Project Management in Business and Marketing: A Case Study Approach

This project provides a comprehensive overview of project management within the context of business and marketing, focusing on the interconnection between organizational strategic direction and project management. It includes a project structure tailored for Smart Systems Pte Ltd, discusses project management dimensions, and outlines the project life cycle's initial phase. Key tools for project control, such as Gantt charts and PERT charts, are examined, along with activity mapping using AON diagrams and timelines. The project scope statement details objectives, deliverables, milestones, and technical requirements for a renovation project, including risk assessment and management. Furthermore, it addresses project priorities, trade-offs, and the creation of a work breakdown structure (WBS) with a time-phased budget, offering a holistic approach to project planning and execution. This assignment is available on Desklib, a platform offering a wide array of study resources for students.

Running head: MANAGING PROJECTS- BUSINESS AND MARKETING
Managing Projects- Business and Marketing
Name of the Student
Name of the University
Author Note

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MANAGING PROJECTS- BUSINESS AND MARKETING
Table of Contents
Task 1.........................................................................................................................................2
1. Interconnectivity between organization’s strategic direction and project management....2
2. Project structure for Smart Systems Pte Ltd......................................................................2
3. Project Management Dimensions......................................................................................3
4. Project life cycle’s first phase............................................................................................3
5. Tools for project control.....................................................................................................3
6. Activities Mapping.............................................................................................................4
i. Purpose of project network diagram...............................................................................4
ii. AON diagram.................................................................................................................4
iii. Timeline........................................................................................................................4
v. Gantt chart......................................................................................................................5
Task 2:........................................................................................................................................6
1. Introduction........................................................................................................................6
2. Project Scope Statement:........................................................................................................6
2.1 Project Objectives:...........................................................................................................6
2.2 Deliverables......................................................................................................................7
2.3 Milestones........................................................................................................................9
2.4 Technical Requirements.................................................................................................10
2.4.1 Success criteria:.......................................................................................................10
2.4.2 Risks:.......................................................................................................................11
2.5 Limits and exclusions.....................................................................................................11
2.6 Review with top management........................................................................................11
2. Project Priorities matrix.......................................................................................................12
2.1 Project Management Trade-offs.....................................................................................12
2.1.1 Causes of Project Trade-offs...................................................................................12
2.2 Project Priority Matrix...................................................................................................13
3. Work breakdown structure (WBS).......................................................................................14
3.1 Time phased budget.......................................................................................................14
3.2 Cost Estimation..............................................................................................................14
Bibliography.............................................................................................................................19

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MANAGING PROJECTS- BUSINESS AND MARKETING
Task 1
1. Interconnectivity between organization’s strategic direction and project management
There is the need of the interconnection between the project management and the
strategic direction of the organization as the project managers always play crucial role in the
realization of the organizational strategy. This will also eliminate the probability of “pie in
the sky” as it will be linking the entire progress with the operational activities required for the
organizational development. The interlinking will be helpful and effective in tying the
strategies and assuring that the scope is being managed and controlled throughout the project.
It will be helpful and efficient for the leaders of the organization to manage the entire project.
The benefits of this link include more recognition for project management as a profession,
increased visibility for the project manager, actionable strategic plans, more relevant, and a
stronger, smarter company.
2. Project structure for Smart Systems Pte Ltd
Figure 1: Project Structure
(Source: Created by author)
The above project structure consist of four executive members who will be
responsible for the management and consideration of the tough decisions related to the

