Business Strategy Report: Treaty of Waitangi and Maori Communities

This report delves into business strategy within the context of Aotearoa New Zealand, emphasizing the significance of bi-cultural partnerships and the integration of Maori communities into business operations. It examines the historical foundation provided by the Treaty of Waitangi, its impact on modern business practices, and the importance of ethical considerations within the Maori community. The report analyzes the nature of bi-cultural partnerships, exploring the perspectives of Indigenous communities and the frameworks that support equitable relationships. It also highlights the significance of the Treaty of Waitangi in establishing these partnerships, focusing on principles of partnership, participation, and safeguarding Maori rights. Furthermore, the report provides a case study of Moana Fishing, illustrating how organizations can successfully incorporate Maori values and practices into their business models to foster economic development and community well-being. The report concludes by emphasizing the importance of Maori participation in the labor force and the potential for enhanced economic opportunities through effective integration of Maori knowledge and skills.

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Abstract
This article affirms an indigenous notion of the origin and characteristic of bi-cultural
partnership in Aotearoa New Zealand along with its integration in amalgamation with Kaupapa
Maori communities in the strategic business operations and objectives. Investigators while
engaging with Maori communities have been in the process of association establishment and this
procedure can further be underpinned by values and principles of the Treaty of Waitangi,
partnership as well as participation and well being of the community. However, the relevance of
the treaty of Waitangi in order to observe an improved interpretation of the treaty ideologies in
order to incorporate the array of ethical dilemmas and issues that the Maori communities have
expressed as significant concept.

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Introduction
The Treaty of Waitangi has noted the groundwork of the contemporary state of New
Zealand and further formalized an association between the British Monarch and Maori to
identify and further safeguard the values, ideologies and practices of Maori communities. Treaty
has provided for a reassignment of sovereignty, a prolongation existing property authorizations
as well as citizen rights in its first, second and third articles1. However, from the perception of
the Maori, its role and significance of the status has never diminished although the significance
of the Treaty within the society of the nation has transformed over the past few years. The article
aims to observe the bi cultural affiliation in Aotearoa in New Zealand and its involvement
together with the communities of Kaupapa Maori as mentioned in the Treaty of Waitangi.
The nature of Bi cultural partnership with an Indigenous perception
The significance of relationships as the groundwork for equitable affiliations and
evolution within the Indigenous communities were encouraged within the domain of Indigenous
academics. However, the Indigenous communities have expressed utmost concerns related to the
evaluation practices occurring in their communities along with the level of agitation towards the
incompetence of observers in order to identify cultural disparities along with its impact on the
interpretation of knowledge and expertise. At this juncture, it is important to note that the
Kaupapa theorists in New Zealand have been posited at the vanguard of confrontations and
challenges to investigate practices and have been provided support and supervision for dealing
with both the Maori and the Pacific population. Furthermore, the various frameworks focus on
1 Arcese, G., M. C. Lucchetti, and O. Martucci. "Social Life Cycle Assessment in a Managerial Perspective: An
Integrative Approach for Business Strategy." In Social Life Cycle Assessment, pp. 227-252. Springer, Singapore,
2015.

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the parameters of the investigate association must be discussed between the Indigenous
communities and the observers and should be associated with the situational context2. It is
important to note that the value-based investigation organization make be taken into
accountability in order to dynamically ensuring level of adequate limitations which have been
posited and the objectives of the Indigenous community are honoured.
Significance of the Treaty of Waitangi stating Bi-cultural partnership
The Treaty of Waitangi has been regarded as an established document of New Zealand
whereby the ideologies and principles of affiliation and partnership has reinterpreted the Treaty
comprising the Waitangi Principles. It is significant to state that ethics occur from within a
cultural global perspective. However, they are consistent with and further strengthen the
principles and philosophies of the specific value system3. The concept of ethical practice is
dependent on traditionally bound conceptualizations that further require discourses and
negotiations within intercultural contexts. However, the ideologies of honour, control as well as
reciprocity have further been recognized as fundamental themes situated within both the Maori
as well as the Indigenous communities and can further integrate within the outline that support
them with the values and notions of the Treaty of Waitangi. However, the amended version of
the Treaty principles has stated:
 Partnership- Identification of Maori population as associates in observations and respect
for their traditional expertise and culture, incorporating Maori individuals along with
2 Berryman, Mere, and Therese Ford. "Culturally Responsive Relationships Promoting Partnerships between
Schools and Indigenous Māori Families and Communities." In Realising Innovative Partnerships in Educational
Research, pp. 147-156. SensePublishers, Rotterdam, 2017.
3 Bidois, Vaughan. "A genealogy of cultural politics, identity and resistance: Reframing the Māori–Pākehā
binary." AlterNative: An International Journal of Indigenous Peoples 9, no. 2 (2013): 142-154.

