Comprehensive Summary and Analysis of Business Management Articles

This report summarizes four articles related to business management. The first article discusses workplace culture in small businesses, emphasizing the importance of managerial practices in fostering a positive team environment and incorporating daily activities with more meaning. Research studies are cited to support the impact of team dynamics and rituals on employee satisfaction and productivity. The second article explores influencer marketing, highlighting the significance of alignment between influencers, products, and consumers in successful marketing campaigns, particularly on social media platforms like Instagram. The third article focuses on social media marketing, specifically the effectiveness of organic promotion of web links on Facebook and the use of metrics for campaign analysis. The fourth article presents a strategic framework for customer experience management in the age of big data analytics, emphasizing the opportunities and guidelines for implementation, and suggesting future research directions.

SUMMARY OF FOUR ARTICLES REALTED TO BUSINESS
MANAGEMNT
Culture for a small business
In this article we have discussed about the workplace culture and work well,
managed by the managers how the managers should treat there coworkers or
suborinates. In order to develop a team culture that has the best chance of
incorporating daily activities with more meaning, Norton is the manager of small
business setup and he recommends taking these steps:
1. Be careful. What are the teams already doing? For example, notice how the
meetings begin. Try to look at it from an external perspective in order to achieve
values and develop them into habits, or to reinforce what is already happening.
2. Keep it staffed. Look for ways to encourage employees to practice their team
culture. What do they seem to enjoy doing together?
3. Provide resources. If group members are accustomed to having lunch together
every Thursday, for example, the employer may consider providing financial
assistance for you as a group. Expert Advice: It would be better if their manager
did not go with them.
Over time, Norton says, team culture creates an image that team members can pass
on to their work. "It's not that we do rituals and, by magic, we like to do our job
that day," he said. "It simply came to our notice then that the culture itself was
even more important to us - the '' the way we do things here. '
RESEARCH 1
Study by researcher was shown in the article which explains the team work in
details of the small business and there culture In one study, in order to understand
how processes work, researchers asked about 300 employees to describe the work
they did in non-work-related work and to assess employees' feelings about their
work. One respondent reported: “Every day my team (4 members) and I order
lunch at a local restaurant (we go to 5 restaurants a week at one restaurant a day).
Since there are five of us, each of us gets to choose a restaurant one day a week. I
am Monday, T is Tuesday, D is Wednesday, and so on. We always pay our share

of the order amount. We have lunch in the conference room, and it is good because
it breaks the monotony and makes lunch break fun. ”
About 48 percent said they completed work that included three physical, mental,
and social factors - such as the one above - and these are associated with additional
meaning at work.
RESEARCH 2
In a separate study, researchers asked 122 groups, each with three unfamiliar
students, to take part in a study aimed at exploring the link between group
processes and task tasks.
Each group did a series of exercises together, which included slapping the right
shoulder three times and holding a fist in the heart for seven seconds. But half of
the teams are in the process of doing the tasks, and the rest are in the process.
Teams were then asked to combine the different uses of the four-dimensional
space. Those who faced each other valued both the culture and the work of
dialogue as the most important. They also reported on the strong gathering of
members of their group.
Relationships of such nature at a workplace are a positive feature and puts a good
impact on the culture of the company and the performance of the employees by
just promoting corporate citizenship, such as performing additional duties without
solicitation or compensation, says a team of researchers.
Understanding influential marketing:
In this artcal Engineers are increasingly providing new sources of information and
innovations to fans. Based on the idea of balance, disagreement, and consensus
theory, the current article highlights how cohesive thinking, found in influential
marketing campaigns, can contribute to the success of this type of convincing
novels. To understand consumer ethical intentions when meeting product
recommendations from fashion engineers on Instagram, this study discusses the
interaction between three natural participants in any marketing campaign:
advertiser, buyer (or follower), and sponsored product. The study involved 372
fans of the famous fashion designer. The results confirm that when the promoter -
consumer consensus is stable and high, the product of high (low) impact product

results in high (low) consumer product integration. Strong integration between
consumer and product and creating positive attitudes about the product, as well as
purchase objectives and top recommendations, ensures a complete return on
promotional marketing campaigns.
Business marketing, forum marketing
What is a social media marketing? It is a forum for marketing where one can
market their products easily as everyone has social media and majority of the
population of the world are social media users so to advertise something over
social media is quite an interesting and easy way of business marketing. Social
media marketing because of these reasons is a very intriguing subject for the
researchers and adverting companies. To recommend successful blogs with
different kinds of posts via different online platforms such as web link, draw and
do research on Facebook. Awareness can be analyzed using multi-line retrospect
and metrics converted to such kind of experiment from the literature. The results of
this kind of experiment will show that the social media marketing that includes
web link include it in the comments to Face Book posts, instead of captions, are
very useful. This can be seen via the campaign objectives that such points of
validation can provide very informative information regarding the exact time of
posting as well as the duration time between each post.
Customer experience management in years of big data analysis: Strategic
framework
The customer concept has emerged as a continuous source of competitive
segregation. Recent advances in big data analytics (BDA) have opened up
opportunities for open source management information Research at road crossings
in both areas is scarce and requires conceptual work which provides an overview
of BX CXM implementation opportunities and management guidelines and future
research. The purpose of this paper is therefore to develop a strategic framework
based on Customer concept data from the BDA. Our ideas are broad and are
particularly suitable for researchers and physicians who are less familiar with the
BDA power of CXM. For managers, we provide a step-by-step guide on how to
get started or use our strategic framework. For researchers, we suggest future
learning opportunities in this promising research space.

References
Customer experience management in the age of big data analytics: A strategic
framework. (2020, August 1). ScienceDirect.
https://www.sciencedirect.com/science/article/pii/S0148296320300345
Rituals at Work: Teams That Play Together Stay Together. (2022, March 24). HBS
Working Knowledge. https://hbswk.hbs.edu/item/rituals-at-work-teams-that-
play-together-stay-together
Social media marketing for businesses: Organic promotions of web-links on
Facebook. (2021, October 1). ScienceDirect.
https://www.sciencedirect.com/science/article/pii/S014829632100432X
Understanding influencer marketing: The role of congruence between influencers,
products and consumers. (2021, August 1). ScienceDirect.
https://www.sciencedirect.com/science/article/pii/S0148296321002307