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MANAGING PROJECTS- BUSINESS AND MARKETING
overall project execution. Thereafter, the project management team will be assuring that the
information and strategies developed by the executive members are being delivered in an
effective and efficient way.
3. Project Management Dimensions
Following are the two dimensions of the project management:
Technical dimension: It includes the scope, work breakdown structure, schedules,
baseline budget, resource allocation, and progress report of the project. The managerial and
control activities can be categorized in this section in manner to make sure that the entire
project is well monitored and delivered. This is the strategically development of the project
handled by the project manager in manner to make sure that the project will be accomplished
within the estimated project constraints.
Sociocultural dimension: It includes the problem solving, leadership, negotiation,
problem solving, customer expectation, and political factors. The attributes of the leader or
the manger involved in the project will be playing a crucial role in the development and
execution of the project. It includes the approaches those are crucial for the development and
growth of the project.
4. Project life cycle’s first phase
The first phase of the project focus on the initiation phase that emphasizes on the need
and objective identification of the project. In other words, this phase emphasizes on the
business opportunity or problem. The approval will be required on the proposed solutions and
strategies for meeting the overall objectives and goals of the project.
5. Tools for project control
Gantt chart: the graphical representation of the activities based on the time difference
can be developed using MS project. Moreover, the budgeting and resource allocations related
operations became easier through the application of the MS project. It can also be used for
the identification of the critical activities those are crucial fort the project growth and
following which the entire project could be delivered accordingly. I can also be used for
forecasting the future assumptions of the project that can support all the ongoing operational
activities.
Pert Chart: Pert chart allows in the development of the project network that is highly
effective and efficient in the identification of the critical path that can be followed for

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MANAGING PROJECTS- BUSINESS AND MARKETING
completing the project within shortest timeline. Pert chart is highly efficient tools in assuring
that the entire project activities are being managed and delivered accordingly with the proper
estimation of the early start, finish and slack calculation.
6. Activities Mapping
i. Purpose of project network diagram
The network diagram is a highly efficient quality management tool that allows the
charting of the activity flows related to the different activities. It allows the project manager
to display the interdependent relationships among the tasks, steps and groups and
alternatively every activity can be related to the project impact.
ii. AON diagram
Figure 2: AON Diagram
(Source: Created by Author)
iii. Timeline
The project will take 19 days
iv. Critical path:

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MANAGING PROJECTS- BUSINESS AND MARKETING
Figure 3: Critical Path
(Source: Created by Author)
Path 1: A,B,D,F, and H
Path 2: A,C,D,F, and H
v. Gantt chart
Figure 4: Gantt chart
(Source: Created by Author)

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MANAGING PROJECTS- BUSINESS AND MARKETING
Task 2:
1. Introduction
The Project Plan will contain the details of the renovation as well as the quality
control plan to ensure that the renovation infrastructure meets all the security standards. They
will be updated in the maintenance of the project plan. The plan will include the managers as
well as other officials of the top management who will be approving the changes and the
actual decision makers of the company. The changes that will take place in the system
including the underlying process for implementing the changes required in the renovation
project. Such as change in the budget plans, changes in the hierarchy as well as job roles of
the employees during the project lifecycle, hiring new employees for the department etc. The
plan will provide the initial details of the multi-phase project and all the changes in the plan
will be recorded in status reports. A reissue will be required for the major changes will
require a reissue as well as a full approval of the changed and new project maintenance plan
by the top management. The purpose of this report is to draft a plan for the renovation of the
department and get it approved by the top management.
2. Project Scope Statement:
The scope of the project is to expand the work operations of the company in
Singapore sue to which the department will be renovated in terms of hiring more
professionals. This will just not benefit the organizations but the client of the organization as
well.
2.1 Project Objectives:
The objectives of the projects can be stated in the following three statements:
 To provide the details through which the operations that are needed to explained the
business to Singapore would be described.
 The project is being undertaken since it is important to decide on the factors such as
hiring new professionals, planning the budget, deciding on the new business processes
to be incorporated in the Singapore branch ETC.
 The plan is designed in such a way that it has the ability to fit all the necessary
information needed to be added for future amendments to the project. The plan also
incorporated strategies that can adapt to the culture as well as sentiments of the
employees as well as clients in Singapore in order to ensure better employee as well

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MANAGING PROJECTS- BUSINESS AND MARKETING
as client satisfaction through the business operations in the new branch. This is one of
the major objectives of the renovation plan of the department in the new branch in
Singapore.
2.2 Deliverables
Involved staffs:
Staffs Std. Rate Cost/month ($)
Project Manager $20.00/hr 4800
HR Manager $15.00/hr 3200
Resource Manager $15.00/hr 3200
Business Analyst $15.00/hr 4000
Electricians $10.00/hr 2400
Carpenters $10.00/hr 1600
Internal staffs $10.00/hr 1600
List of activities with duration
Task Name Duration
Renovation Project 72 days
Phase 1: Initiation 23 days
Scope identification 2 days
Business analysis 3 days
Problems sorting 2 days
Production prediction 3 days
Number of additional headcounts 2 days
Kick-off meeting 4 days
Milestone 1: Project informed to stakeholders 0 days
Renovation rough estimation 2 days
Business goals 3 days

