Thai Health & Beauty SPA: Business Management Case Study Analysis

This case study analyzes the business management practices of Thai Health & Beauty SPA, focusing on its participation in the London Health and Beauty Trade Show. The report begins with an executive summary and an introduction that outlines the business's objectives of providing high-quality cosmetic products and expanding its consumer base. The assignment demonstrates understanding of business functions and relevant management tools, including Henry Fayol's principles of management such as division of work, authority, discipline, unity of command, unity of direction, and others, which are applied to the SPA's operations. The report includes an action plan, illustrated with a Gantt chart and critical path analysis, to aid the SPA in achieving its goals. The conclusion summarizes the key findings and recommendations based on the analysis. The report references relevant books and journals to support its findings.

BUSINESS
MANAGEMENT
CASE STUDY

EXECUTIVE SUMMARY
A business management is refers to the operational aspect where the availability of
resources have been managed in order to bring the best quality of end products in the market. In
the present report, there will be discussion based on Thai Health and Beauty SPA which have
been planning to retain the market identity in London Trade show. This report will cover entire
process of projected plan with considering the relevant managerial tools. There has been creation
of work break down structure which in turn effective for developing the adequate marketing
practices. Henry Fayol has determined various factors which helps the business in relation with
managing the operational practices. Moreover, there are various principles which are based on
effective management and governance in the organisation who would reflect a qualitative growth
of rim in the required time frame

TABLE OF CONTENTS
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
SUMMARY OF ASSIGNMENT....................................................................................................1
MAIN BODY...................................................................................................................................1
Demonstrating understanding of business functions and relevant management tools................1
Action plan...................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Managing a business is the challenging aspect for an individual with reference to manage
availability of all the resources as well as attaining the gains which will mitigate the costs
incurred in the operations. As per analysing the business case of Thai Health and Beauty SPA
which is aimed at serving the best quality cosmetic among consumers as per benefiting them
with proper health and beauty. In the present report, there have been ascertainment of various
management tools and models which will be useful for the industry to amend the operational
functions successfully.
SUMMARY OF ASSIGNMENT
In analysing the business case of Thai Health and Beauty SPA on which there have been
implications of various tools and techniques that would be adequate and manageable for making
adequate ascertainment of operational practices. The business is aiming at participating in the
London Health and Beauty Trade Show which will took place on July 2019.
MAIN BODY
Demonstrating understanding of business functions and relevant management tools
As per analysing the business function of Thai health and Beauty SPA on which it can be
said that the firm is liable to facilitate the best quality of cosmetic products in the market which
is considering the growth of best marketable operations. It has been analysed that the firm is
being approaching towards increasing its consumer growth in the upcoming period which will be
around 20% in the next 6 months. Thus, such estimation will encourage operational potential of
the firm. Along with this, as per the B2B operations they have objectify that they would secure
the new corporate clients to have multiple collaboration as well as improved business back up.
Along with this, in terms of analysing the sales services and launching of the business on
which considering the personalised service pack system (Richards and et.al., 2019). Thus,
through which consumer will feel satisfactory and convenient regarding taking the quality
services on the regular basis.
Henry Fayol’s Principle of Management:
Henry Fayol has determined various factors which helps the business in relation with
managing the operational practices. Moreover, there are various principles which are based on
effective management and governance in the organisation who would reflect a qualitative growth
of rim in the required time frame (Devine and et.al., 2019). Therefore, there are 14 principles
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which are required to be determined by the business professionals of Thai Health and Beauty
SPA. It includes several principles which are to be considered such as:
Division of work: Assigning the duties among workforce which will be adequate and
effective with relation to their talent, qualification and experience. It can be based on dividing
the operations which in relation with managing each department’s productivity on the
appropriate state (Reis and et.al., 2019). However, in this case Thai Health and Beauty SPA
required to assign duties to the reliable and skilled employee which would bring effective growth
and helps in bringing the satisfactory services among the professionals.
Authority and responsibility: For the completion of each organisational tasks there must
be influences of an effective authority and responsible individual who would take initiative and
appropriate action to complete the operational tasks (Sousa and Rocha, 2019). Governing as well
as executing operational aspects will lead the firm in reaching to the appropriate level. Thai
Health and Beauty SPA will have quality services in their operational motives which would be
effective in bringing the business a qualitative return.
Discipline: It is required that the business must consider a disciplined action which would
lead them in overcoming with the several operational challenges. Therefore, as per meeting
targets at the right time there must be creation of milestones, deadlines and small targets which
would be effective in encouraging the staff and making them aware with operating the business
goals at the right time.
Unity of Command: To increase the commitment of employees as well as developing a
unity of command which would be effective in creating satisfactory work environment (Jelic,
Zhou and Wright, 2019). Thai Health and Beauty SPA will operate the business effectively as
there would be corrective action to be taken by managers in bringing unity among workforce.
Unity of direction: The decision which have been made by the professionals I the
organisation on which a mutual understanding and consent is required (14 Principles of
Management (Fayol), 2018). Therefore, managers at Thai Health and Beauty SPA must
implicate guidelines which would be effective in terms of managing operational activities as well
as improve the coordination among workforce.
Subordination of Individual Interest: It is required to have the influences of each of the
subordinates which are operating the activities in the business (Hiebl, Duller and Neubauer,
2019. Therefore, allowing employees to participate in meetings and expressing their views to
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create an innovative business approach which would lead the firm in retaining effective success
in the market. Professionals at Thai Health and Beauty SPA would have effective interest which
enables the professionals in overcoming the operational challenges at the right time.
Remuneration: Giving effective payoffs which would meet the initial requirement of an
individual must be considerably the business with relation to make adequate ascertainment of
operational determinations (Kasemsap, 2019). Thai Health and Beauty SPA needs to consider the
working terms and salaries of employees in relation with taking corrective actions.
The degree of centralization: An authority who takes decision which amends the
workforce to be followed on which executive officers or the board members makes decisions to
improve the operational potential of the business (Richards and et.al., 2019). Thai Health and
Beauty SPA will have balanced operational endearment as the governance through operational
practices would be effective in leading the firm to retain the qualitative success.
Scalar chain: a hierarchical presence in the organisation which would lead a firm in
retaining the targets at the right time (Devine and et.al., 2019). There are various employees and
managers which are in relation with managing the operational practices and calamities to
immediate managers and supervisors.
Order: In relation with the operational process in an industry which requires that they must
consider the social responsibilities which would be effective in accordance with making the work
environment safe, secure as well as satisfactory for the workforce (Reis and et.al., 2019).
Equity: The management value of the organisation which usually incurred that would
reflect the equally in order to manage and supervise the process through which they fairly and
impartially operate the activities of firm.
Stability of Tenure of personnel: It is being based on the services which is denoted as per
minimising the employee turnover of the business (Sousa and Rocha, 2019). In accordance with
the operational determination where it can be said that there would be effective and managed
operations which are required to be considered as per having effective operational ascertainment.
Initiative: To take corrective actions which would be effective in leading the firm for
creating the value as well as strengthen the operational motives to generate profitable revenue.
Managers at Thai Health and Beauty SPA must implicate effective operational analysis which
would create involvement and interest among employees.
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Esprit De Corps: It defines the involvement as well as unity of employees in an
organisation (Jelic, Zhou and Wright, 2019). Therefore, managers or supervisors are entitled for
creating the morale as well as comminute the effective changes in the operational policies to be
undertaken by them.
Action plan
Gantt chart:
4

