Business Market Analysis Presentation for Investor Panel

This presentation provides a comprehensive business market analysis for a lifestyle brand focused on fashion, specifically Disney, Marvel, and superhero-themed apparel. The analysis includes a summary of the product, value proposition, marketing and technology strategies, and labor costs. It details a pricing strategy with discounts and allowances, and estimates the volume of products the company plans to sell. A key part of the presentation is a comparative analysis of the value proposition, costs, pricing, and sales volume against competitors. It also addresses potential investor questions regarding pricing, cost structures, and profitability. The presentation covers manufacturing and resource costs, distribution channel costs, and provides a conclusion based on the presented data. The references cited support the business and marketing strategies discussed.

Business Market Analysis
Name of the Student
Name of the University
Author Note :

Table of Content
• Introduction
• Summary of product or Service
• Value Proposition
• Marketing
• Technology
• Labor Costs
• Pricing Strategy
• Amount of Product your plan wants to sell
• Value Preposition against Competitors
• Cost against Competitors
• Volume against competitors
• Financial Investor Panel
• Required Price
• Arrival at this particular price
• Why money can be made at this price
• Manufacturing and resource cost
• Distribution Challenge cost
• Conclusion
• References

Introduction
• The following presentation is all about
lifestyle brand which makes use of
distinctive and creative fashion.
• The main focus of the organization is all
about creating impact through innovation,
thoughtfulness and lastly honesty.
• The organization stand out to be cool-wear
brand whose target is satisfying customer
need.

Summary of product or Service
• The organization aims in selling some unique
product which conforms the current trends at
much unbeatable price.
• The organization has come up revolutionary
approach for creating products in house and
selling products to customers.
• The firm is completely inspired by design and
creativity whose passionate team aims to
offer a range of minute style for “guaranteed
quality”.

Value Proposition
• Value proposition can be stated as the value
which an organization comprises to deliver to
its different kind of customers.
• Value proposition also defined as the
declaration of the statement which introduces a
brand name and value to customers.
• Proposition is an easy term which helps in
understanding the reason why a particular
customer should a particular product or service
from that business.

Value Proposition In Selected Organization
• The strategy of this firm is all about providing
cutting edge fashion at much affordable prices.
This is done by identifying fashion and
identifying style that are hot.
• The mere focus is all about getting all the latest
style on the online store. The firm can easily
identify a trend of clothes for sale just in the
period of 30 days.
• The organization has made this possible by
controlling the whole garment of supply chain
that is design to online store.

Marketing
• The organization is making use of social
media platform as its marketing strategy
where the individual are active.
• The firm is planning to create a customer
base of 2M on Facebook and Instagram.
• The firm is planning to launch a new
category of product with focus on two major
areas that is design and on-time delivery.

Technology
Bewafoo makes use of a list of technologies like
• JavaScript
• Pollyfill.co
• Nginx
• Akamai
• Gmail
• HTTP/2
• HTML5
• PNG
• JEGP

Labor Costs
• Most of the ecommerce website provide
SaaS offering which has been designed for
galleries, theme and template.
• Most of the platform aim to provide model
or extension support where only the
functionality is developed by someone else.
• There are list of cost related to this website
like licensing, design, custom development,
setup/config, training and maintenance.

Pricing Strategy
• The following organization is an online start up store
which aims in catering the need of American citizen at
much cheaper price. The organization aims in
providing price discounts and allowances.
• Discounts: The website offers new shirts at 10 dollars
on the very first day but soon the value is increased to
20 dollars.
• Allowance: Soon after purchasing a product from the
website, the customer will be given a cashback of 1
dollar. Wallet is based on the number of purchased
products. Customer can use of wallet amount for any
purchase done in future.

Pricing Strategy (Contd)
• Seasonal discounts: The website also
provides certain number of seasonal
discount on majority of product.
• Psychological discounting: The
website aims in providing discount on
some T-shirt which were of 20 dollars
by reducing its price to 10 dollars.

Pricing Strategy (Contd)
• Loss leading pricing: The website aims to
follow this strategy where both prices and
products at 10 dollars on launching date of
T-shirt. But after this, the price is increased
to 20 dollars for attracting number of
customer.
• Differentiation Pricing: The website
allow its customer to purchase the new
design at much cheaper price within the
time of 24 hours.