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MANAGING PROJECTS- BUSINESS AND MARKETING
Project goals 2 days
Milestone 2: Initiation completed 0 days
Phase 2: Planning 20 days
Resource Selection 3 days
stakeholder involvement 2 days
Time estimation 3 days
Budget estimation 3 days
Risk Assessment 7 days
Risk Identification 3 days
Risk management 4 days
Milestone 3: Risk management strategies
developed 0 days
communication plan 2 days
Milestone 4: Planning phase completed 0 days
Phase 3: Execution 11 days
Replacing existing systems 3 days
Furniture replacement 2 days
New power connections 4 days
Introducing new systems and workplace
needs for additional heads 2 days
Implementing all the required facilities for
operational activities 2 days
Milestone 5: Execution completed 0 days
Phase 4: monitoring and controlling 7 days

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MANAGING PROJECTS- BUSINESS AND MARKETING
Survey employees and gather feedback 4 days
Modify needs or arrangements as per
feedback 3 days
Opening the work environment for all the
employees 3 days
Milestone 6: Monitoring and controlling 0 days
Phase 5: Closure 11 days
Project documentation 3 days
Record learning gathered 2 days
Resources release 4 days
Celebration 2 days
Project ends 0 days
To the client:
Some of the deliverables to the client are the services as promised to them.
Expectations should me met as promised to them. Most importantly, it will ensure optimum
client satisfaction since improved workforce in the Singapore branch will ensure better
business operations and better services for the clients.
From the clients:
Proper communication from the clients and the stakeholders is expected since lack of
coordination from their side can often cause internal conflicts among the teammates.
2.3 Milestones
Task Name Duration Start
Renovation Project 72 days Mon 07-01-19
Phase 1: Initiation 23 days Mon 07-01-19

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MANAGING PROJECTS- BUSINESS AND MARKETING
Milestone 1: Project informed to stakeholders 0 days Mon 28-01-19
Milestone 2: Initiation completed 0 days Wed 06-02-19
Phase 2: Planning 20 days Thu 07-02-19
Risk Assessment 7 days Fri 22-02-19
Milestone 3: Risk management strategies developed 0 days Mon 04-03-19
Milestone 4: Planning phase completed 0 days Wed 06-03-19
Phase 3: Execution 11 days Thu 07-03-19
Introducing new systems and workplace needs for
additional heads 2 days Wed 20-03-19
Milestone 5: Execution completed 0 days Thu 21-03-19
Phase 4: monitoring and controlling 7 days Fri 22-03-19
Modify needs or arrangements as per feedback 3 days Thu 28-03-19
Milestone 6: Monitoring and controlling 0 days Mon 01-04-19
Phase 5: Closure 11 days Tue 02-04-19
Project ends 0 days Tue 16-04-19
2.4 Technical Requirements
 New Furniture
 Wide Space
 Power supply
 Official accommodations
 New arrangements best-suited for the involved individuals
 Enough resources for the required modifications
2.4.1 Success criteria:
The success criteria of the project depends on the coordination with the different
employees as well as teammates involved in the project. This will ensure not only improved
customer satisfaction and better business outputs in Singapore but also at the same time

