It is recommended that because of integrity of the marketing research, proper
contingency plan should be involve in order to maintain quality.
 Moreover, high level of monitoring arrangement must be put in order to prevent
interviewer's pranks. Or else, researcher may also used simple random sampling method
that assist to save time and cost.
 The environmental factors may creates hindrance and it affect the security system of
country. That is why, it is recommended that Nigerians should encourages to rise up
collectively in order to minimize the threat of insecurity.
 Researcher may also uses qualitative research methodology that assist to save time and
cost. Since, marketing research firm charges are corresponding with the jobs and that is
why, researcher should make effective financial provision for interviewer's in order to
reduce pranks.
TASK 2: Qualitative Research
Article: Anderson, A., 2019. Decreasing Voluntary Employee Turnover in the Hospitality
Industry [online]. Available
through:<https://pdfs.semanticscholar.org/c651/71db2e64ed6e36df1db55f1ed982216cbf03.pdf
>.
a) Introduction
Aim: “To analyze the reason of decreasing voluntary employee turnover within the Hospitality
industry”
Objectives:
 To determine the strategies used to reduce voluntary employee turnover
 To ascertain the barrier encountered by hotels while implementing strategies to reduce
voluntary employee turnover.
Research questions:
The research question of this journal is “ What are the strategies did hotel manager may
used to reduce voluntary front-line employee turnover?
Background:
Employee retention is necessary in every organization because only employees helps to
attain the stability, growth and generate revenue. Therefore, hospitality organizations experience
higher than average level of employee turnover such that data show that around 6 lac employees
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leave their firm and managers also state that employee retention is challenging for them. Thus,
general manager of hotel are completely aware and have enough knowledge how expensive is to
replace an employee instead of retaining an employee. Therefore, managing voluntary employee
turnover is consider a critical issue. Thus, the current study will explain different retention
strategies that assist to retain employee and also reduce involuntary employee turnover.
Moreover, it also describe challenges which hospitality organization face while implementing
strategies to reduce the employee turnover.
b) Methodology
Philosophy: For this study, Interpretivism research Philosophy has been choose that is
completely integrates into a study. Therefore, this method also assist researcher to interpret all
the element which are used in the study. Through this methodology, researcher may easily attain
the define aim and objectives such that it will assist to describe the reason of decreasing
voluntary employee turnover within the hospitality organization.
Approach: For this research, researcher use Inductive research approach which starts
with the observation and assist to generate the best results. This research approach involves the
search for pattern through observation and development of explanation. Hence, using inductive
research approach, researcher analyze strategies which are used in order to reduce employee
turnover.
Strategy: For this study, qualitative research type has been used by the researcher in
order to determine the views of selected respondents. Further, through this method, researcher
may easily get relevant data which includes behavior patterns of the respondents.
Design: For this, researcher used multiple case study as a research design because it will
help to generate accurate results and also answer the research questions as well. Further, by
study on relevant case study will assist to determine the strategies that are used to reduce
employee turnover as well.
Data Collection: In this, both primary and secondary data collection methods are used.
Such that under primary data collection method, researcher used semi- structured interview
question from 3 selected hotel managers with our themes. Or under secondary data collection
method, books, journals and newspaper are reviewed in order to determine the current status of
employee turnover in hospitality industry.
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Data Analysis Techniques: For this, thematic data analysis method is used in which
graphs and tables are used that helps to determine the views of selected respondents. Further,
using thematic data analysis under descriptive data analysis method will assist to get accurate
results.
c) Main findings
Findings
Findings revealed that hotel manager uses compensation and benefits in order to
motivate employees and this in turn assist to raise their overall performance. Further, one of
them state that employee retention starts when employer setting expectation early. Moreover,
results also shows that employee development i.e. effective training session are implemented in
order to retain employees and maintain long term relationship with companies. One of them
state that they provide onboarding training and online training, while one of the state that talent
management is good strategy. On the other side, it is also fins out that if hotel provide full-time
pay and benefits to their employees then it will assist to retain employee. Overall, it is analyzed
that by changing existing organization policies will assist to reduce employee retention and this
in turn creates positive impact upon organization performance as well.
Recommendations:
 It is recommended to the manager to review the compensation and benefits structure
which are provided to the employee. Further, manager of hotel should also make sure
about clear job description and expectation which are communicated by employees.
 Further, managers should also change their recruitment strategies because good retention
starts with hiring right individuals whose competencies match with job requirements.
 It is also recommended that managers should review employee reward and recognition
policies. They should also provide effective training and development training session
through which employee morale will boost and reduce employee turnover.
TASK 3: Literature Review
Critically review the article used in Qualitative study
Article : Wijesiri, N. R. A. S. S. and et.al., 2019. The Impact of HR Practices on Employee
Retention; A Case of BPO Sector, Sri Lanka. International Journal of Human Resource studies.
9(1).