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shared authorizations, Maori traditions, with cultural conceptualizations, norms, ethics,
practices and language.
 Participation and involvement- Direction over involvement in the process of investigation
by Maori groups and Maori participation is organizing, governance, management,
utilization and study specifically for observations related to Maori4.
 Safeguard- Effectively safeguarding Maori rights and further guaranteeing there are
concrete benefits that can be realized within Maori communities in an unbiased and
reasonable approach5.
Model of Bi-Cultural Partnership
In Aotearoa New Zealand, encouragement as well as execution of a bicultural association
has been epitomised by the configuration of a Tangata Whenua Caucus in the year 1986 and
further pervades right through several ANZASW structures and trading endeavours that
reveals the established centricity related to the Te Tiriti O Waitangi in the context of
communal, sacred, political, collective as well as economic and ideological terrains of human
associations and engagement6.
4 Brewer, Karen M., and Waimirirangi Andrews. "Foundations of equitable speech-language therapy for all: The
Treaty of Waitangi and Māori health." Speech, Language and Hearing19, no. 2 (2016): 87-95.
5 Harmsworth, Garth R., and Shaun Awatere. "Indigenous Māori knowledge and perspectives of
ecosystems." Ecosystem services in New Zealand—conditions and trends. Manaaki Whenua Press, Lincoln, New
Zealand (2013): 274-286.
6 Huygens, I. "Pākehā and Tauiwi Treaty education: an unrecognised decolonisation movement?." Kōtuitui: New
Zealand Journal of Social Sciences Online 11, no. 2 (2016): 146-158.

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Conclusion
Thus it is important to state that the recommended amendments of the treaty ideologies in
association to the observed principles and beliefs is fundamental in order to ascertain that
concerns related to reciprocity, justice along with benefit distributing have been considered
as an explicit element of the negotiation procedures between investigators and Maori
communities. However, the elevating Maori involvement in the process of designing,
methods as well as evaluating of investigation of research has remained to be a unvarying
theme.

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Introduction
Kaupapa Maori base has an enduring record of co-habitation within the environment of
New Zealand over the past ten centuries and have further attained comprehensive ideas of New
Zealand environmental system and the way it is maintained. Furthermore, the Maori
communities also recognized to have immense expertise of their cultural heritage whereby some
are of the perception that is underpins the recognition of New Zealand7. Maori therefore provides
an innovative indigenous perceptions for strategizing, regulations, decision-making along with
other involvement all the levels to acquire established environmental, social, traditional as well
as economic aims and objectives. The paper will analyse the way organizations have integrated
Maori base to their business operations.
Literature Review
Several organizations with the recent shift have realized the significance of identifying
the achievements of the integration of Maori base in their business. Large developed business
organizations for instance the Waikato-Tainui and Moana organizations have been reportedly
incorporated a category of identifying Maori communitarian organizations that have aided to the
development of the Maori financial condition at an approximate rate of $50 billion8. At this
juncture, it is significant to encourage and further identify the achievements of these Maori firms
along with several others that continue to sustain to develop in size and its importance. However,
the economic strength as well as the autonomy support and reinforce ‘tino rangatiranga’ and
7 Prussing, Erica, and Elizabeth Newbury. "Neoliberalism and indigenous knowledge: Māori health research and the
cultural politics of New Zealand's “National Science Challenges”." Social Science & Medicine 150 (2016): 57-66.
8 Liu, James H., Chris G. Sibley, and Li‐Li Huang. "History Matters: Effects of Culture‐specific Symbols on
Political Attitudes and Intergroup Relations." Political Psychology 35, no. 1 (2014): 57-79.

