Business Environment and Marketing Strategies: A Comprehensive Report

This report provides a comprehensive overview of the business environment, focusing on key aspects such as marketing definitions, the functions and roles of a marketing manager, and the different types of companies including public, private, and voluntary organizations. It uses examples of Tesco, NHS, and Oxfam to illustrate these concepts. The report further explores the size and scope of various companies, differentiating between micro, small, medium, and large businesses based on their objectives, goals, market share, and sustainability. The analysis covers the legal structures, stakeholders, and purposes of each company type, offering insights into their operations and contributions to the business environment. This document, submitted by a student, is available on Desklib, a platform offering AI-powered study tools.

Business & the Business
Environment

• Introduction
• Definition of marketing
• Function and role of marketing manager
• Different types and purposes of companies
• Size and scope of a range of different kinds of companies
• Conclusion
• References
Table of content

Introduction
Business environment refers as the combination of both internal and external
environment factors such as consumers, suppliers, owners, supply and demand etc. In
addition to this, there are different activities that is implemented and monitored by
government of the nation. These practices are exchange rate, technical advancement and
government policies etc.

Definition of marketing
Marketing is an activity of selling, purchasing and promoting goods and services. As
per Philip Kotler, the science and art of exploring, creating and delivering value to fulfil
the needs of a target market at a profit. Marketing identifies unfulfilled needs and
demands.

Function and role of marketing manager
There are several functions and roles that are performed by marketing manager. Some
of them are defined in context of Tesco as under:
Conducts market research- It is an effective role that is executed by the marketing
manager. In this role, the person appropriately organise market research to analyse the
consumer needs and demands so that company can offer goods and services as per their
needs.

Public organisation- It is a kind of company that is totally owned and governed by national
authority of the nation.
Purpose- The main purpose of NHS is to offer free health services to people who living in
the nation.
Legal structure- In public company, all decision of the corporation is taken by government.
Stakeholder- In case of public business venture, stakeholders play most crucial role, they
are the one who invested their fund and related with the profit of the firm
Different types and purposes of companies

Private organisation- It is the company that considers a person, partners and agency that is not
a public body, run for profit.
Purpose- Tesco is the organisation that is incorporated with the motive to offer effective
services in reasonable cost to its target audiences.
Legal structure- The legal structure of private companies is based on the top government such
as board of director and CEO of the venture.
Stakeholder- They are the individuals in each business venture related with some purpose and
outcome.
Continue...

Voluntary organisation- It indicates to the set of different actions and functions which is not
administrated, controlled and expressed by the national authority.
Purpose- The main motive of Oxfam is to make the community poverty free.
Legal structure- The legal framework of voluntary venture is based on the trusty and top
government
Stakeholders- They are the one that greatly interested in the company functionality.
Continue...

Private organisation: Tesco
Product and service- The company offer variety of product as grocery and merchandise
commodities.
Size and scope- The firm has huge scope in future as they offer better quality product and
services to their respective customers.
Vision and mission- Tesco offer its goods and services with the mission of “We make what
matter better, together”.
Size and scope of a range of different kinds of
companies

Public organisation: NHS
Product and services- There are several health services that are offered by this firm to
people.
Size and scope- The existing working staff of organisation is estimated about 17,197
according the year 2019.
Visio and mission- The vision of NHS is to make individual to live healthier life in the best
potential manner.
Continue...

Voluntary organisation: Oxfam
Product and service- They work for the society and have diverse volunteer services like they
work for removing poverty, deals in emergency responses, long term development and
multimedia.
Size and scope- The scope is immense for the firm and as the poverty have reached in each
corner of the globe.
Vision and mission- The vision of the respective company is the world free from poverty.
Continue...

Differences among micro, small, medium
and large business organisation
Basis Micro Small Medium Large business
Meaning These kinds of
companies are
incorporate with the
help of less than 10
employees and the
annual turnover of
them is 2 million.
This business firm are
operated their
business with the
involvement of
maximum 50
employees and yearly
turnover of 10million.
To operate, this level
of business,
maximum 250
employees are
required and annual
turnover is 50
million.
This kind of business,
the company require
more than 500
workforces. The
annual turnover of
them are more than
50 million.

Continue…
Objective and goals The aim and objective of
business is to earn
livelihood.
The goal of this type
business is to offering
employment to local people
so that they can earn their
livelihood.
The motive of these firms is
to earn profit and offering
job opportunities to
individuals.
The main motive of large
business is to earn profit
and hire people to make
contribution running their
business and making
growth.
Market share These companies are micro
and they operate for their
own survival so there is no
market share.
These businesses provide
employment to local people
for their survival and also
have share of employees,
customers and stakeholders.
These business are run
national level so have share
of local and national
government, employees and
target audiences etc.
These businesses are
operated national and
international level so have
large share of customer,
employees, government and
many more.

Continue…
Sustainability The level of
sustainability of this
business is less as
they are micro entity.
The sustainability of
these businesses is
high in comparison
to micro business as
they offer
employment to local
people.
This business run at
national level so
have increase level
of sustainability
cause of having
number of consumer
and market position.
The sustainability of
these kind of
business is high as
operate global level,
has large customer
base and good brand
image and market
position.

This has been summarised form the above mentioned information that business
environment refer to a place business activities and operations are take place or perform by
businessperson. A company can operate its business sin public, private and voluntary sector
with the own purpose of these sectors of firms.
Conclusion

• Hamilton, L. and Webster, P., 2018. The international business environment. Oxford
University Press.
• Quinlan, C. and et. al., 2019. Business research methods. South Western Cengage.
• Brennan, R., Canning, L. and McDowell, R., 2020. Business-to-business marketing.
SAGE Publications Limited.
References

Thank you