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MANAGING PROJECTS- BUSINESS AND MARKETING
ensure improved employee job satisfaction. Another most important success factor for the
project is a proper planning of the time and budget allocated for the project. This will need
timely coordination and cooperation from the top management and a proper scheduling of the
tasks by the project manager. There should be proper back up plans and disaster recovery
strategies in place to ensure that the project teammates and the other employees of the
organizations can efficiently deal unforeseen situations in the renovation project. The
stakeholders such as the government bodies as well as third party companies should be well
informed in advance about any possible changes in the renovation plan. This are some of the
most important success factors for the project.
2.4.2 Risks:
Some of the risks that are associated to the department renovation project for the
Singapore branch are improper allocation of the resources as well as a budget planning that
does not fit into the project resources and requirements. Inadequate time allocation and
improper time management can also be one of the biggest risks for the successful completion
of the renovation project.
2.5 Limits and exclusions
The entire renovation must be completed within $35,000 and it should not take longer
than 75 days.
The construction required is excluded I this project plan
The staffs will be working for 8 hours daily and five days in a week and the entire
project should be completed meeting the project constraints.
2.6 Review with top management
Name Description Signature Date
Service Owner Name By signing this document, I
acknowledge that I have received
all the stated deliverables at the
agreed to quality levels.
Please fill
Project Manager By signing this document, I Please fill

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MANAGING PROJECTS- BUSINESS AND MARKETING
Name acknowledge that I have
delivered all the stated
deliverables at the agreed to
quality levels.
2. Project Priorities matrix
2.1 Project Management Trade-offs
2.1.1 Causes of Project Trade-offs
Budget-cost: The investment being made for the selected project is lower than the rest
of the projects, and the Return on Investment has also greater value as compared to that of the
other projects.
Schedule-Time: The time consumption will obviously be lower as compared to other
projects as the renovation of the existing workplace will take less time.
Performance-scope: the final outcome of the project will ensure that the existing
expansion in the Singapore will be managed by the employees even if additional heads are
appointed in the same workplace.
Managing the priorities of project trade-offs
Time Performance Cost Remarks
Constrain  Fixed schedule
Enhance  Performance can be enhanced
Accept  The proposed budget is
acceptable for the project
delivery
Answer: Balance
Scope: The scope of the project is limited to the instalment of the new resources as
required for the workplace and deliver the necessary deliverables of the project.
Cost: Cost of the project is limited to $35000

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MANAGING PROJECTS- BUSINESS AND MARKETING
Time: The project is limited to 72 days for the accomplishment of all the project
activities
Increasing the deliverables or widening the scope of the project will take longer time
to be accomplished and hence, will be resulting in more investment. Alternatively, the project
cost will be increased.
2.2 Project Priority Matrix
Project/Selection Criteria Time Cost
performanc
e
Weight: 5 10 3 Total
Replacing Work place 10 5 5
50 50 15 115
Using virtual platform 8 6 4
40 60 12 112
Shifting to Singapore
relocation of office 9 45 3 30 8 24 99
Renovation of the existing
workplace 7 35 7 70 10 30 135
Balanced
Renovation of the existing workplace has the maximum value and hence, the project
execution is the best-suited project for the certain scenario.

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MANAGING PROJECTS- BUSINESS AND MARKETING
3. Work breakdown structure (WBS)
Figure 5: WBS
(Source: Created by author)
3.1 Time phased budget
31-
12-18 14-
01-19 28-
01-19 11-
02-19 25-
02-19 11-
03-19 25-
03-19 08-
04-19
0%
1%
1%
$0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$40,000.00
Chart Title
Cumulative Percent Complete Cumulative Cost
% Complete
Cumulative Cost
Figure 6: Time-Phased Budget
(Source: Created by author using MS project)
3.2 Cost Estimation
WBS Task Name Duration Resource Names Cost

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MANAGING PROJECTS- BUSINESS AND MARKETING
1 Renovation Project 72 days $34,080.00
1.1 Phase 1: Initiation 23 days $10,840.00
1.1.1 Scope identification 2 days Business Analyst, HR Manager,
Project Manager, Resource Manager $1,040.00
1.1.2 Business analysis 3 days Business Analyst, HR Manager,
Project Manager, Resource Manager $1,560.00
1.1.3 Problems sorting 2 days Business Analyst, HR Manager,
Project Manager, Resource Manager $1,040.00
1.1.4 Production
prediction 3 days Business Analyst, HR Manager,
Project Manager, Resource Manager $1,560.00
1.1.5 Number of
additional headcounts 2 days Business Analyst, HR Manager,
Project Manager, Resource Manager $1,040.00
1.1.6 Kick-off meeting 4 days Business Analyst, HR Manager,
Project Manager, Resource Manager $2,080.00
1.1.7
Milestone 1: Project
informed to
stakeholders
0 days $0.00
1.1.8 Renovation rough
estimation 2 days Project Manager, Resource Manager,
Carpenters $720.00
1.1.9 Business goals 3 days Project Manager, Resource Manager,
Carpenters $1,080.00
1.1.10 Project goals 2 days Project Manager, Resource Manager,
Carpenters $720.00
1.1.11 Milestone 2:
Initiaion completed 0 days $0.00
1.2 Phase 2: Planning 20 days $8,440.00
1.2.1 Resource Selection 3 days Carpenters, Electricians, Project $1,320.00