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Human resource practice in every organization is consider one of the most important
effective methods that assist to lead a business towards positive direction. That is why,
Jermsittiparsert, Siriattakul and Wattanapongphasuk (2019) stated that organization uses
different HR practices in order to manage employees align with HRM. Therefore, their main
practices are recruitment and selection in which they hire best employees in order to attain
competitive advantage and also reduce employee turnover. Performance management is another
essential tool which is used by the HR which must be clearly link to the delivery of strategic
priorities. This further includes job description, best selection process and effective orientation
as well.
Mostafa And et.al., (2019) stated that employee turnover is consider one of the biggest
challenge for HR. Further, by using Herzberg theory which contribute to employee satisfaction
as well as dissatisfaction in the workplace. In the same way, it is also evaluated that motivation
and hygiene are the key factors through which an employee view their work. Thus, in order to
increase employee morale and their productivity, Pradhan, Dash and Jena (2019) stated that
company must use Maslow Hierarchy theory in which human needs are categorized into five key
areas such that physiological, security, social, self-esteem and self- actualization. This shows
that human needs are completely different from one another and that is why, it is quite
necessary to motivate the employees and understand their needs otherwise it creates negative
effect upon the employees performance.
On the other side, Vroom introduce expectancy theory which is mainly focused upon the
performance reward relationship and effort performance relationship. This theory also stressed
the importance of outcomes, that is why, it used by the company's manager to get desired
outcomes, rather than explaining the needs of individuals. Therefore, these all motivational
theory assist to increase the morale of employee and also understand what drives employee
turnover. Khan and et.al., (2019) stated that employee motivation are consider one of the
important key aspect of HR as well as managers which needs to be understand because
employee turnover leads to creates negative impact upon employee morale, organization
effectiveness and profitability. So, cost of replacing the single employee also exceed one and
half times of the annual salary of one employee. Hence, HR also tries to ensure that they
implement the best strategy in order to reduce employee turnover.
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However, it is critically evaluated by Tehseen and et.al., (2020) that compensation and
reward management is the best strategy used by HR in order to reduce employee turnover rate in
retail sector. Such that company provide incentives to those employees who meet the target and
this can be in monetary and non- monetary form. Hence this, organization should be align with
organization structure as well as business strategy which assist to attain the defined goals and
objectives. Federici, Boon and Den Hartog (2019) argued that monetary and non- monetary
benefits are the main concern of the employee in every organization and that is why, HR should
implement those technique which satisfy the needs of employees. Thus, a general compensation
system is consist of three main component such that base compensation, indirect compensation
and rewarding incentives. Therefore, having a transparent reward system assist to attract talent
employee, retain workers so that they all assist to meet defined goals and objectives as well.
In opinion of Khan and et.al., (2019) training and development is another effective HR
practice which also assist to raise employee performance, their skills and attitudes in order to
perform the task as well as job in perfect manner. Therefore, retail business uses Kirkpatrick
level which is consider best training model that has some stages such that reaction, learning,
behavior and results. This technique is also consider best method for reducing employee
turnover and it also increases personnel efficiency, professional growth and effective firm's
operations as well. On the other side, Pradhan, Dash and Jena (2019) also support by presenting
their own views such that training and effective development session creates positive impact
upon employee performance, such that it reduce employee turnover and also smoothed the
operations of business by increases productivity level. Overall, it creates positive working
environment for the employees in which all worker assist to attain define aim and objectives.
Overall, this study also reflected that if retail sector have sustainable competitive
advantage then it will also assist to retain employees and providing compensation benefits,
performance management, training and development are consider some important HR practices
that assist to lead a business towards further level of success.
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REFERENCES
Books and Journals
Federici, E., Boon, C. and Den Hartog, D. N., 2019. The moderating role of HR practices on
the career adaptability–job crafting relationship: a study among employee–manager
dyads. The International Journal of Human Resource Management, pp.1-29.
Jermsittiparsert, K., Siriattakul, P. and Wattanapongphasuk, S., 2019. Determining the
Environmental Performance of Indonesian SMEs Influence by Green Supply Chain
Practices with Moderating Role of Green HR Practices. International Journal of
Supply Chain Management.8(3). pp.59-70.
Khan, Z. and et.al., 2019. The role of HR practices in developing employee resilience: A case
study from the Pakistani telecommunications sector. The international journal of
human resource management.30(8). pp.1342-1369.
Mostafa, A. M. S. And et.al., 2019. High‐commitment human resource practices and
employee outcomes: The contingent role of organisational identification. Human
Resource Management Journal. 29(4). pp.620-636.
Pradhan, R. K., Dash, S. and Jena, L. K., 2019. Do HR practices influence job satisfaction?
examining the mediating role of employee engagement in Indian public sector
undertakings. Global Business Review. 20(1). pp.119-132.
Tehseen, S. and et.al., 2020. HRM practices for knowledge management and retail firms’
performances: a comparative study among Malay and Chinese firms. International
Journal of Entrepreneurship.24(1). pp.1-7.
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