Business Analytics Report: Analyzing Marketing Strategies for Domino's

This report provides a comprehensive business analytics analysis focusing on Domino's. It begins by outlining key concepts in business analytics and then delves into differentiation and positioning strategies. The report explores the value proposition, branding attributes, and various marketing strategies, including pricing, place (distribution), and promotion. It examines Domino's' approach to product mix, price adjustments, and its vertically integrated supply chain. Furthermore, it covers advertising, sales promotion, personal selling, public relations, and digital media strategies employed by Domino's. The conclusion synthesizes the findings, emphasizing the importance of business analytics in problem-solving and the effectiveness of the marketing mix in attracting customers. The report references sources such as Basu and Basu (2016), Liang and Liu (2018), and McCarthy et al. (2019) to support its analysis.

Business Analytics

Table of Content
 Introduction
 Differentiation As Well As Positioning Strategies
 Value Preposition
 Branding Attributes As Well As Strategies
 Pricing Strategies
 Place
 Promotion
 Conclusion
 References

Introduction
Business analysis refers to a set of tasks, techniques as well as
knowledge which is required for identifying business requirements
(Basu and Basu, 2016). This report is based on analysis of business and
chosen organization for this report is Domino’s. Enterprise is founded
in the year 1960 by James Monaghan, Tome Monaghan, and Dominick
DiVarti.

Differentiation As Well As Positioning Strategies
Differentiation strategies refers to activities or plans which are formulated
by an organization for the purpose of differentiating its products or services
from the competitors. It provides advantage to the company over its
competitors.
Positioning can be described as a concept of associating as well as
developing a position in the mind of customers in relevance to brand image,
products as well as services (Liang and Liu, 2018).

Value Preposition
Value preposition indicates value
which is promised by an enterprise to
be delivered to its customers. It can be
represented as a statement of business
and marketing of company that is
utilised for summarizes how products
and services of business aligns with
requirements of its customers.

Branding Attributes As Well As Strategies
Branding attributes and brand strategies portrays characteristic of a
brand. It signifies basic nature of a company. It comprises of features
that highlights physical as well as personality aspects of an
organization.
Brand personality as well as innovation: brand personality refers to
act of a company in context to offering as well as image of brand with
the motive of occupying a distinctive place in a mind of customers.

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Innovation: It refers to an idea
that is to be transformed in a
practical reality. In a corporate
world, innovation indicates
improvisation and application of
new techniques in products,
procedure as well as business
concept.

Pricing Strategies
Pricing strategies considers
segments of customers which are
targeted by a company, their ability
of paying, conditions of market,
actions of competitors, trade
margins as well as input costs.

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Product mix strategies: Domino’s has adopted product mix pricing
strategy. This strategy signifies that collection of pricing for products
or services.
Price adjustment strategies: It signifies strategies that are formulated
by an organization in context to adjustments of basic price in account
to difference in situations as well as customers (Singh, Ranjan and
Mittal, 2018).

Place
Place evaluates procedure that is implemented in an enterprise for
moving product to the customers of business. It involves evaluation of
intermediaries that are, distributors, wholesalers as well as retailers.
While considering value delivery network of Domino’s, it is noted that
firm adopted vertically integrated system of supply.

Promotion
Promotional strategies pinpoints strategies which are formulated for the
purpose of creating awareness among customers for the products and
services which are offered by an entity.
 Advertising
 Sales promotion
 Personal selling
 Public relations
 Digital and social media