Critical Path:
5

CONCLUSION
On the basis of above report, it can be said that, implication of effective operational
challenges would be effective with references to make corrective actions which are required to
be taken by the professionals. Thai Health and Beauty SPA will have benefits as if the
professionals must implicate Henry Fayol’s management theories.
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REFERENCES
Books and Journals
Devine, R.A. and et.al., 2019. Female‐Led High‐Growth: Examining the Role of Human and
Financial Resource Management. Journal of Small Business Management. 57(1). pp.81-
109.
Hiebl, M. R., Duller, C. and Neubauer, H., 2019. Enterprise risk management in family firms:
evidence from Austria and Germany. The Journal of Risk Finance. 20(1). pp.39-58.
Jelic, R., Zhou, D. and Wright, M., 2019. Sustaining the buyout governance model: inside
secondary management buyout boards. British Journal of Management. 30(1). pp.30-52.
Kasemsap, K., 2019. Facilitating customer relationship management in modern business.
In Advanced Methodologies and Technologies in Digital Marketing and
Entrepreneurship (pp. 44-56). IGI Global.
Reis, R. and et.al., 2019. Business Intelligence for Nutrition Therapy. In Healthcare Policy and
Reform: Concepts, Methodologies, Tools, and Applications (pp. 459-474). IGI Global.
Richards, G. and et.al., 2019. Business intelligence effectiveness and corporate performance
management: an empirical analysis. Journal of Computer Information Systems. 59(2).
pp.188-196.
Sousa, M. J. and Rocha, Á., 2019. Skills for disruptive digital business. Journal of Business
Research. 94. pp.257-263.
Online
14 Principles of Management (Fayol). 2018. [Online]. Available through :<
https://www.toolshero.com/management/14-principles-of-management/ >.
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