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further permit Maori communities to preserve and improve their traditional, social and
environmental capital as well as generate influential negotiating components for interrelating not
only with the administration but also with other businesses9.
The incorporation of the ideas and notions of Maori communities of the significance of
the Kaupapa Maori environmental conceptualizations and frameworks has been regarded as an
effective and constructive approach that has been initiated by the organizations to initiate
collaboration. The Maori frameworks as well as environmental ideas are regarded as holistic and
often concentrate on the cross-associations as well as inter relationships among varied parts of
the environment10. However, the organizations are dependent on amalgamating various parts of
the environment as well as factors related to social, cultural as well as financial elements in order
to provide greater degree of understanding. It is further to note that the common area of the
philosophies and ideas identified by Kaupapa Maori base is stated as the incorporation and
utilization of trans-disciplinary as well as multi disciplinary competence in order to address
issues related to the communities. This stated holistic as well as incorporated viewpoint has been
transforming into an intensely accepted norm for concentrating on a range of associated and
complex environmental, societal, cultural as well as social concerns11. The Kaupapa Maori base
has long been struggling to achieve formal identification of their authorization to New Zealand’s
fishery industry. However, the efforts accomplished momentum with the introduction of
9 Mccarthy, Alaric, Chris Hepburn, Nigel Scott, Katja Schweikert, Rachel Turner, and Henrik Moller. "Local people
see and care most? Severe depletion of inshore fisheries and its consequences for Māori communities in New
Zealand." Aquatic Conservation: Marine and Freshwater Ecosystems 24, no. 3 (2014): 369-390.
10 Mika, Jason Paul, and John Gerard O'Sullivan. "A Māori approach to management: Contrasting traditional and
modern Māori management practices in Aotearoa New Zealand." Journal of Management & Organization 20, no. 5
(2014): 648-670.
11 Miragaia, Dina Alexandra Marques, Catarina Isabel Nunes Martins, Darlene A. Kluka, and Andrew Havens.
"Corporate social responsibility, social entrepreneurship and sport programs to develop social capital at community
level." International review on public and nonprofit marketing 12, no. 2 (2015): 141-154.

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individual transferable quota. The presence of Maori in the contemporary commercial fishing
industry has been rising since past few decades. It is important to note that Maori communities
have been recognised as a leading contributor to the fishing industry of New Zealand12.
However, persistent annual base lease sharing to ‘iwi’ as well as no final decisions related to the
allocation of the settlement assets has reportedly created a depressing environment whereby
certain iwi have been selected to generate direct utilization of their recognitions and entitlements.
It is further to note that the major section of Kaupapa Maori trade and business have restricted
their business operations in order to sublease the quota system.
Description of Moana’s business approach
The Moana Fishing organization have been following certain approaches that have been
integrated in order incorporate Maori communities to sustain, manage and further develop
resources for their businesses. Moana business operates by certain set of values that demarcates
them from other companies that function solely to generate profitability for their stakeholders.
These approaches involve Kotahitanga that is a shared unity and sense of attachment that
indicates principles refer to decisions made in order to develop identification of the Maori
communities13. Furthermore, the “tino rangatiranga’ that is self determination and control has
been followed by the company in order to enhance the motivational factors of the business.
However, Moana fishery tend to utilize approach of ‘whanua focused’ which is uncommon for
other companies in order to recognize themselves with the broader range of whanua14. However,
12 Strang, Veronica. "The Taniwha and the Crown: defending water rights in Aotearoa/New Zealand." Wiley
Interdisciplinary Reviews: Water 1, no. 1 (2014): 121-131.
13 Toki, Valmaine. "Maori seeking self-determination or Tino Rangatiratanga? A note." (2017): 134-144.
14 Gordon-Burns, Diane, and Leeanne Campbell. "Biculturalism in early childhood education in Aotearoa/New
Zealand: A consideration of attitudes, policy, and practice." He Kupu: The word 3, no. 5 (2014): 23-27.

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the company has often been regarded as the way to produce whanua and the Maori community in
amalgamation to create business potentialities for the tamariki as well the improvement of the
community’s wellbeing15. The Moana business has further created ways to approach tina
rangatiranga and autonomy along with development of the Maori of the individual.
It must be noted here that Maori will be experiencing a transformational modification in
its socio-economic consequences when the community along with Government will be capable
of collaboration in order to improved models of obligatory knowledge for the Maori base16.
However, companies incorporating appropriate frameworks and opportunities for the base in
order to accomplish these transformations and further take into consideration the self generating
approaches of community welfare.
Conclusion
Therefore, it can be concluded that organizations by effectively incorporating Maori
community base has been facilitating New Zealanders as well as Maori communities to enhance
their employment possibilities that will pave the way towards economic development and
prosperity and further develop its general welfare. However, the Kaupapa Maori community’s
level of engagement in the labour force has been regarded as a fundamental approach of
incorporating them effectively in the financial development and further providing equal
contribution to the economic development of New Zealand. Furthermore, the paper highlighted
the developed employment potentialities which have been anticipated to be generated with the
15 Came, Heather, and Keith Tudor. "Bicultural praxis: the relevance of Te Tiriti o Waitangi to health promotion
internationally." International Journal of Health Promotion and Education 54, no. 4 (2016): 184-192.
16 Wilson, Debra. "Satisfying honour? The role of the Waitangi Tribunal in addressing land-related treaty grievances
in New Zealand." In Land, indigenous peoples and conflict, pp. 106-119. Routledge, 2015.

