E-CRM Marketing Report for Business and Customer Relationship

This report provides an overview of E-CRM (Electronic Customer Relationship Management) marketing. It explores various aspects of E-CRM, including customer-centered services and value-added services. The report highlights the importance of E-CRM in enhancing customer experiences, improving business performance, and maximizing profitability. It also discusses the role of internet marketing and the integration of data to target specific audiences. The report covers the requirements for E-CRM implementation and the benefits of using E-CRM in business. The report concludes by emphasizing the effectiveness of E-CRM in managing client relationships through information technology, including the internet and extranets.

Internet Marketing
INTRODUCTION
Marketing is an important process for every business organization
to increase overall profitability level. By using this activity firm
easily invite larger number of customers towards its products and
services. In current scenario, internet marketing is also essential
which called as online marketing. Basically it is an effective process
which used by company to promote their products and services in
front of customers.
Importance OF ECRM
 Company follow this type of tools to integrate their
whole data to target audience in individual frame.
 CRM aid in maintaining as well as defining long term
activities which contribute in maximising overall
profitability of the company in market place.
Requirement for E- CRM implementation
 It aid in enhancing the buying experience.
 It helps in providing advantage to the business
organization.
 Helps in maximise the way of services inquiry. It is an effective as well as important approach which helps
in managing clients connection with the help of information
technology. It include internet, extranet and internet
functioning
Conclusion
Under this, there are two type of E- CRM
such as customers centred and value
centred.
Customers- centred services: It focus on
target customers which helps in improving
overall performance level of the company. It
deal with customers experience which is
related with their specific products and
services. It include confirmation, product
customization and order- tracking and many
more.
Value- Added Services: It define extra facility
which define by company to its employees,
customers and another clients. It relate with
online auction, order taking, training.
Various levels of E- CRM