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MANAGING PROJECTS- BUSINESS AND MARKETING
Manager, Resource Manager
1.2.2 stakeholder
involvement 2 days Carpenters, Electricians, Project
Manager, Resource Manager $880.00
1.2.3 Time estimation 3 days Carpenters, Electricians, Project
Manager, Resource Manager $1,320.00
1.2.4 Budget estimation 3 days Carpenters, Electricians, Project
Manager, Resource Manager $1,320.00
1.2.5 Risk Assessment 7 days $2,800.00
1.2.5.1 Risk Identifiction 3 days Business Analyst, Project Manager,
Resource Manager $1,200.00
1.2.5.2 Risk management 4 days Business Analyst, Project Manager,
Resource Manager $1,600.00
1.2.5.3
Milestone 3: Risk
management strategies
developed
0 days $0.00
1.2.6 communication plan 2 days Business Analyst, Project Manager,
Resource Manager $800.00
1.2.7
Milestone 4:
Planning phase
completed
0 days $0.00
1.3 Phase 3: Execution 11 days $8,360.00
1.3.1 Replacing existing
systems 3 days
Business Analyst, Carpenters,
Electricians, HR Manager, Internal
staffs, Project Manager, Resource
Manager
$2,280.00
1.3.2 Furniture
replacement
2 days Business Analyst, Carpenters,
Electricians, HR Manager, Internal
staffs, Project Manager, Resource
$1,520.00

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MANAGING PROJECTS- BUSINESS AND MARKETING
Manager
1.3.3 New power
connections 4 days
Business Analyst, Carpenters,
Electricians, HR Manager, Internal
staffs, Project Manager, Resource
Manager
$3,040.00
1.3.4
Introducing new
systems and workplace
needs for additional
heads
2 days $1,520.00
1.3.4.1
Implementing all
the required facilities for
operational activities
2 days
Business Analyst, Carpenters,
Electricians, HR Manager, Internal
staffs, Project Manager, Resource
Manager
$1,520.00
1.3.4.2 Milestone 5:
Execution completed 0 days $0.00
1.4 Phase 4: monitoring
and controlling 7 days $3,360.00
1.4.1 Survey employees
and gather feedback 4 days Business Analyst, Carpenters, Project
Manager, Resource Manager $1,920.00
1.4.2
Modify needs or
arrangemens as per
feedback
3 days $1,440.00
1.4.2.1
Opening the work
environment for all the
employees
3 days Business Analyst, Carpenters, Project
Manager, Resource Manager $1,440.00
1.4.2.2
Milestone 6:
Monitoring and
controlling
0 days $0.00

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MANAGING PROJECTS- BUSINESS AND MARKETING
1.5 Phase 5: Closure 11 days $3,080.00
1.5.1 Project
documentation 3 days Business Analyst, Project Manager $840.00
1.5.2 Record learning
gathered 2 days Business Analyst, Project Manager $560.00
1.5.3 Resources release 4 days Business Analyst, Project Manager $1,120.00
1.5.4 Celebration 2 days Business Analyst, Project Manager $560.00
1.5.5 Project ends 0 days $0.00
1 2
$0.00
$5,000.00
$10,000.00
$15,000.00
$20,000.00
$25,000.00
$30,000.00
$35,000.00
$28,000.00
$29,000.00
$30,000.00
$31,000.00
$32,000.00
$33,000.00
$34,000.00
$35,000.00
Cost Cumulative Cost
Figure 7: Cumulative cost
(Source: Created by Author using MS Project)

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MANAGING PROJECTS- BUSINESS AND MARKETING
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