Marketing Mix and Business Strategy Analysis: Jaguar and Vodafone

This report analyzes the marketing strategies of Jaguar and Vodafone, focusing on their marketing mix, target markets, and business approaches. It examines the marketing mix for Jaguar, considering demographic and social behaviors, and differentiates between business-to-business and business-to-customer marketing. The report also compares international and domestic marketing strategies, using Vodafone as a case study. The analysis highlights the impact of market conditions and the application of various marketing strategies to achieve business objectives. References include academic journals and online resources on marketing principles and case studies. The report offers a comprehensive view of the marketing strategies employed by both companies.

Marketing Principle
(Task 4)

4.1 Marketing mix for two different
segments
Jaguar is a multinational brand in manufacturing sector. In order
to develop a marketing mix by considering demographical and
social behaviours customers difference are following:
Basis Demographical Social
Place Jaguar usually
concentrate on youth,
business and
professional group of
clients of developed and
developing countries
such as India, China, etc.
They always give
preference to executive
class of clients as they
are considered as strong
customer support for
organisation.

Cont...
Products They provide huge
variety of products
by considering
various locations
and situations.
They provide
various luxury and
safety features along
with implementing
the advance
techniques.
Prices Products are
developed by
considering the
educated and high
income cluster of
users.
Their cost of
services are high
which can be
afforded by elite
class of clients.

4.2 Difference between business to
business and business to customer
marketing approaches.
Business to business
•This method is trust driven.
•Used in small business
organisation in order to attract
small group of audience.
•This approach is considered in
order to maximise long term
buying of product.
Business to customers
•This is considered as product driven.
•Used in large business organisation
in order to attract big group of
audience.
•This approach is considered in order
to maximise short term buying of
product

4.3 Difference in international and
domestic marketing
Basis Domestic market International market
Served area Vodafone is an
Indian company so
in order to provide
services in domestic
market specific area
will be covered.
In order to provide
telecom services at
UK they have to
cove large area.
Technologies
involved
Limited
implementation of
technologies (von
der Heidt and Quazi,
2013).
Advance
technologies will be
implemented.

Cont...
Investment required As areas is small so
less investment is
required
As large area is
being covered so
huge investment is
required.
Customer
experience
Similar types of
customers are using.
Different types of
customers will be
using their services.

Conclusion
On the basis of above report, products are used to represents the
image of brand. In order to maintain market Jaguar is
implementing various strategies such as segmentation, target
and market mix. Various marketing strategies are implemented
in order to increase achieve objective . On the basis of that it is
clear that company had great impact of inflations due to which
shares of products get influenced. Vodafone is extending their
services at UK. Due to which they are providing low rate
offers to their clients.

REFERENCE
Books and Journals
Challagalla, G., Murtha, B.R. and Jaworski, B., 2014. Marketing doctrine: a
principles-based approach to guiding marketing decision making in firms.
Journal of Marketing. 78(4). pp.4-20.
Davari, A. and Strutton, D., 2014. Marketing mix strategies for closing the gap
between green consumers' pro-environmental beliefs and behaviors.
Journal of Strategic Marketing. 22(7). pp.563-586.
Online
Marketing at Jaguar. 2015. [Online]. Available through:
<https://www.tutor2u.net/business/blog/marketing-at-jaguar-btec-national-
2010>. [Accessed on 9th June 2017].