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help of an increased effective and innovative national economy. With the active participation of
Kaupapa Maori communities the nation is expected to experience enhanced economic scope and
opportunities if the financial sector effectively encourages the knowledge and skills of the Maori
group base.

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References
Arcese, G., M. C. Lucchetti, and O. Martucci. "Social Life Cycle Assessment in a Managerial
Perspective: An Integrative Approach for Business Strategy." In Social Life Cycle Assessment,
pp. 227-252. Springer, Singapore, 2015.
Berryman, Mere, and Therese Ford. "Culturally Responsive Relationships Promoting
Partnerships between Schools and Indigenous Māori Families and Communities." In Realising
Innovative Partnerships in Educational Research, pp. 147-156. SensePublishers, Rotterdam,
2017.
Bidois, Vaughan. "A genealogy of cultural politics, identity and resistance: Reframing the
Māori–Pākehā binary." AlterNative: An International Journal of Indigenous Peoples 9, no. 2
(2013): 142-154.
Brewer, Karen M., and Waimirirangi Andrews. "Foundations of equitable speech-language
therapy for all: The Treaty of Waitangi and Māori health." Speech, Language and Hearing19,
no. 2 (2016): 87-95.
Harmsworth, Garth R., and Shaun Awatere. "Indigenous Māori knowledge and perspectives of
ecosystems." Ecosystem services in New Zealand—conditions and trends. Manaaki Whenua
Press, Lincoln, New Zealand (2013): 274-286.
Huygens, I. "Pākehā and Tauiwi Treaty education: an unrecognised decolonisation
movement?." Kōtuitui: New Zealand Journal of Social Sciences Online 11, no. 2 (2016): 146-
158.

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Prussing, Erica, and Elizabeth Newbury. "Neoliberalism and indigenous knowledge: Māori
health research and the cultural politics of New Zealand's “National Science Challenges”." Social
Science & Medicine 150 (2016): 57-66.
Liu, James H., Chris G. Sibley, and Li‐Li Huang. "History Matters: Effects of Culture‐specific
Symbols on Political Attitudes and Intergroup Relations." Political Psychology 35, no. 1 (2014):
57-79.
Mccarthy, Alaric, Chris Hepburn, Nigel Scott, Katja Schweikert, Rachel Turner, and Henrik
Moller. "Local people see and care most? Severe depletion of inshore fisheries and its
consequences for Māori communities in New Zealand." Aquatic Conservation: Marine and
Freshwater Ecosystems 24, no. 3 (2014): 369-390.
Mika, Jason Paul, and John Gerard O'Sullivan. "A Māori approach to management: Contrasting
traditional and modern Māori management practices in Aotearoa New Zealand." Journal of
Management & Organization 20, no. 5 (2014): 648-670.
Miragaia, Dina Alexandra Marques, Catarina Isabel Nunes Martins, Darlene A. Kluka, and
Andrew Havens. "Corporate social responsibility, social entrepreneurship and sport programs to
develop social capital at community level." International review on public and nonprofit
marketing 12, no. 2 (2015): 141-154.
Strang, Veronica. "The Taniwha and the Crown: defending water rights in Aotearoa/New
Zealand." Wiley Interdisciplinary Reviews: Water 1, no. 1 (2014): 121-131.
Toki, Valmaine. "Maori seeking self-determination or Tino Rangatiratanga? A note." (2017):
134-144.

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Gordon-Burns, Diane, and Leeanne Campbell. "Biculturalism in early childhood education in
Aotearoa/New Zealand: A consideration of attitudes, policy, and practice." He Kupu: The
word 3, no. 5 (2014): 23-27.
Came, Heather, and Keith Tudor. "Bicultural praxis: the relevance of Te Tiriti o Waitangi to
health promotion internationally." International Journal of Health Promotion and Education 54,
no. 4 (2016): 184-192.
Wilson, Debra. "Satisfying honour? The role of the Waitangi Tribunal in addressing land-related
treaty grievances in New Zealand." In Land, indigenous peoples and conflict, pp. 106-119.
Routledge, 2015.